Hollywood legendary director

Willick is a very ordinary office worker, who can be said to be a movie lover at first, and will go to the cinema almost once or twice a month.

But the preliminary reason is that he spends time watching movies to entertain himself, and he rejects not cool enough and plays esoteric works.

In other words, he prefers the popcorn works criticized by film critics more than meaningful.

Unfortunately, his girlfriend has different tastes and likes to watch a French director named Lyman Last, so he has to accept the pressure.

But no way, girlfriends are more important than movies.

...

After the 37th Super Bowl night, in addition to enthusiastic discussions about the performance of the New England Patriots who won the championship, or the performance of the midfield show, singers or dancers, they were also sought after. A preview of "The Mist" that appeared on the live broadcast.

The number of viewers of this Super Bowl is not as high as in previous years, but it also has an audience of 120 million. In addition, the editing trailer gives a lot of suspense. Just like the title, the fog can not see the whole picture, attracting many viewers. Sight.

According to word of mouth, in only one day, most of the fans knew that Lehmann's new work was about to be released.

At this time, the Super Bowl deserved to dare to charge such a high advertising fee. The platform had an amazing influence. Of course, the studio knew the role of the Super Bowl.

But the point is that the spring schedule is really not worth the effort to fight for. Too much distribution expenditure is itself a big screening risk.

After all, the publicity effect is very good, if the quality is not up to the standard, the possibility of being sprayed is too great.

This is a problem caused by excessive marketing itself, such as a certain castle.

However, Blue Butterfly Pictures is still very confident in the works, and the theaters have almost unanimously seen the market prospects.

The next day, Blue Butterfly Pictures threw in another $5 million to contact the media and online to create momentum, and the discussion heated up.

The main creators of the crew went to major talk shows and TV stations to promote variety shows; posters and hard-broadcasting were all over the crowds, shopping malls, office buildings, movie theaters... everywhere.

The consequence of this is that nearly 60% of the propaganda channels are occupied by "The Mist".

Even after it was released for several days, the popularity of "Rival of the People", which had a good box office, was suppressed by "The Mist."

Such a big move, spending money is like running water.

In the past week, publicity expenditures exceeded 30 million.

The first step for the issuing company is critical. Lehman decided to make a heavy move a long time ago, otherwise he would spend money little by little. Although it lasted for a long time, how could there be such an effect.

However, the cost of publicity is higher than that of production, which is very common for the film industry.

Of course, the accounts are not calculated in this way. After all, behind many film companies are large media groups, which make better use of resources and spend much less.

For example, if the release of "The Mist" is handed over to the Big Six, not only will they not need to spend so much money to achieve the same popularity effect, but also make a lot of money from it.

After all, there are six major parent companies behind the advertising companies or newspaper publications on the market. Anyway, newspapers in the United States can also be founded by non-governmental capital. The national conditions are different.

But for Blue Butterfly Pictures, these expenses are appropriate. The prices of the major paper media invitation pages of public relations are almost all public. No money, who will give you the page.

Lehman doesn't expect to be able to directly lay down the market for propaganda resources. He just wants to have a relationship and know the way to release low-cost movies.

Otherwise, the release of blockbuster films would have valued publicity and distribution, and the channel costs could not be saved. Wouldn't it be that the risks were multiplied? It would be better to give the members to the Big Six, at least people have such qualifications.

The road has to be taken step by step, this time we can lay a solid foundation and stand firm.

After all, if you have money, you can spend it smoothly.

Not everyone can contact such multimedia to help build momentum.

For a layman, perhaps 30 million spends, and most of it will be swallowed. It's not as good as Blue Butterfly Pictures. At least, we are not unprepared for anything. For the "Mist" matter, we specially cooperated with Lionsgate and used other people. Propaganda network established.

"Fortunately, the momentum came out. Otherwise, it won't work at the expense of the "Mist" market interests, and it will be a headache." In the office of Blue Butterfly Pictures, Lehman was relieved when he saw the market report of the internal investigation.

Liam, who was sitting opposite, smiled and said: "Yes, so much money was spent. If the topic of the Super Bowl was wasted, the start of "The Fog" would be a nightmare level. Not only did the money cost increase the risk of the film, but also Did not achieve the effect."

The reason why the two said this is because the heat dropped rapidly in the week after the Super Bowl. After all, the game has passed, and the discussion will naturally go downhill.

However, this wave of money-burning marketing by Blue Butterfly Pictures has increased the attention of "The Mist" to a higher level, and the hype on the topic of continuing the heat is very smooth.

"Lyman, are you really not going to participate in the promotion of "The Mist"?"

"No." Lehman shook his head and said, "It's also thankless for me to show up. It's unnecessary. It's enough for Cage and Eva to cooperate and build momentum. I'm the director. How can I always participate in events."

Liam did not persuade Lehman, so he gave up.

As far as he is concerned, the behind-the-scenes workers still return to the end of the scenes. There is too much exposure, which is of no benefit to the director.

Lehman doesn't need these, as long as he keeps releasing good works, he will naturally be recognized by fans and audiences.

...

2005, February 11.

The premiere of "Mist" was held at the China Grand Theater.

It overshadowed those works currently on the market in a flash.

The universally released "Rival of the People" was originally very popular. In the original time and space, North America will get more than 170 million local box office. Now it is released for nearly nine days, less than 60 million, and the momentum is not enough. In addition, the audience generally expects " "Mist", the pressure of competition is also much fiercer than in the previous life, and it is destined to be greatly affected by the market.

Warner's "Hell Star" can't even compete with "Rivals of the People", and now it has directly started to reduce the number of screens, which is even more miserable.

The two were fighting back and forth, just as "The Mist" joined the battlefield again. The North American theaters chose to favor "The Mist" and favor resources, which naturally matched the enthusiasm of media follow-up reports.

During the promotion period, Eva Green frequently appeared in front of movie fans as the "Rose of France".

And beauty always attracts attention, not to mention that Eva's reputation is better than that of her previous life. When she was the cover girl of the "Hollywood Reporter" in the latest issue, the sales were even more prosperous, and they were all sold out.

This made Lehman also dumbfounded when he knew the news.

He really didn't expect Eva to be so popular among passersby...

Perhaps it has something to do with her steadfast acting character, or perhaps Eva rarely appears on the cover of a magazine, and the audience has a very strange psychology...