Hollywood legendary director

Lionsgate Headquarters, conference room.

A routine morning meeting is being held.

The company’s executive officer Jon Fellermei sat at the top of the conference table and said to John Naval, director of the publishing department: “This time the cooperation with Firefly Pictures is very good and has signed a very marketable film. In the future, we will deepen our relationship with them."

John Naval nodded, "After this time, we will have more contact with their management."

"Yeah." Jon Fellermei seemed very satisfied. "The company hasn't been established for a long time, and every successful film is very meaningful for the company's development."

He asked: "Today, what is the scale of this movie?"

Another executive replied: "It has increased to 1,854, and the number of movies released during the same period is still considerable. However, "Spider-Man 2" has already received 4,123 theaters, and the number of screens on the market is a bit tight."

Jon-Ferremer sighed: "No way, the global box office of "Spider-Man 2" has accumulated to more than 370 million, and the local box office is also more than 160 million. I heard that the attendance rate of the theater is still To maintain 50%, there is still room to tap the screening potential. Of course, the screens on the market are important to them. However, with our achievements, we have to fight for more films and theaters with the theaters.

Well, in terms of publicity, I will approve another 4 million US dollars to increase the scale of publicity."

"Yes, I will contact you." The marketing supervisor said.

These tasks are actually not difficult. Throughout July, "Spider-Man 2" took the lead, but apart from this commercial masterpiece, the rest did not have such expressive power. Just past Wednesday, "Hellboy" The $4.22 million produced in a single day was also the runner-up in the box office that day.

When discussing the issue of film arrangement with the theaters, this market data shows that it will be more competitive than other less popular films.

As long as people with a little bit of mind, in order to maintain the diversity of film types on the market and increase the audience's choice, it is appropriate to mention "Hellboy".

"I heard that Firefly Pictures still has several projects that have not been released?" Jon Fellermei asked again.

John Navarre replied: "Yes, "New York Trip", which has invested hundreds of millions of dollars, and "Chain Saw 2" and "Chain Saw 3" in preparation."

Jon-Felemer nodded slightly, "The New York Tour is not something we can eat, but Paramount has always been holding the distribution rights of the Chainsaw series...their relationship should No, I heard that Paramount has had some opinions on Firefly Pictures since last year. This kind of horror movie..."

John Navarre naturally understood what his boss meant, and smiled bitterly: "Because their family is a little dirty, Firefly Pictures should not have broken contact with Paramount. The last time we went to fight, their attitude It's still obvious."

Jon Fellermei did not give up, "Anyway, the idea that should be revealed is still to be done. Continue to build a good relationship with Firefly Pictures, and always pay attention to the specific progress of this project."

......

......

One week later, the screening situation on the market became clearer.

"Ace Announcer" due to its own expressive power is not as strong, began to reduce the number of theaters, allocated to other newly released movies, the total box office next week was only 14.65 million U.S. dollars, plus the previous, a total of 22.65 million, compared with the shooting cost There is a slight gap between the cost of publicity and distribution, but with the addition of overseas distribution of copyrights, DreamWorks can undoubtedly make money, but not much.

After all, with the exception of the distributor’s cut, the box office ceiling of the movie, that is, the size of the meat itself, is not much.

As for "Hellboy", the next week's box office reached 21.36 million US dollars, plus the first weekend's three-day box office, a total of 31.43 million US dollars.

And although the movie's ratings on IMDB and Rotten Tomatoes are not high, dropping to 6.2 points, the lead actor Ron Pullman undoubtedly regained his reputation as a monster professional. The violence mixed with funny performances also made the audience very satisfied.

Other actors, such as the female lead and the male lead, are not as eye-catching as the male lead, but the popularity of the movie also praised them.

Many people have received new film projects before the film has been drawn.

As for the biggest gain, it is definitely the director's top.

Either scolding or liking, a "Hellboy" once again boosted his reputation in the industry and slowly moved towards the ranks of first-line directors.

And in mid-July, when the popularity of "Spider-Man 2" began to decline sharply, the super-English film "Catwoman" starring Oscar-winning actress Halle Berry opened strongly, and Warner's development of DC was first made. One step.

The first day of "Catwoman" was very popular. Because of Warner's strong publicity, many viewers wanted to see what this blockbuster film made by Halle Berry looked like.

But after watching it, 50% of the audience felt reluctant, 30% of the audience felt terrible, and the remaining 20% ​​were all Halle Berry's face fans. They didn’t care what the movie said. There was Halle Berry. Rui's sexy figure is good.

It is a pity that the number of leftover fans is not enough to suppress the extreme rottenness of the entire film, and the word of mouth has slipped to the bottom.

Warner is also powerful, decisively breaking his wrist, and does not spend a lot of money on public relations. It is another wise cold treatment.

Some media commented very objectively: “If the Spider-Man series has perfectly performed the wonderful features of the comic-based movie, then Catwoman is the opposite. Although Halle Berry’s hard performance in the film is worth it Said that she is also very seductive when she puts on the catwoman suit, but it is difficult for her to save the film's failure. The narrative is chaotic, shoddy, and the visual effects are average. It can only be regarded as a third-rate movie, and I don't know that it is close to 100 million. Where did the production costs go."

On the first day of "Catwoman", the results were pretty good, with an average attendance rate of 80%. As a result, the attendance rate fell to 50% on the second day, and even half of the attendance rate was not maintained on the third day.

Many media are mocking Warner for finding a bunch of big-name actors and extremely qualified behind-the-scenes team, and the result is a strong combination and a bunch of tatters.

However, even if the box office response of "Catwoman" is not ideal, it has a huge impact on "Hellboy".

Just the number of robbed theaters and the crowds of moviegoers on a whim have caused "Hellboy" to dive into a plunge.

The output per day can be maintained at around 1.5 million.

However, the task of the film has been completed, and the audience for cult films is small. Once the heat passes, it is normal performance.

In comparison, "Catwoman" occupies so many screens, and a single day output is only 7.23 million.

Many of Warner's high-level faces are about to be smashed. Compared with the major expectations before, it can be described as a great disappointment.

It is conservatively estimated to lose more than tens of millions in making this movie.

Terrible.