Hollywood legendary director

On July 20, the first weekend box office of "Dead Silence" was officially released.

Although the market is restricted by the subject matter and the critics’ false and high-minded look down on such “vulgar” works, there has been a wave of criticisms, but after Blue Butterfly Pictures’ good public relations guidance, the film’s audience reputation has not received much Influence, most fans who like horror themes praise the film.

Therefore, the movie screened 15.72 million on Saturday, and 16.46 million on Sunday, and the total accumulated in the first week was more than 52 million US dollars.

For this data, some people are happy and some are worried.

Those who are happy are naturally the winners, such as Firefly Pictures, Blue Butterfly Pictures, and Wen Ziren. After all, the good results in the first weekend will definitely lay the foundation for the box office market on the next weekday, as long as there is no word of mouth. In the accident of the crash, the follow-up North America's 100 million breakthrough is basically a certainty-it hasn't gone away.

The worried party is naturally competitors in the same period.

Everyone knows that the more aggressive it is, the harder it is to resist.

Even Mubao Films is already cherishing its own "Exorcism" and is worried that the movie will be so cold.

The fact is true. After "Dead Silence" was launched, the box office market of "Exorcism", which had begun to slowly decline, fell by 30 to 40%. Although the first wave of screening dividends has been eaten, Film return plus profit is not a problem.

But who doesn't want to earn more box office?

But after experiencing a sharp drop in the box office curve, the theaters will never help more. Instead, it has further reduced the screening scale of "Exorcism", from more than 1,700 in its peak period to now only left More than 650, and it is estimated that it will be reduced.

Well, if you reduce the basics, you can announce the downgrade of North America.

Sure enough, movies are like gambling, no one knows what will happen next.

Originally, Mubao Films was not optimistic about "Exorcism" at all. The reason why it was released was only to meet its own business needs. But who knew that "Exorcism" unexpectedly rose, caught the audience market, and sold in the first week.

Watching the movie rushing to the box office mark of more than 70 million US dollars, when Mubao paid close attention to the resources, he hadn't made enough money. Firefly Pictures took part and the movie wilted again.

This is really...

Mubao Pictures didn't know what to say, but accidents happened every year in this kind of movie, so many first-line masterpieces could fail, let alone fail to meet expectations.

In any case, it is better than not recovering the cost. Thinking about it this way, Mubao Pictures is still comforting.

By the next week, "Dead Silence" normally began to go downhill.

On weekdays, due to the reduction of the mass base, Monday only won 8.83 million, a drop of nearly half. On the rest days like Saturday and Sunday, the box office rose rapidly with the increase in the fan base, basically getting more than 11 million. US dollars.

After seven days of the following week, "Dead Silence" once again accumulated a total of 45.56 million U.S. dollars, and successfully won two consecutive North American weekly box office champions. The second place was changed from "Exorcism" to "Zombie Bride", with a weekly box office of 28.65 million.

In other words, the box office trend of this animated film is quite stable, the style is weird, and it is about an adult's poignant love story.

If you put aside the limitation of production content, "Zombie Bride" is not so much filmed for children as it is filmed for adults. It is not as willing to take care of children as Pixar and Disney are, and increase their youth.

In fact, looking at the entire animation, I only feel that the characters in it are all tragedies caused by the trapped era.

For example, the animation background comes from the true Eastern European religious history. At that time, radical anti-Semitic people would kill the brides who could inherit the lineage when the Jews got married. Many brides died wearing wedding gowns because of this.

And the film can have such a stable box office, and even now it has been screened for two weeks and has accumulated 42.75 million. It is still a non-younger animation. The biggest heroes are the two directors, Tim Burton and Mike Johnson.

In fact, the former should be the production, but Tim Bolton is the person who determines the style of the whole painting, and the content production is executed by Mike.

Of course, director Tim did not forget his partners, Johnny Depp and his wife Helena.

These two are both voice-overs and starring actors, and the soundtrack is very interesting, so after the release of "Zombie Bride", whether it is facing "Exorcism" or "Dead Silence", they will defend a market by themselves. Anyone who competes will earn themselves. The money to make.

Moreover, the slightly more prominent advantage of animated films over live-action films is that they can be shown longer. It is estimated that "Dead Silence" will be drawn, and "Zombie Bride" can continue to stabilize the animation market. Therefore, some evaluation agencies have already determined this film. The animation world can exceed 110 million.

In addition to the long production cycle of animated films, the investment in publicity is generally small, and it is easy to make good profits. This is why Warner also has its own animation studio.

And this one is actually an animation project that Warner and Tim Bolton collaborated with. The production cost is 40 million US dollars, which is a small profit.

Inside the mansion study.

Lehman looked at the email sent by Liam, which said the box office data report of "Dead Silence" and the subsequent market trends analyzed.

According to the current media reputation of "Dead Silence" and the audience evaluation, Blue Butterfly Pictures was not blindly optimistic. Instead, starting from the third week, after a meeting and discussion, it decided to abandon the continued investment of the next propaganda fund.

After all, the subject of horror is a niche market. Once the enthusiasm of audience fans passes, the downward trend is quite fast.

Only now, we can see signs of this kind, even if the decline in the next week exceeds 40%, the third week will continue to decline.

Although the starting point was good, it only slightly delayed the show's decline.

This is the problem of the film itself, and it does not mean that it is not possible to announce it, and reducing funding is actually realizing an increase in the final profit.

With nearly 40 million U.S. dollars in production and announcements, as long as the film exceeds 100 million in North America, the cost can be recovered. The remaining overseas markets and offline operations are the biggest sources of profit.

This data is relative to the average data of blockbuster movies, and the box office performance of "Dead Silence" is absolutely qualified or even outstanding.

In short, "Dead Silence" is better than Lehman's expected results.

What he originally thought was that the film can make money if it can wipe out the expenditure in the overseas market.

But according to the trend of the film, the money can be withdrawn from the bank in North America, and the rest of the parties can share the cake, which can be eaten refreshed.

With Liam and Joseph staring at this aspect, there will be no problems.

After thinking about it, Lehman suddenly remembered something, and called Wen Ziren, "...Are you free tomorrow? Come over to Firefly if you have time."

"It's not a big deal."

"..."

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