Hollywood legendary director

"The Prada brand promised to pay a sponsorship fee of 10 million yuan and cooperate with the filming of the film and provide clothing. However, they mentioned a condition that all the main characters in the film should wear Prada and prohibit other brands from entering."

""Vogue" magazine is willing to take advantage of the real-life shooting of the office building. The only requirement is a close-up promotion of at least 3 seconds."

"Also, Ray-Ban sunglasses offer a price of 1 million US dollars, buy out the image and implant advertising..."

For the sponsorship negotiations of the film project, Joseph brought the marketing department to discuss, and with the past achievements of Firefly Pictures, there is no longer a lack of favor from the brand side.

Of these, only Prada may be the happiest.

How attractive is a movie that uses luxury clothing of the same name as actors’ costumes?

It seems that you don’t need to think too much about this. Anyway, with Prada's annual publicity expenses for brand image public relations, it is undoubtedly very willing to monopolize the main apparel sponsorship with only 10 million.

And this is also the largest sponsorship fee for the entire project.

What is slightly surprising is that when the marketing department found Anna Wintour, the strong woman in the fashion circle implied by the novel, the other party was also willing to cooperate.

Perhaps, it’s because you can’t understand that someone "eats the inside and out and makes privacy for profit." For this reason, the current "vogue" magazine has specially added an entry agreement, that is, the relevant work content must not be disclosed after leaving the job.

It is self-evident who it is aimed at.

Therefore, when Firefly Pictures made it clear that it would change the character's image and not adopt the novel character, Anna Wintour certainly intended to wash herself away.

Of course, it is an indisputable fact that works of urban workplace type are more likely to be favored by sponsors.

And if these sponsorship terms are all finalized, it also means that Firefly Pictures has recovered an investment budget of more than 13 million before the film has started—the jewelry is sponsored by Dior, and it is an old partner.

In this era, Hollywood movies are similar to the methods that everyone is playing, and it is nothing.

After all, some projects with a higher investment, and projects that rely on sponsorship to return the capital will not never appear.

Lehman reviewed his opinions one by one after the quotations of the advertisements, then closed the folder and handed it to Joseph, "Okay, let's finalize the contract with them on these terms."

Joseph nodded, stood up and asked, "That's good. By the way, what do you think about the director?"

"David Frankel?"

This is the name passed to Lehman after screening.

"Well, he filmed a TV series "Sex and the City" in 1998. It was HBO's most successful series that year. Whether it is narrative style or aesthetic tendency, it contains elements of fashion culture." Joseph obviously inquired about this. The director gave a detailed introduction: "He also participated in "Brothers" and served as a screenwriter for several other projects. The only thing that worries him is the film he has directed, whether it is his debut "Rhapsody in Love" or the latter two. "Dear Diary" was filmed again this year, and the box office was not good, but his qualifications must be fine."

Lehman thought for a while, and said, "In this way, the director of David Frankel really fits the film’s shooting style and is a good candidate... Okay, I will refer to him. Talk to him about creative ideas, if there is no problem, then we will decide him."

"Boss, there's one more thing." Joseph asked again: "There are two important female roles in terms of actors. Or you can check it out. After two rounds of auditions, the relevant information has arrived."

"Any questions?"

"As for the boss of Mirada, we like Meryl Streep, but after receiving the invitation, she wants to talk about the script with you."

"Well, I will make time to meet."

Meryl is like that. After she won the Oscar for "The Cramers", she no longer concealed her insistence on the selection of the film. Therefore, she would not easily agree to play.

After solving some of the problems in the project preparation process, Lehman returned to the office, and after a while, he waited for David Frankel.

The director, who is in his 40s and wears black-rimmed glasses, has some urgency in his heart.

After all, for a director who is only getting better on set, he doesn't want to rely on movies to prove himself all the time, not on TV shows.

Therefore, after he succeeded in a TV series, he went to test the water movie, then went back to the TV circle on the street, and then found a way to get out of the circle...

Then, he waited for the invitation of the "Prada" project.

To be honest, he is very happy to accept it.

At least, this project has a larger budget than his past few works.

And the amount of budget means shooting space-better set, better behind-the-scenes team, better co-actors.

This is all he needs.

As a courtesy, Lehman handed David the final version of the script, and waited quietly for the other person to finish reading it.

Of course, the script of "Prada" is not complicated, and the characters are very clear. The other party only took about twenty minutes to understand the direction of the whole plot.

David knew it was time to act.

This is actually an interview. He needs to try his best to show his adaptation to the project and his own advantages.

"Mr. Luster, this film is a novel work that focuses on female characters. For me to say it, as long as I firmly grasp the fertile soil of the workplace, and pair it with a dazzling fashion coat, it will show new The unique charm of women in the workplace of the era is enough to grab the attention of audience fans, not to mention the addition of various luxury brands, which adds a lot."

"What else?" Lehman was unmoved, in other words, this is what the script has already shown. What Lehman wants to know is his deeper understanding.

"Similar to the "Sex and the City" I filmed, there is no need for fancy narrative methods, no elaborate conflicts of confrontation, it is the workplace life of universal significance-constantly sacrificing yourself, sacrificing competitors, Most people sacrificed by their bosses are making a compromise between work and survival. The two protagonists of the movie ultimately chose not to compromise. This is what distinguishes this movie from life. Life is just life, but the movie will Need a bright spot."

"What about you now, are you willing to compromise?" Lyman laughed.

He thought the man in front of him was very interesting.

David Frankel said seriously: "I make movies and live my life, so I have always been compromising."

"I think you will be the director of this project. The salary is 3 million plus 3% of the North American box office. How about?"

"Of course. Mr. Luster, thank you very much for entrusting such a project to me. I promise you will not disappoint your trust."

Seeing David's unbearable joy in front of him, Lyman also smiled.