Hollywood legendary director

This weekend, the comedy movie "Meet Father-in-Law 2", which invested 80 million US dollars, officially landed in the North American market, and the publicity has been in full swing.

The marketing methods among the six are in the same line, and there are many newspapers and channel resources behind them.

Ben Stiller, Robert De Niro (Oscar winner for best actor, nominated many times, starring in "Godfather 2", "Taxi Driver", "Once Upon a Time in America"... The "Father-in-law" series is his work as a producer.) Barbra Streisand has taken over the popularity of Bell, Eva and others and has become the target of most media and movie fans in the market.

In other words, as soon as the sequel to this comedy was released, it strongly overshadowed all the movie works still in theaters during the Christmas period.

The Internet is also full of gossips and discussions on the plot of the movie.

Just think about it, just like the release of "A Trip to New York" pulled down the heat of "National Treasure", the market once again abandoned works that were about to have no potential and embraced new valuable works.

This shows that when it comes to hype and promotion, the Big Six are really too strong.

Of course, the "Harry Potter" series can influence the world from no one cares to novels and movies. The entire tens of billions of markets are all made up by Warner.Warner is the real king of marketing.

As for "New York Trip", it was already a yellow flower yesterday. Since December 10, after the number of screens has been greatly reduced again, the box office has only maintained a single day of three to four million US dollars...

If it weren’t for "New York Tour", it would soon sit on the annual box office champion-"Shrek 2" is still about 80 million or so at the box office, but you can barely blow it to give the work gold.

This is also the news that Warner deliberately released, that is, to "grandize".

Otherwise, it is estimated that the press release about "New York Trip" can only be found in the corners of the media.

And "Meet Your Father-in-Law 2" was really well shot. Lehman, who was not too busy recently, also went to the theater and contributed a movie ticket for his opponent.

The story is mainly to undertake the first part, the interesting event that Grieg's future father-in-law's family visited Grieg's family.

To sum it up, the in-laws meet and compete.

In addition, director Jay Roach is also a very powerful filmmaker, who is good at all kinds of vulgar jokes that make people laugh and laugh at the comedy plot-can be called Xiangjiang Wang Ritian.

The masterpiece of this product is the "Powers Ace" series, which seriously spoofed the hottest "007" series at that time, and portrayed the agent as an American-style humorous idiot who could accomplish tasks by playing tricks.

Maybe audiences in other countries are not very comfortable with this style. Just like Wang Ritian's feces can't be sold well in other regions, so is his movie, which only has a very good market in the United States.

The more similar point is that this guy is also a fast shooter. Basically, he can produce at least one work in two years, and sometimes two a year, and the box office results are often like a roller coaster. No one knows that it is a peak. , Still falling into a trough-ya is unstable, whether you make a profit or lose, it all depends on the direction of the market.

However, it is obvious that "Meet Father-in-Law 2", which can be regarded as the director’s representative work, does not have Waterloo. It is above the level. At least, in the theater where Lehman is located, many audiences are very buying it. You can see the laughter...

For a comedy, whether it can make the audience laugh is more important than the rigorous structure of the plot.

The fact is true, although film critics have ridiculed the jokes of "Meet Father-in-Law 2" as the jokes are becoming more vulgar, and the film is not highly rated.

But the market's performance is completely opposite.

When the zero-point box office of "Meet Your Father-in-Law 2" was released, the 4.72 million US dollars was only 510,000 lower than "New York Tour".

In the early hours of Monday the 26th, the box office of the first weekend of "Meet Your Father-in-Law 2" reached 83.26 million US dollars.

Set a new box office for the first weekend of the entire series, and also successfully won the North American weekly box office championship.

"New York Tour" ranked fourth with 11.62 million US dollars.

Well, after Universal's strength, it is a new round of media carnival. Anyway, whether it is blowing or objective evaluation, the media are very happy every time-there is something to write, can you absorb traffic?

Then, no surprise, with the blessing of the two, "Meet Your Father-in-Law 2" became more and more popular, and actors such as Ben Stiller were also enthusiastically sought after.

With the help of the media, some fierce materials or market guidance have also been released globally.

......

After watching the movie, Lehman focused on writing the script for the new play "The Walking Dead".

Occasionally, when I get bored in the company, I go for a walk outside, eating and sleeping with Eva at night.

For three days, most of the plot content of the first season has been confirmed.

The settings of several main characters also have more appropriate background identities.

About the box office, Lehman was completely ignored.

Until Warner sent someone over to inform: I want to call the crew to have a celebration banquet, to stimulate the decline of "New York Tour".

The reason is that the "New York Tour", which is in a weak period, has fallen too fast. If it is not saved, it is estimated that it will be drawn in advance. If the box office of the movie cannot meet the basic performance requirements of the theater, it will be forcibly removed by the theater. .After all, no one wants to make a loss-making business, unless Warner takes the initiative to cover up and bear the loss of the theater during the screening.

However, this method is usually done when the movie sprints for Oscars.Warner is not stupid.

The possibility of "New York Tour" winning awards is basically zero, so you still put in a lot of energy and money, it is better to use the money to organize a high-profile celebration event, which is to invite the media in the industry to blow water, but also Win the friendship of Lyman's side.

Although "New York Tour" originally had only two weeks left to go down, after all, the box office results it has now obtained are definitely a big success, and it seems that there is no need to occupy the pit.

But, painting normally is the same concept as being forced to paint by theaters?No matter how bad it is, it's good to be disgusted with the rival Global.

Anyway, "New York Tour" is down, and the vacated theater will not be filled with "Meet Father-in-Law 2". That is not a rival.

Warner is not so kind.

Just like Disney's "National Treasure", this product is still in a sluggish fashion, but it is not going to be inferior. It persisted until the beginning of December before it withdrew from the market, which made "New York Travel" earn a lot of box office.

Although the six major players cooperate with each other in some aspects and are closely related, they are usually the biggest competitors between them. Who doesn't want to kill each other, buy and split?

At the same time, there are not all those who are fighting everywhere...