Hollywood legendary director

"Last night, the Doomsday Disaster Blockbuster "New York", produced by Firefly Pictures and released by Warner, officially held its premiere at the Chandler Theater in Los Angeles. There were big names gathered on the scene, and the audience responded enthusiastically and the atmosphere was hot."

"The doomsday blockbuster film produced by Lehman, directed by Zach Schneider, joined by actors such as Christian Bell, Eva Green, Dwayne Johnson, etc. finally meets the audience fans under the expectation. The film mainly tells the single father Jack. On a train bound for New York with his daughter Angie, the zombie virus began to raging and spread, and the story of how passengers in the carriage rescued themselves."

"According to several major chain theaters, "New York Tour" received a total of 5.23 million US dollars in the early screening at midnight yesterday, setting a box office record for the zero-point show in 2004."

"From the third-party data statistics business, we can see that the attendance rate of "New York Tour" at midnight screenings is over 76%, and the favorable rate is also maintained at about 80%.

...

Media people are always the most scented group of people.

When "New York Trip" received a box office of $5.23 million in the midnight show, although it was still a bit short of the midnight show set by masterpieces such as "Spider-Man 2" and "Lord of the Rings 2, 3", but this year, if nothing happens If it is, the record for the annual midnight show has been locked.

With such a stable reputation and high box office performance, market value has become a high probability event.

So whether it’s getting hot or catching traffic, whether you’ve participated in the premiere or not, you’ve got red envelopes, anyway, these magazines and newspapers started to bluff about it early the next morning, for fear that the content of the press release will be written by other people. Go, there is no place to write.

As for several movies released in the same period, Paramount’s "The Unfortunate Adventure of Raymond Snitch", Columbia’s "Escape from Christmas", Universal’s "Advantage Cooperation", and New Line Film’s "After Sunset", including "National Treasure", which has been in theaters for more than two weeks, has made it difficult for these films to pose a big threat to "New York".

"National Treasure" is very good, but it has passed the time when it has the most market value. It has been in theaters for so many days, and it has cut more than 200 million North American box offices. The momentum has been exhausted, and the revenue has fallen rapidly.

Popcorn movies have always been like this, the momentum rises fast, and the fall fast.

If the two movies confronted dignifiedly, Lehman would be very confident to overwhelm the "National Treasure", but the two tigers fight against each other and death and injury are inevitable.

Regardless of the fact that the North American film market has been perfected, and the number of screens has been large, as usual, everyone will get together to show it. In fact, it is not as good as it is now. I will pick it up.

Therefore, at this point in time, it was also specially arranged by Warner, which not only avoided the edge of "National Treasure", but also did not eat a bite of meat.

The theaters know the thoughts of Warner Pictures very well. On the day of the show, based on the good performance at midnight, 220 theaters were added to form 3,240 theaters to open paintings, and the film output accounted for about 50%.

The poor "National Treasure" came in second, with 27% of the films...

As for other large and small works on the market, they can only share the remaining 20% ​​of the film output.

From this perspective, the theaters obviously have great expectations for "New York Tour".

Of course, the cinema is optimistic, but it can't prove too much.In fact, theater chains and distribution companies have seen too many missteps.The amount of film is given at a discount, if the audience doesn't like it, it should be pounced.

There are countless precedents in movie history for this thing, and every year there is a time to look away.

But obviously, the quality of "A Trip to New York" is there, and word-of-mouth is impossible.

Anyway, IMDB and Rotten Tomatoes, when the film ban was lifted, the ratings immediately rushed up, the former was as high as 8.9 points, and the latter was 87% fresh.Although they are all a bit high, the audience base is not large enough and not stable enough.

But the evaluation is there, and it is impossible to be low.

This in itself is an excellent film that has verified the market prospects. After Lehman’s re-arrangement, two generals, Zha Dao and Wen Ziren, are invited to shoot. The main line inside is extremely clear, filtering out some unnecessary preaching. It seems more refined, success is not unexpected, failure is unexpected.

The pattern of "New York Tour" is placed there. Compared with the small pattern of ordinary zombie movies, the government, people's hearts, family affection and other elements are mixed together. Even "Zombie Shaun" and "Resident Evil 1, 2" are not so different. Movies that pay attention to stories can be a little successful, but it doesn’t make sense that movies with better quality will be worse.

What's more, the huge investment in the film, the special effects and the graphics can also give the audience a good visual viewing experience.

All of this shows that the film is deliberate and the quality is guaranteed.

However, Lehmann was not taken lightly by the midnight performance.

Does the enthusiastic attitude of the fans also need correct publicity and guidance?

After all, I haven't even heard of movies, so why are you interested in movies?

Therefore, after the release, publicity is still essential.

With the promotion of the Internet, news of the release is so full, and the related enthusiasm of forums and Yahoo are also brought by people.

In the offline area, poster posting and hard-broadcasting have also fallen short.Almost all traditional publicity channels have been laid in place.

The directors also had to be free, and led the creative team to rush around the scene, talk shows, radio interviews, and roadshows.

The enthusiasm of passersby for watching movies has also continued to rise.

Passing by the movie theater, you can often see the queue to buy tickets for "New York Trip".

With a good reputation and appropriate guidance, the first day the film was released, it fully occupied the North American Christmas market.

"National Treasure", which could earn $3.17 million in a single day, was ruthlessly swept into the ranks of the weak.

Other movies are even worse, and the box office is not as high as the old movies.

Originally, the number of films arranged is not dominant, the market foundation is not good, and it is not an opponent at all.

It is true that whether the movie is good or not depends on the foil of colleagues.

Competitors at the same time did not give much strength, "New York Tour" is really cool.

At present, most of the audience's attention is attracted by "New York Tour", and the topic of discussion is naturally focused on "New York Tour".

People are all social animals, which also means that when people around you discuss a movie, they will unconsciously join it.

If you don't have the desire to watch the movie, you will become the desire to watch the movie.

Around the early morning of the evening, Lehmann followed Blue Butterfly Pictures for a survey of the marketing department. He was exhausted and tired.

But basically, the attendance rate of the theaters for each show has been maintained well, which is a more intimate market response.

Just after one point, the call came...