Hollywood legendary director

Hilton Hotel, back garden ballroom.

This is the first internal celebration party held by Firefly Pictures.

Of course Lehman wouldn't be stingy, except for a big banquet to treat everyone, and in the afternoon, he also gave the prize money down in advance.The attitude of gathering people's hearts is very good. Let me ask which employee does not want to follow a promising company with a very bold leadership.

And, to be honest, compared to the value the company creates for him, two or three million dollars is really nothing. For tax avoidance alone, a company's concession is very big.

The cups and cups are staggered and the atmosphere is just right.

The stimulus brought by the net box office revenue of 300 million yuan in North America and tens of millions in profit will not subside in a short while.

Even if I have enjoyed it once in "Chain Saw", many people still have such a sense of unreality in their hearts.

Evan Braden was drunk and smirked again to toast, and Blake Cole and other former Rodrian Films management also looked excited.

Especially the tens of thousands of bonuses that have entered their pockets, it makes the mood even more comfortable.

Before the summer and Christmas holidays, the movie has taken the lead to top the 2004 annual box office chart.As of today, "Micro Love" has beaten its competitor "The Passion of the Christ" with a North American box office of 311.42 million US dollars.

However, this name seems to be bluffing, and it seems to be useless.

After all, while the North American market is still increasing, the achievement of 300 million is far from solid.

It's just the top name for a while.

......

Dior's new perfume products are very active this year. Before this, they had been warming up for a long time.

The propaganda department saw the right time and wanted to invite Eva Green to shoot this advertisement, and the willingness to direct Lehman was quite strong.

You know, as a film director, Lehman must be worth more than an advertising director.

This is something that is beyond doubt.

After several people got in touch, Lehman also made an appointment to meet at Dior's Los Angeles branch the day after the celebration banquet.

The department contact wore a black suit and looked not very old. After asking the assistant to make the coffee, he said straightforwardly: “Mr. Lehmann’s several works are very good, especially "Micro Love". I have feelings, so this time I also want to invite Mr. Lehman to direct, and Ms. Eva will star in the film, to create the kind of leisurely, elegant, and springy taste."

Well, Dior's theme for perfume is "What will you do for love".

Very suspicious propaganda program.

Lyman looked at Johnson.

Johnson also promptly said: "Your company wants to shoot a 4 and a half minutes TV short film and a set of hard and wide films, right?"

"Correct."

"Well, then so be it. A price of 5 million dollars."

Johnson was also very embarrassed, the lion opened his mouth.

This price is already the salary that the top team in the advertising circle can get together, but now it is a salary for one person.

However, Dior is very important to this publicity plan. Their annual publicity expenditure is even more than 100 million yuan. In order to better open up their reputation, they did not intend to be stingy.

"Okay, it's only 5 million US dollars, but we have to pay in two installments. We will only pay 1 million before the shooting starts. The remaining 4 million will be paid after the advertisement ends." The young department contact only considered a few Within seconds, he simply nodded and offered his counter-conditions by the way.

In case the advertising effect is not good, there is still room for change.

"We have no problem."

Subsequently, both parties signed their own names on the proposed advertising contract, in duplicate, and kept them separately.

Because Lehman let the filming team have a holiday, there was no one on hand, and did not want to re-convene for a while, so he simply found a professional advertising studio to cooperate.

Then he brought Thomas in again.

Dior also built a suitable studio as instructed.

After Lehmann came with the team, Eva Green had already waited at the Dior branch in advance, and tried clothes and makeup by the way.

She was overjoyed when she saw Lehman, but there were so many people that she didn't dare to come close and hinder everyone's work.

After the lighting equipment and camera positions were temporarily controlled, Lehman exchanged ideas with the head of the studio with the advertising design copy.

"Hello, Mr. Zach Schneider."

"Just call me Zach, Director Lyman."

Although he is older than the other party, the director's career is obviously more important.Zach Schneider is a little restrained.

"Zuck is it?" Lehman smiled. "Okay, Mr. Zach, can you ask what you think about the idea of ​​this short film?"

"I have worked with Dior before, and they seem to be inclined to gorgeous clothes and bright lenses to set off their brand."

Zach Schneider explained the advertising effect Dior wanted objectively.

Very vulgar, but it is a very popular aesthetic.

The significance of Eva Green as the heroine of the advertisement is to set off perfume with beauty and gorgeous clothes.

Arouse the purchasing power of the people.

Not long after the stylist changed Eva's dress, Lehman came over to check the effect.

To be honest, it's very appealing. I didn't expect the hair to be curled up, so it looks so beautiful.

"Eva, how? How much does Dior charge you for advertising?"

Eva opened the mouth and said: "300,000. However, according to the agreement, I will have to attend several brand promotion activities before I can get all the money.

Damn, squeeze labor, this is.

Lehman sighed: "Why, didn't Johnson give you better terms. Only 300,000 yuan, too cheap Dior."

"How come. I think it's good." Eva was very satisfied. She paid almost this amount for taking the film "The Day After Tomorrow". Now, as long as she helps promote it and shoot a few sets of commercials, she can get it. It's easy.

Putting it in the first two years is even more unimaginable.

Of course, this cannot be blamed on Johnson.

As an agent, he naturally considers his clients and hopes to strive for better conditions. After all, his money is completely tied to Lehman, Eva and others.

It is impossible not to worry about it.

However, Dior is not stupid and big money. People's positioning of value income is still very clear.

After everything was ready, the short commercial planned by Dior also kicked off the shooting in the studio.

The lights on the scene are all soft light, hitting people, just like turning on a beauty camera, the skin is very white, and any blemishes will be blocked by strong light.

With the assistance of the costume designer, Eva is constantly matching different looks.

But without exception, the word "beauty" is highlighted.

Sexy and gorgeous.

The acting does not ask for more vividness.Well, this commercial shooting doesn't need any acting skills at all.

It's ok to face the camera naturally.