Hollywood legendary director

On the next day, Lehmann signed a distribution contract with Wen Ziren and others.

"Dead Silence" has an initial budget of 25 million (the original version is 20 million, but the budget has been increased due to the addition of scenes and the role of Mary Shaw).

Among them, Firefly Pictures contributed 15 million yuan, Wen Ziren’s director salary was 3 million yuan, and Blue Butterfly Pictures took half of the publicity costs and took 10% of the work revenue...

As for the detailed division of the total number of details, it is roughly the same as the previous cooperation. After all, there is not much calculation for a win-win situation. Everyone is not a layman who does not understand the rules of Hollywood.

After the contract was reached, Wen Ziren immediately started the preparations for the shooting team.

Lehman continued to worry about the later work of "The Mist."

Two days later, noon.

Black hurried to the company's post editing room.

"Lyman, I talked with Jon Fellermae of Lionsgate all morning, and they agreed that the two companies will work together to complete the release of "The Mist."

Lehman looked away from the editing material and asked, "What did they say?"

"Blue Butterfly Pictures is responsible for the transcription of the film copy, pushing it to the theater, contacting the screen, and schedule. The publicity is led by Lionsgate, and Blue Butterfly Pictures cooperates with the action. As for offline promotion, it is all handed over to Lionsgate. This is a cooperation. Basics." Black replied: "After all, they still have enough confidence in your new film to make a profit, otherwise it is estimated that they will not agree to sign this kind of distribution terms."

"But we also gave up the bulk of the offline revenue, didn't we? This is the tuition we paid. Who made Blue Butterfly Pictures' publicity resources too little. However, after laying the foundation this time, we will issue "Dead Silence" would be quite calm."

"So, otherwise, they wouldn't agree to expand promotional channels for Blue Butterfly Pictures. It's not because we are willing to pay a tuition fee that may be considerable."

"If we can do it, even if they disagree, we will take this step. It's just the amount of energy and money spent. Jon has always been smart. He must understand. Besides, the growth of Blue Butterfly Pictures is against Lionsgate. The threat is not big. On the contrary, it can relieve Lionsgate’s pressure on the six major issues. Of course, they are willing to help us. Only by mixing the water is it suitable for fishing in troubled waters.” Lehman laughed: “They agreed to the publicity strategy formulated. ?"

"Lionsgate agreed, but Blue Butterfly Pictures will pay the money."

"Then what is the quotation made public by ABC TV?"

"The 50-second advertising time on the Super Bowl is generally around 5.5 million U.S. dollars. Isn't it too wasteful?" Black said: "In fact, before the release, focusing on publicity and cooperating with the public relations on the Internet is a very good publicity strategy. There is no need to put movie trailers on the Super Bowl. Their charges are enough for us to post and promote on many TV stations, and the effect will not be bad."

Lehman thought for a while, and said: "Let's contact ABC like this. We need the popularity of the Super Bowl. This is the first step for Blue Butterfly Pictures to officially intervene in theatrical release. We can only succeed and lay a solid foundation. "

"But the total investment in the film is only 30 million U.S. dollars. With such a big announcement, the cost is likely to rise to 50 million. Will it be too risky? If we can't recover the cost, we will still fail."

Lehman explained patiently: “If the publication is sufficient, it will not be difficult to get 150 million yuan worldwide with the quality of "The Fog."

"Well, if you insist, I will ask Liam to communicate with ABC as soon as possible." Black did not say much.

After all, his position is just the deputy director of the production department, and he is not responsible for the distribution. Failure does not fail, and the responsibility is not with him. It would be nice to give his own advice.

Moreover, it seems that what Lyman decided to do, he rarely persuades him to change.And most of the time, it proved that he was right. The company can develop so fast, which is inseparable from Lehman's precise market vision.

In this era, Hollywood movies have a variety of marketing methods. It is also common to put movie trailers on the Super Bowl on a large scale. However, it is usually a large-scale production that invests hundreds of millions of dollars to spend such a heroic money. what.

After all, after the announcement, there was a wave of concentrated publicity, and no one could stop ten or twenty million.

Black also thinks it is too wasteful, not that the Super Bowl is not effective.

Since 1978, after the NFL League introduced the live performance mechanism of top singers during the halftime show, the commercial value of the Super Bowl has skyrocketed, which can be called a typical case of marketing momentum.

In 1993, Michael Jackson's performance in the Super Bowl halftime show directly attracted more than 130 million viewers. No one has surpassed it so far. Such huge traffic has also led to the rising price of Super Bowl ads.

From 650,000 in 30 seconds to 3.7 million in 30 seconds today, it is a sky-high price for advertising spaces.

If you throw this money to a few major TV networks, you can basically contract for more than half a month of continuous prime time trailer promotion, instead of such a hammer sale, 50 seconds will pass.

Therefore, it is not wrong to say that the Super Bowl is the American Spring Festival Gala.

This kind of grand event with the highest ratings has basically stabilized at around 100 million viewers, and no other program has surpassed it, and there is even no sign of it.

But expensive has its advantages. For Blue Butterfly Pictures, if you don't show off your strength, how can you make a good start in Hollywood where the market is so competitive?

Publicity is as important as publicity, and even the former is more unstable than the latter.

Before the resources land, no one can predict whether the best results will be achieved after the promotion.

So even if Lehman has always been confident in the quality of "The Fog" and felt that it will be recognized by the audience, there are still some concerns about whether it can achieve good box office results.

Otherwise, he will not pull on Lionsgate as a guarantee. As for the Super Bowl, the time is right and the schedule is right. Of course, he will not let go of this excellent publicity opportunity as a second guarantee.

With more than 100 million viewers, such a platform can bring huge topicality to "The Mist". In comparison, it doesn't matter if a little resource is wasted.

Having decided this matter, Lehman remembered another thing, "Blake, how is the special effects work done in the digital field?"

"Still modeling and rendering, but it's coming soon, they said, it will take up to three weeks to complete it. However, I seem to hear that they have encountered a little difficulty?"

"What's the difficulty?"

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