Hollywood legendary director

Multi-faceted linkage development of IP is very common in Hollywood.

Like the "Star Wars" series, DC adaptations, and future Marvel Dafa, they are all examples of great success.

And "The Walking Dead" under the title of "New York Walk" derivative drama, from the beginning of filming, it can be described as a lot of expectations.

On the night of the premiere day, many viewers waited in front of the TV early. Families who did not have a paid channel even opened and subscribed specifically to watch the series.

Moreover, the results of these efforts did not disappoint people.

Perhaps it is the addition of the follow-up influence of "New York Trip", or the montage flashback and interspersed shooting technique of the top, or the careful and coherent plot conception of the screenwriter team.

After seeing the positive film, many viewers were all attracted by the quality.

Applauded and called scolding.

Applauded and the shot is very beautiful;

What is calling is that the episode is too short, one episode is only 45 minutes (plus the opening and ending, it only takes about an hour).

They kept complaining after watching, but complained and did not change channels, and continued to watch HBO's follow-up programs on the channel.

After the first episode was broadcast, the audience also had a heated discussion about the characters that appeared on the scene, and it became more and more intense because of the character setting.

Yahoo community.

As the representative of the largest and most trafficked portal, there are still many active people.

However, it is generally less active at night than during the day.

But today is an exception. After nine o'clock in the evening, Yahoo's traffic crowd suddenly increased.

In addition to all kinds of topics, all kinds of discussions and new posts, the hottest ones are TV series produced by major TV networks or movies broadcast in theaters.

And the most discussed one is HBO's new drama "The Walking Dead".

Among them, the controversy over the role is the hottest topic.

The source of the controversy is not about the quality of the first episode's feature film, or about the plot or the shaping of the worldview, but rather the comments between Rick and Sean about "women".

Just like the conflict between growing feminism and the most common gender discrimination in the United States.

Oh, the so-called racial discrimination is also mixed in, because the role of the drug dealer villain is so special that a black actor is used to play it.

Of course, those who spoke out subconsciously ignored the faces of several white men in the drug gang.

The debate is getting bigger and the discussion is getting more intense.

Attracted countless people eating melons to participate.

Everyone interacted friendly and cordially on issues such as lines and director inclination.

For a time, it was full of words starting with F. This is really the most wonderful compliment in the world.

Female audiences, machismo whites, black audiences and other ethnic minorities, and spectators who are not too busy to watch the excitement, and among them are the pushers behind the Warner Group to contribute to the flames. Everyone who tries to hype the name of the TV series is known to everyone. it is good.

After all, controversy is also a direct manifestation of topicality and traffic, and it is easier to attract attention than gossip.

It’s hard to say how much Warner’s propaganda resources are tilted, but one thing that people in the industry can know is: "The Walking Dead" became popular and successful. Firefly Pictures, the platform, and other investors have all benefited. square.

Among the topics, there are some who belittle Sean’s view of women’s thinking, and some are supportive; some say that the cast is full of whiteness, and some are supportive...

In short, it's magical.

However, the world of the Internet, without the need for real people to line up, is a magical place. You can abandon the mask that people have hung in front of you and face your own heart.

...

Meeting room in the HBO office building.

The long seats are full of leaders on both sides.

Some are from TV stations, and some are executives of Warner Group. Anyway, there are many Warner factions, and shareholders and management are inextricably linked.

After all, are shopping malls a quagmire.

Not to mention the distribution of interests of Warner Group involves too much capital.

On January 16, around ten in the morning, the day after the premiere of The Walking Dead.

The current executive officer of HBO appeared in the meeting room on time. He first explained something to his assistant, and then pulled a few executives from Warner headquarters to greet a few words, and this was the way to beckon from the head to signal the start of the meeting.

"...The monopoly department has reached a good project. The audience appraisal of "The Walking Dead" is good and the prospects are promising. The heads of each department will report on the details."

As soon as the voice fell, a middle-aged white man in the unified purchasing department stood up and said: "...In the broadcasting agreement we reached with Firefly Pictures, the purchase of copyright was spent more than 80 million yuan, and the first 30 million yuan has been paid. …The follow-up screening results are excellent, and if renewal is required, we will have absolute priority to purchase."

The latter one almost ensures that HBO invests a lot of resources and will not end up doing wedding dresses for others, unless they do not want to repurchase the "The Walking Dead" project.

And all of these inputs will also become the most bargaining chips in subsequent negotiations.

However, the excitement of other departments is not so good for HBO's own self-made projects.

In order to expand the income, not only the prime time period was given to The Walking Dead, but also the focus of propaganda resources was completely focused on The Walking Dead.

How much support can be left for self-made projects?

If the influence is insufficient, the audience will naturally be small.

Unfortunately, capital is profit-seeking.

If a visible cake is not big enough, can we consider other things?

Then there are reports on ratings and subscribers.

"In the competition at the same time last night, our "The Walking Dead" project successfully won the first place, and the ratings broke 6 points."

In the meeting room, everyone was happier.

Breaking 6 is not very high within HBO.

But for a TV series that has only broadcast one episode and the charm of the series has not yet fermented, the ratings can exceed 6, which means that the height of the future is going up, and it is an absolute boutique drama.

Of course, the look of the directors of the self-produced drama is even more unnatural.

Even if it is a "family", they are absolutely competitive.

There are just so many viewers, your ratings are high, and the ratings of others are low.

Even if the “The Walking Dead” hits continue to have an impact, it seems to be an upward trend, but does this person imagine that so many resources will be given to us?

This is the ultimate principle of human nature.

But for the senior management, there is nothing to entangle.

The report continues.

"...Add 5.42 million paid people, 22.12 million renewed old users, 92% of the original total user base."

If the previous ratings are good news, then this data is the foundation of HBO.

After all, HBO does not accept the business of advertisers, and it relies on the support of paying people.

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