Hollywood legendary director

Early the next morning, Angel, the director of the Twentieth Century Fox Distribution Department, just went to work and came to a reception room. The major theaters, such as Royal Entertainment, AMC Chain, and National Artists, were stationed in the Los Angeles market. Ministry representatives are already sitting inside.

"Hello, Doug. Hello, Steve..."

Angel greeted them one by one, and everyone took their seats.

"Sorry, Mr. Angel."

Steve from the AMC chain of theaters took the lead and said: "Those you mentioned are already defined in the company's headquarters, and I don't have the right to make changes. Or, you go talk to my boss?"

What he said was of course the reduction of the sequence of "The Passion".

Of course, these are all evasive words. After all, the six major companies are the main sources of AMC's films, and he does not want to offend.

If you can fool it, just fool it.

"Our Royal Entertainment is the same, sorry, Mr. Angel." Doug and others also said similar things.

Angel smiled, without the slightest dissatisfaction. "Everyone is the director of theatrical marketing in the Los Angeles area, and the Los Angeles area is the largest film market in the United States. It has the heaviest position and weight in the headquarters. Isn't it possible to be in charge of some? Is the theater business? My requirements are not high. How about maintaining the number of screens and film schedule for "The Passion of the Christ" next week?"

Seeing that Angel did not eat this set, Steve said: "I really can't call the shots on this matter. The company headquarters has its own plan. Moreover, AMC does not have any extra theaters now, and must coordinate and draw from it."

"As far as I know, your company plans to transfer 500 theaters." Angel's information is quite well-informed. "Then why do you want to transfer 200 theaters from the "Passion of the Christ" family? There are several other movies that are shown, but they don't work. Is it? Even if you exclude "The Passion of the Christ", you can completely fill the gap."

Having said that, Steve also understands that a large chain theater chain like AMC cannot hide any troubles from an established company like 20th Century Fox. He simply said: "We have our own plan and follow the market. The arrangement made for the potential of the movie is not aimed at a certain movie."

Angel frowned: "Planning? This week's box office list, although "Micro Love" won the championship, but "Passion of the Christ" is not bad, ranked second, and the current performance is still good, no increase. , Instead of reducing the number of theaters, what kind of plan is this? And, who are you going to give to these five hundred theaters, "Micro Love"?"

Steve did not deny it and nodded, "300 of them will give "Micro Love", and the remaining 200 will include "Fifty First Love", Warner's "Police Two Heroes" and the movie "Barber Shop 2" "."

Angel retorted: "The performance of "Micro Love" is good, and it is no problem to expand the screening, but as far as I know, the cost of films such as "Fifty First Love" is not high, and the cast lineup does not have any popularity. Expand the screening?"

Steve euphemistically said: "They have just been released, and there is still room for improvement."

The words are very clear, Angel said in an air: "The Passion of the Christ" was the box office champion of last weekend, and the momentum is also the biggest, why can't it be maintained?"

"But the next weekend's performance of this movie compared with last weekend's, the decline reached 40%. Don't tell me, you don't know what this decline means. Also, since the beginning of the movie, there has been controversy. It hasn't been cut off, and other movies are far from unleashing their potential. The box office of "Micro Love" is as high as 15,000 US dollars, and the attendance rate has always been high."

Seeing what Angel wanted to say, Steve stopped him, and continued: "Your company should know better than us how to maintain the market, there are only so many theaters, and how to arrange movies is regular." "The highest peak has passed, and there is not much room for digging the movie-watching potential. It is inevitable to reduce the number of theaters and schedules."

The theater company is not a charity. Although it has a lot of involvement with the Big Six, it is impossible to do stupid things. If the decline of "The Passion of the Christ" is still normal, they cannot transfer so much. But who will The fact has happened.

Angel said again, the major theaters basically maintained an amazing agreement.

Seeing that nothing can be changed, they can only leave.

Steve returned to the personal office of AMC's Los Angeles office, picked up relevant box office statistics, and shook his head.

Speaking of which, as early as the beginning of the show, they really missed it.

Unexpectedly, the movie "Micro Love" actually turned into actual market revenue by relying on the audience's reputation and publicity, and it surpassed "The Passion of the Christ" in the first weekend.

Thinking of this, I can't help but sigh.

They are still conservative. The distribution and arrangement of theaters are dominated by the fairly good "Passion of the Christ", which is far less bold than the Royal Entertainment Group. They gave "Micro Love" substantial support in the first week.

But who ever thought, "The Passion of the Christ" would have such a decline.

With so many years of experience in the industry, it is rare.

But a little bit of comfort is that they are not completely unprepared, and it is not difficult for AMC to turn around and expand the screening of "Micro Love".

Although I missed the first wave of the biggest bonus, it is not too late.

For theater chains, the market is always their first reference value.

After all, there is passenger flow to get the box office.

The most important thing is that North American theaters are very interested in the sales of high-margin products such as cola and popcorn. Unlike the mainland, their theaters do not account for that much of the box office, so they have to subsidize them from other places. .

At the same time, the communication between Paramount's people and these commercial chain theaters went smoothly.

Everyone is to maximize profit, and the purpose is the same.

At the beginning of the new week, Paramount Pictures confirmed the number of theaters that "Micro Love" will be released the following weekend.

After the expansion, the number of theaters will reach 3000, with 3882 screens.

Shirley Lansing also decided to add another publicity fee, in addition to the print copy, as well as the media's secondary resources.

So far, Paramount Pictures has spent 16 million US dollars for the promotion of "Micro Love".

But all of this is worthwhile. As long as it can make money, it is normal operation to invest part of it to create greater profits.

What's more, in today's market, the topic of "Micro Love" has been increasing, and there is not much need for large publicity expenses.

In short, it is going on for the better.