Hollywood legendary director

Chapter 390 TV Market (1)

Although Warner Bros. has been admiringly in the film industry and has the largest market share all year round, in the TV station, it has not been contaminated by this strength. It can even be said that it is a younger brother and has suffered losses for years.

The reason is that there are not strong enough TV programs. If you can't keep the audience, the ratings will be low, and the advertising time will not be sold. This leads to insufficient production funds and the parent company needs to allocate funds.Then, repeat.

Always going downhill.

Had it not been for the entire strategic resources to have a certain effect on a media group like Warner Bros., it would have been cut off.

In fact, WB TV station was indeed abandoned by Warner Bros. in 2006, and instead cooperated with NBC TV station to establish a new TV station CW.

It was also at that time that NBC slowly gained a certain market share.

The price is that CW TV network has a lot of equity in the hands of NBC.

Of course, the WB TV station is still gritting his teeth.

In the United States, television stations are divided into two categories: public stations and cable stations.

Public stations include CBS, ABC, FOX, NBC, WB, and PBS. Among them, PBS is a non-profit national radio and television station, and the remaining five are commercial television stations that sell advertisements and drama discs to achieve profitability.

Cable stations are also called pay-TV channels. As the name suggests, you need to pay to watch them, and they include basic channels and premium channels.The difference between the two lies in content control. The basic channel is almost equivalent to the PG-13 in the movie rating, and the advanced channel is the R level.

For example, HBO of "Yellow Storm" is a premium channel.

The main source of income for all cable stations is subscription fees and the sale of episodes of CDs. The premium channels do not contain any advertisements, and the basic channels such as AMC still broadcast a small amount of advertisements.

But to say so, the situation of scoring is very serious in the television industry.

......

WB television station.

Director Andrew Hernandez is in office.

He is 52 years old this year and has rich experience in the circle. He has also worked here for more than ten years, reaching the highest point step by step.

Of course, he can be promoted to this position not only by his seniority or age, but by changing three directors in five years. Those who are ranked above him are all forced to resign, and it is his turn. he.

As the top of the Warner Group and one of the five major public television stations with thousands of employees, the power that Andrew has in his hands is owned by only a few people in the entire film and television industry.

No one can not indulge in this authority, this position is like an ant who has tasted honey, and it is difficult to bear to give up after it is obtained.

Andrew also didn't want to give up, but in the six months since he took office, after exhausting his methods, WB TV is still half-dead, except for news programs.

In other words, it doesn't matter what the prime night or midday stalls are, it has nothing to do with WB TV. Watching other TV stations to compete for ratings and to win the favor of major advertisers.

Regardless of how much he has contributed to this TV station, whether his abilities are outstanding, and how much the board trusts him, he is not more advantageous than the previous three directors in the constantly silent market performance.

Perhaps, he has to get out.

I just don't know which day it will last for one year or two.

The one who stayed the longest seems to be only one and a half years.

Autumn in New York is still very cool, neither hot nor cold, and the most suitable for travel.

Carrying a little warm breeze, it blows into the wide, towering building, but it becomes unpleasant inexplicably.

In the luxuriously decorated office, through large floor-to-ceiling windows, you can overlook half of the bustling East Side of New York.

Looking up from his busy business affairs, Andrew heard the movement outside the door and turned his head irritably, "What's the matter?"

"President, Mr. Barry Meyer is here." The younger female secretary replied.

"Why didn't you tell me in advance." Andrew blamed, but his hands kept moving.

He signed another document and then went to the elevator to greet him.

Regarding status, he didn't have much achievements, and he really didn't dare to judge in front of the group's executive officer. In case, someone was upset and proposed to change the board of directors, he might be cold.

When the elevator came up, the two exchanged a few words and shook hands politely.

Today, Barry Meyer is still so calm, it seems that the failure of "Catwoman" has no effect at all.

The smile on the corner of the mouth is not completely hypocritical.

"The day before yesterday's meeting, the shooting of the new "Batman" was still advancing steadily. Since the unfortunate defeat ten years ago, it has never happened again.

Andrew said kind words, never mentioning that neither of Warner Pictures' summer masterpieces had achieved the expected results.

"Nolan has a good way of managing the crew. Lehman recommended him, but he didn't read the wrong person. If the performance in the screenings is also powerful, then it is the best."

Barry Meyer sighed, not deceiving.

My family knows their own affairs, and the development of the DC Super British movie really has not made a good start.

Andrew was a little surprised and whispered in his heart.

He still remembers that in the second half of last year, Barry Meyer worked with the DC department to determine the DC plan, but he was very energetic.

At first glance, it doesn't seem to be that strong.

People will change, think about himself, and he will not fall into the land he is now.

Fortunately, when he took office, he was gearing up to create a situation.

I knew it was so difficult, and said nothing to take over the mess of the TV station.

Be a good deputy, is he okay?

At least, there is no need to bear such a big responsibility.

The two walked towards the office, and Andrew asked, "When will the filming of "Batman" be finished?"

"It will take about four months." Barry Meyer said gossiping, "The more prepared the crew, the smoother the filming will be. There are also actors who are sculpting and rehearsing."

"Are you very optimistic about this project?" Andrew asked following the topic.

"Well, anyway, the funds are not from Warner." Barry Meyer sighed: "At the beginning, the board of directors still had some questions about why the profit was distributed to others, but several productions failed one after another, but now there is no sound. Seriously If it weren’t for Firefly to provide the shooting budget, maybe this project would have been troublesome."

"Withdrawal?"

"Some people have already questioned whether the filming should continue. If it fails again, the DC reorganization plan will not be so easy to continue."

Warner is now at a time when there are some internal dissonances, because the start is not smooth-don't look at Warner's big business, but the estimation and control of risks are the most stringent, and it is difficult to commit risks.

Unlike Fox in the twentieth century, it always jumps left and right when the capital chain is broken.

For example, the ship, halfway through the filming, wins Paramount to continue filming. If it were Warner, Cameron would dare to jump like this and would have changed the director long ago.Well, "Superman Returns" changed four directors, and the script was overturned countless times.

And the family has a big business, and there are only so many top positions. After sitting for a long time, some people always come up with new ideas.

The existence of the board of directors also makes Warner Bros. not so conscientious and obstructs the promotion of others. How can anyone really not resent.

However, this is all trivial.

Barry Meyer's struggles were far more precarious than this situation, but it was nothing.

The two talked about the topic and chatted a few more words.

Still Andrew asked, "Come here today, is there anything wrong?"

"A cooperation intention."

"Who?"

"Firefly Pictures."

"Aren't they making movies? I haven't seen TV shows made."

"What's the ratings for TV series?" Barry Meyer asked rhetorically.

Andrew was silent.

This is really sad, and if they have a big hit, it won't make him worry like this.

Andrew sighed, "Can they do it?"

"Try it, anyway, the pilot episodes have no response, just cut it." Barry Meyer advised: "If Lehmann is in charge, the chance of success is still great. I think he has gone all the way, but he hasn't missed. Once, I was able to look at people with good eyesight, and several actors were also in his hands to glow with a second spring. CAA has benefited a lot."

"Lehman is talented and will give in. He doesn't stick to gains and losses. What's rare is to recognize his own position, never open his mouth, cooperate with him, and always win-win. I hope there is a good result."

Andrew was convinced.

In other words, where is the difference, anyway, the WB TV station is at the bottom.

"I will have a good talk with him."

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