Hollywood legendary director

The two-line propaganda model of "The Mist" has made a lot of momentum, but the money can't help being spent.

Except for some remote northern states, just look at a few large warehouse cities and you will find how dense these resources are.

Basically, the feeling is that if you just go shopping, you will definitely see the news that all kinds of "Mist" are being screened.

Early the next morning, various film reviews and entertainment newspapers were also released.

Lehman often subscribes to these larger circulation newspapers. At the beginning of the premiere, the comments in the newspapers must have been multi-polarized.

After reading the entertainment section of more than a dozen newspapers and magazines, he found that most of them were positively praised, accounting for 80%, not too much praise but also recommended for 10%, and the rest was unceremonious criticism.

Later, he turned on the computer again and saw that there were already more than 1,300 ratings on IMDB, which was temporarily stable at 7.8 points. Lehman estimated based on his past experience. It is a very good rating for works of the same type, even this score As the number of movie viewers rises, it drops slightly, and it is also relatively high.

On Rotten Tomatoes, the first day evaluation of "Mist" is also fresh, with an index of 87%.

Therefore, it is almost certain that the reputation of the premiere of "The Mist" is maintained very well.

Since the reputation is good and the quality of the film has been recognized by most of the audience, Lehman has put aside his worry.

After breakfast, Lehman drove to Firefly Pictures.

A group of high-level executives gathered together, and in the smoke, Lehman, Blake, Garcia, Joseph, Ryan, and the CEO of Blue Butterfly Pictures Liam and several distribution executives waited nervously in the conference room.

Even though the conference room is large and the windows are open for ventilation, everyone is still a little anxious before seeing the real results.

Then I can't help but say something, chatting affirms the reputation of the movie.

On the side, seven or eight employees of the issuing department and the marketing department are making calls outside and recording the box office data of each state, and then summarize them.

Half an hour later, consistent with the statistics of the theaters, yesterday's "Mist" North American box office was finally released.

An employee handed the data to Lehman, and everyone came together.

Liam was most sensitive to this kind of data, and said happily: "Ha, 5.12 million US dollars, is a good start."

There were only two screenings last night, and the performance of the data report also made everyone relieved and relieved.

The company continued to cheer, and the exhaustion of all employees was wiped out.

Liam added: "Today Friday, based on the analysis of box office results, there will be 7 screenings, with a score of at least 17 million, and it will be able to collect about 55 million in three days on the weekend. For thriller and horror themes, the data is very impressive. ."

Joseph interjected with a smile: "This is a bit conservative. The audience base on weekends is the largest. It is normal that the daily box office is three to four percent larger than the weekday. I think it is not a problem at all that the weekly box office exceeds 60 million."

Seeing these guys getting too excited, Lehman couldn't help but pour cold water, "Now the box office of "Rival of the People" should be out, right? How about the attendance performance?"

For the entire February schedule, only "Rivals of the People" and only Will Smith's market appeal have the ability to fight "The Mist".

Therefore, the performance of "The Mist" depends not only on itself, but also on competitors.

If after the premiere of "The Mist", "The Enemy of the People" is greatly affected, and the box office begins to decline, can it further prove that "The Mist" can stabilize its schedule.

If people not only do not fall, but also rise, it means that "The Mist" is not a big threat, and the results will be the same.

After all, the box office is so big, if you eat more, it is equivalent to giving up a little bit of other works.

"Don't worry, I'm already on Nielsen's side to get the first-hand data, just wait." Liam was cautious and arranged everything.

...

In the luxurious villa, a red sports car pulled out of the garage.

Will Smith is in the driving seat, next to his agent James Lasseter.

In the car, James opened his mouth and said: "Will, if your box office returns are still gorgeous, the next movie will be very helpful for you to win the 1+1 contract."

The 1+1 contract refers to a base salary of 10 million plus 10% of the North American box office, and it is also the most common condition for a type of superstar to participate in the show.

In other words, this step is already the ceiling level of actors' salary.

However, Will Smith is not a person who is easily overwhelmed. His success largely comes from his emotional intelligence.

There are few black people who know the general stars like him. Generally speaking, when black people become rich and get rich, their brains are always abnormal, and they are always accompanied by all kinds of bad things, and their own management is extremely poor.

At this moment, he listened to the agent's words and said with some worry: "I don't know if I can get a high salary, but the results of "The Enemy of the People" may not be particularly ideal."

"Are you talking about "The Mist"?" James Saiwhite was more confident than him, and smiled: "Even if it has an impact, the box office can't fall by more than 20%. The daily harvest can be more than 9 million, plus the previous accumulation. That’s enough. Perhaps we should ask Universal Pictures to hold a celebration banquet to raise the momentum. Recently, the popularity of reports about you has dropped significantly."

"Celebration party? Let's talk about it. Do you know what the box office of "The Mist" is at night?" Will asked.

"I just came here, I haven't collected information yet."

...

James and Will Smith chatted without a word, most of the time they were secretly flattering in a very flattering tone.

After all, a cash cow like Will Smith, who acts as his agent, is a millionaire with a lot of money, can he please?

Furthermore, in Hollywood, agents have almost no binding force on customers, and they can be changed at any time, let alone the fact that the agent suppresses the artist, and directly hides things-unless the status of the two is too different, but there is status Brokers are almost all senior partners of major brokerage companies, and they have been separated from very low-end economic business, such as Johnson. He used Lehman's influence to draw in many contacts and resources in the circle. It is not a single economic commission, and it will not spend too much energy on it.

But James Sywhite is not. He was selected temporarily after Will Smith fired the last agent.It's been less than three months to get along.

The two drove to Universal Pictures. Will Smith led James into an office and saw Deloni, the executive of the distribution department, immediately smiled politely.

After some small talk, James smiled and asked: "How is the movie box office?"

Deloni frowned and shook his head: "The situation is a bit bad."

This sentence immediately extinguished the enthusiasm of the two people, "What happened then?"

Deloni said: "Only 7.78 million US dollars were harvested yesterday, and the downward trend continues."

James was taken aback, "Isn't it wrong the day before yesterday? And also increased the number of screens, but the box office dropped some."

"It's almost been two weeks since the screening, and the decline is normal, but "The Mist" is too threatening to us. If the data is not good, the theater has requested that three hundred screens be removed, and one less screening is scheduled. "

"Can't you delay and see the situation again?" James said anxiously.

"The screening of "The Mist" has a higher attendance rate and more profit. What else can I choose, but I am planning to discuss with the chairman of the delay for a few days and procrastinate this week." Deloni comforted: " However, the overseas screenings of films are doing well, and the global total has exceeded 100 million, and it has already recovered."

The box office alone can pay for the movie, and it might be very happy to switch to another second-rate actor, but for Will, there is not much good mood.

Six or seven years ago, he was able to double his investment and earn, and now the Hollywood movie market is still rising, it is not challenging to break the box office of 100 million, or even a step backward.

"So, what about the screening of "The Mist"?" Will is still reasonable, knowing how to see his opponent.

Droni said helplessly: "The investigators have just reported on the theater situation. The attendance rates of the selected theaters are not less than 70%, and we are less than 40%. Perhaps today's screening results are at least three times ours. There is no comparison, they only have an uptrend."

"Ugh……"

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