Hollywood legendary director

Chapter 309 Sponsorship (seeking subscription recommendation)

When Jon Fellermae left, the pace was dashing.It's hard to tell that he is in his fifties.

Back at the company, he immediately dialed the chairman's phone and reported to Frank Gusta about the meeting.It is also a commendation of their own merits.

Winning Lehman's Firefly Pictures to establish a preliminary partnership was originally facilitated by him, but also because the company's performance in the past two years seems to have increased steadily, but the crisis has not diminished.As the stall grows larger and larger, the need for good film sources is even greater.

In any case, it is always right for such an independent production company to deal well.

Moreover, the industry can actually inquire about the production projects of Firefly Pictures.This cannot be concealed at all.

It is not that no one has come to seek cooperation, and Lionsgate is not the first.

But the problem is that when everyone's bids are similar, Lehman is unwilling to change his position, risking a slight offense to Paramount to talk about cooperation.

If it weren't for the fact that Lionsgate is more sincere: "Hellboy" they only charge 8% of the channel distribution fee, but the promotional expenses will be shared by the two parties, and Lionsgate will pay 60%.

The foundation, strength and backing behind it are the prerequisites for promoting cooperation.Without the latter, no matter how good the conditions of the former are, Lehman will also worry about gains and losses and may give up.

Although Frank Gusta is a bit new to the film industry, he also knows that Firefly Pictures is a company with development potential.

There is the bottom line for the performance of "Chain Saw", which is very supportive of Jon's action to win.

Now that I heard the news, I am in a great mood.

Because once the initial cooperative relationship is established, it is definitely easier to deepen it than to deal with it again. Moreover, for Lionsgate, the business philosophy and policy are completely consistent.

It is to win over major independent studios, integrate forces, and develop overseas channels.

When Jon Fellerme was in Colombia, after being acquired by Sony, his overseas business also did the same, which is very experienced.

The only difference is that the difficulty has increased. After all, even when the strength of Colombia was acquired by Japanese capital, it was much better than the current Lionsgate.

......

At about three in the afternoon, Joseph ran to Lehman's office.

In the past two days, he has been busy sponsoring the movie "New York Tour".

As a qualified manager, this kind of thing is of course left to him.

Joseph is quite capable. With the production budget and shooting plan, he ran to several companies, which is considered to be a gain.

"The New York Railroad Company is not willing to directly pay the sponsorship fee, but they are willing to provide us with a scrapped train for us to film. Dior, because the commercials you shot for them recently received a good response, they are willing to sponsor 500,000 US dollars, and the request is theirs. Clothing needs to appear for at least one second. There are also several watch companies, only Omega is willing to invest, the cost is 800,000, and they also require close-up shots."

Lyman stood up and took a look at the sponsorship contract.He waved his hand and asked Joseph to sit down first, and asked his assistant to take the coffee before saying, "Anything else?"

"There are still some companies that are still considering, they are all concerned about the effect of such publicity, and are afraid that the role of the brand will be used in vain."

"It's certainly not easy for people to invest money. But I have a way, you can try."

Joseph took a sip of coffee and asked, "Do you have any ideas?"

Lehman took out the market statistics of "Micro Love" sponsored brand feedback from the drawer, put it in front of Joseph, and said with a smile: "You take this to negotiate. Just say that our "New York Tour" is a movie with a relatively concentrated audience. The subject matter is mostly people over 16 and under 50. People with purchasing power, or I personally supervise the production, will definitely receive a certain amount of attention. Moreover, the success of "Micro Love" should also allow those people to think about it. Is it not cost-effective for a sponsor to help them advertise in front of so many audiences in disguise?"

With the data base, it is definitely more conducive to negotiation.Joseph also said, "Okay, I will talk to them later."

"Well, all the sponsored funds are included in the company's account. You and the relevant operatives this time have a bonus, which is specifically reported to the Finance Department."

Sponsoring this kind of event is a link for the production company to make extra money. Lehman is not stingy, and actively rewards Joseph and others ranging from 20,000 to 50,000.

And this kind of motivation undoubtedly made Joseph very motivated.

After drinking the coffee, I immediately took the market data of "Wei Ai" to various companies that might implant ads.

It took about two days. Coca-Cola also defeated Pepsi for a $700,000 sponsorship fee. I hope that the signs of the train station in the movie will show a full-body poster of Coca-Cola, and Dior, which is more generous, and perhaps tastes the sweetness. , And offered a sponsorship fee of 3 million yuan, requesting cooperation, and it was not the "New York Tour" but a long-term contract with Firefly Pictures.The contract stipulates that in the next year, all clothing implant brands that can appear in movie projects made by Firefly must be Dior.

It is equivalent to a disguised monopoly, excluding all possible competitors.

For this reason, Joseph also made a special trip back to discuss with Lehman whether or not to sign a contract.

Is it good? Naturally, I get a fee of 3 million. Is it a disadvantage, or maybe the disadvantage is that apart from Dior in terms of clothing, they have no choice this year, even if other sponsors want to invest money, they can’t accept it. .

But Lehman thought for a while and felt that the latter disadvantage did not hurt the company's interests.

Because it can be seen that Dior is obviously paying attention to the promotion of the market and is willing to invest in Lehman's company.

Even if they sign this contract, they will never be perfunctory, they will be serious sponsors, and they will not make any strange requests.

And the time is only one year, if the effect is not good, Lehman also has room for another choice.

Well, I believe Dior has made such a plan, and it is estimated that this is also the consideration.

At the same time, Christian Bell was also under constant physical adjustment. It took 10 days to return to 170 pounds to complete the character's physical needs.

Director Zha also kept sending people to contact the filming location. After all, the title of the film is "New York Trip", and it doesn't necessarily have to be filmed in New York.In other words, even if you want to shoot in New York, the scene at the train station is not convenient.

Only part of the exterior scene can be taken, and if the interior scene is taken, the scene still needs to be taken.

In addition to the shooting location, various props and preliminary lens experiments finally met Zha Dao's shooting needs.Not long after, Eva Green finally ended the "The Day After Day" scene and returned to Los Angeles from Canada to join the crew to set makeup.