Hollywood legendary director

With the expectation of those who are interested, the entertainment sector across the United States has begun to secretly inflated.

On the second day, the bombardment was overwhelming.

"Surprised! Monica Bellucci came out and said that she had a good impression of Mel Gibson. The suspected relationship is completely open?"-"Chicago Essay".

""Micro Love" received another 28.83 million U.S. dollars, a total of 166.52 million, and the North American market will exceed 200 million soon."-"Los Angeles Times".

""The Passion of the Christ" is vulgar and bloody and should be resolutely resisted."-"New York Daily".

"Freedom of Belief or Distortion and Disintegration? What does the "Passion" mean?"-"San Francisco Daily".

As soon as the rest day arrived, Paramount and Twentieth Century Fox took advantage of the holiday of the student group and the market expanded, and at the same time started this propaganda war.

The two methods used various methods. One party focused on scandals and freedom of belief, Mel Gibson frequently took Monica Bellucci to private meetings in public; the other party was to seize the film’s box office performance and audience reputation. Focus on on-site investigations and interviews with fans.

Discrimination between each other, you expose my bottom material, and I don't want to pull your underwear too much.

True and false, false and true, who can tell the difference.

Not to mention that the film critics are a two-sided camp. Today, it’s black, and it’s black tomorrow. As long as the money is enough, any posture can be used. From the structure of the film to the shooting technique, from the character analysis to the shooting concept, in short, no one is black. It's impossible.

The momentum of the two parties was very loud. The 20th Century Fox newspaper received 13 million U.S. dollars and ranked second in the weekly box office list. Over there, "Wei Ai" received 25.32 million U.S. dollars, firmly defending its championship.

......

Sony Columbia Pictures, Office of the Director of Distribution.

"What the hell are their two families doing?" A slightly bald middle-aged white man complained with a dissatisfaction on his face, "I lose so much publicity expenses, I'm not afraid that I won't be able to get back the money."

"Afraid? Why be afraid. This is really good calculation." Another middle-aged man sat in an office chair with a helpless expression. "Fox was just taking the initiative to gain momentum to sell at the box office overseas. Domestically. The market is about to misfire. If you don’t try to fight it, do you really give up the market? As for Paramount, it was a smooth ride, deliberately cooperating with Fox to create a trend, not only to attract attention, but also to expand the audience, and the two movies are easy Profits have long been behind."

On the desk, a piece of North American box office data on these two days is clearly visible.

Such a large-scale announcement is another competitor that we love to hear, and it naturally drives the audience's choice.

You come and me, so lively, the film market, which had been sluggish, suddenly became hot again.

Even some small film companies are afraid of being trapped and take the initiative to adjust gears. This is in line with the intentions of the two companies.

Paramount seemed to be stopping Fox's actions, and the contention was called a tragic, but constantly clear people appeared.

It really will use resources reasonably.

"Then what shall we do?"

Asked the middle-aged white man who had previously complained.

"We? Do we still have competitive capital."

Why is it helpless? It's not because even if you know it, you can't break the game.

"Fifty First Loves" was originally not on the same level as its opponents. No matter how "Passion of the Christ" is questioned, it will have an audience, and even controversy can sometimes turn into a box office.And what do they have?The market performance is not good, and the audience's reputation is not good. The most feared thing is that there is no point that is disputed. What kind of publicity?What is the hype?If the gain is not worth the loss, can it be spent in vain?

In the heat of this period of publicity, coupled with the fans of various works that Lehman had saved before, the second week of "Micro Love" finally exceeded the 200 million mark, and the total North American box office totaled 213.2 million US dollars. .

Such achievements have shocked many people in the industry.

Although as early as the beginning of the show, many people would have expected that this new play was not bad.But who would have thought that "Micro Love" could be so smoothly-can it break 200 million in two weeks and 200 million in three weeks, can it be the same?

Moreover, March is still the off-season, and it is not a summer holiday or Christmas holiday. It is really amazing to have such an outstanding performance.

But then again, the reason why "Micro Love" can cause movie viewing is very simple to analyze in detail.

First, it must be properly publicized. Paramount's strong support and the tilting role of the resources behind it are beyond doubt.Good movies do not have a good channel, and they may not be popular.

Second, Lehman himself has a good reputation, and his fans are willing to support it.This is the advantage of the director or the creator. Just like Tom Cruise in "Mission Impossible", he is willing to contribute a movie ticket when he sees the name.

Third, the schedule is good.Throughout March, there were no notable movies. Warner, Universal, and MGM were not willing to put their efforts on the release of popular works. There were not too many people competing, and the audiences naturally chose less.

Fourth, that is the quality of "Micro Love" itself.Whether it is the camera, the story, the characters, and the overall rhythm control, they are all excellent in the theme of love.The film is excellent and the reputation is good. In the follow-up screening, the advantages will be more prominent.

After getting specific results, in addition to Paramount secretly stealing music, other film companies have their own gains and losses, Barry Meyer is also in a good mood.

Although the turbulent battle between "Micro Love" and "The Passion of the Christ" directly drove the audience away, the "Police Twins" released by Warner did not show any splashes at all, but he was not very angry at all.

Warner releases dozens of movies every year, and not all of them are made by themselves. They are just the distributors of "The Two Heroes of the Police". No matter what the final income is, there will definitely be a share of Warner, and there will be no loss.

Furthermore, Lehman has now collaborated with Warner in a movie.

Isn't it good news that he is getting stronger now?

Moreover, he has more ideas.

He knew there was a gap between Paramount and Lyman.

Shirley Lansing, he also knew very well, and would definitely not want Lyman's Firefly Pictures to be independent of her control.

Recently, the frequent contact between DreamWorks and Paramount is not a secret. At that time, Lyman will certainly not get too close to Paramount even if he is unwilling.

In this way, doesn't Warner have a chance.

Not to mention holdings and acquisitions, at least there are more intimate contacts, which is also very helpful to his plan.

Barry Meyer thought to himself.

However, he can only continue to wait now.

Waiting for the release of the co-operating film, thoroughly prove the value of Lehman to the board of directors, and then use the follow-up film project to win everything that is beneficial to him.

Warner, it's not an iron bucket.

The company is big, the team is not easy to lead, right?