Hollywood legendary director

In the theaters and Warner's consistent resource tilt for "Water Monster in the Lake", the weekend quickly passed.

Monday, November 14.

In the office of the president of Blue Butterfly Pictures.

After sitting in the boss chair, Liam sighed again thinking about the changes in the past two years.

Who would have thought that the North American distribution foundation he has spent years and hard working to lay down will one day not keep up with the studio's business needs.

Of course, if it is the original Lisman Films, it may be enough.

At first, he only wanted to help the big boss to seize power, and not to become a contender. Then, the film production department that is just starting out must not be able to shoot movies that are in demand.

However, with Firefly Pictures, the situation is completely different.

Everything seems to be reversed.

In terms of production, it could be divided into three, six, and nine. But in release, Blue Butterfly Pictures barely reached six, and nine was even harder to think about.

As a result, Liam can only watch his own business, his own profits, his own bonuses and the right to speak fall into the pockets of outsiders.

Don't live up to it.

Liam thought this more than once.

But when it comes to publicity, I really don't have this strength. You can't beat the swollen face to fill the fat man, bite the bullet, and still get no good results, and waste the market potential of the film.

"Water Monster in the Lake".

Although Liam has not seen the movie market data for the first weekend, judging from the feedback of the past two days, he has no doubt that this movie will become the most profitable project of Firefly Pictures this year.

After all, on Saturday, another 33.28 million was taken, and the box office maintained a normal upward trend, smoothly continuing the strong performance of the first day's release.

Moreover, generally speaking, using big data to speak, the box office curve of new films in the Hollywood movie market is that Saturday is higher than Friday and higher than Sunday, because the first day and midnight are all hardcore fans and supporters. Six rest days, ushered in a full-scale explosion of passersby and hard-core fans. On Sunday, it will drop slightly, but it is still higher than Friday.

But if this is not the case, it is either a dark horse or a rush.

The box office data of the first weekend can fall too much, which is a nightmare for any studio, and this nightmare is still happening in the market.

However, "Water Monster in the Lake", which has exploded into a movie-watching boom, is obviously not a loser.

Just two days after the release, North America has accumulated US$68.75 million. The movie itself is not a movie project that has many fans, such as Harry Potter and Spider-Man. It is estimated that it is not a "traffic" problem, nor There will be big ups and downs, and the box office in the first two weeks is higher than the box office in the following month.

Liam was very jealous of Warner’s distribution and promotion capabilities. After flipping through a few pending documents, Liam still wanted to know the specific situation of "The Water Monster in the Lake", even if the movie was not related to Blue Butterfly Pictures. Big.

Not long after, the already organized video market form was placed on Liam's desk.

After just a few cursory glances, Liam became unwilling again.

Closed on Sunday: 32.67 million.

101.42 million in the first weekend.

Breaking billions in three days, a sign of blockbuster blockbuster sales.

Don't live up to it.

Liam came up with this idea for some reason. Although he had never thought that the North American distribution network he created would be lucky enough to promote a blockbuster project with great market potential, he just wanted to introduce movies from other regions and make a little money.

But, there is no harm without comparison.

It’s so uncomfortable if someone releases a film that is worthy of your hard work for several years and may not make much profit.

According to the 10% fixed box office rake negotiated between Firefly and Warner, and the promotion costs are shared equally, Warner can get back more than 6 million in these three days (not the total box office, but the distribution and production after deducting the theater. ).

Well, comparing expenditures, Warner certainly did not pay back, but according to this trend, is it difficult to pay back?

Let alone the offline and copyright surroundings, it is simple to make a profit of over 25 million at the box office and overseas markets.

This is a win-win situation. Warner invests resources reasonably and reaps sufficient profits. Firefly does not have such market distribution capabilities. With the help of Warner to release its box office potential, it also reaps sufficient profits.

As for what is lost and what is earned, they all get what they need. Who makes the Big Six monopolize the largest publicity market and the share of film scheduling? Behind them is never a studio.

For example, all major television networks and regional television stations in the United States have six shadows. Even if you take money, you may not be able to buy gold for advertising.

As for themselves, that is the internal price.

This is also the 10% fixed box office rake that Warner feels at ease, and 10% is not much. It can be said that because the Firefly projects are very profitable, it is part of the win. They are the highest, and they draw those small producers. The factory always shouted at the 30, 35 share plan, basically not giving those small studios a profit margin at the box office. If they want to make money, they go offline.

Domineering?

Merchants sell goods very well, so the platform will give in. If the platform is too powerful, the merchants will give in. In this way, e-commerce and sales are similar. In the final analysis, it depends on whether you have enough chips to play at the poker table.

At the same time, in the Warner Bros. Pictures Building in Burbank, a group of executives were also discussing the excellent results of "Water Monster in the Lake" in the conference room.

Among them, an executive of the distribution department waved the box office report in his hand and reported with some delight: "The attendance rate has been maintained at about 80%, and the audience has a good reputation. It is expected that the film will not fall too much next week, and it is generally maintained. This is the overall trend of hot sales. In this regard, it is necessary to publicize the results as soon as possible, and once again become popular to attract fans who are still watching."

People from the propaganda department then stood up and said, “We have continued to invest 8 million US dollars, and newspapers and magazines have also reserved entertainment front pages, and they can start the second round of propaganda at any time.”

"Well, keep this kind of resource investment, but wait another week, we need to promote our own project "Harry Potter and the Goblet of Fire" in advance, remember to stagger the distribution."

After the meeting, Barry Meyer once again picked up the box office report of the North American market and scanned it line by line.

First place: "Water Monster in the Lake", 101.42 million;

Second place: "Chicken Story", 32 million;

Third place: "Game of the Brave 2", 16.75 million.

......

Animated movies can have a unique place in the movie market. No matter how popular the live-action movie is, the box office of the runner-up "Chicken Story" dropped only 20% from the previous week, and 32 million is almost 4 to 10 With the total score, it is no wonder that Disney is so proud that it will still fulfill its set goal to earn 90 million before the release of "Harry Potter 4" and under the pressure of "The Monster in the Lake".

In fact, Disney did not exaggerate expectations. As of this weekend, the total North American box office of "Chicken Story" has exceeded 80 million. With the current momentum, 90 million is really a small goal.

At the end of the report, it is also the summary of the marketing department.

Judging from the overall market situation, "Chicken Story" is the second best-selling film produced by Disney in the history of Disney, second only to "The Lion King". It distinguishes the audience too prominently, leading to the box office in the first half of November. The total amount dropped compared to last year, and the total amount dropped by 10%, and the number of moviegoers dropped by 8%. When the second half of "Water Monster in the Lake" was released, a large number of animated movies were quickly removed. Of the audience pulled back to the theater, so instead of not falling in the end, the total market has also increased by 3% compared to the same period last year.

In fact, Warner internally understood that with more entertainment methods for the people now, compared with the 1990s, although the number of theaters and the number of productions are increasing, the market is growing year by year, but the increase is not high at all.

And the number of movie viewers is not much higher than that in the 1990s, but the competition is more intense.

In the past, it was normal for a blockbuster movie to be shown for two to three months, but now the number of theaters shrinks after more than one month.

In other words, people used to have a single form of entertainment and preferred to go to the cinema to watch movies, but now, emerging forces such as games, television, and self-media have seriously distracted the audience.

Not watching movies is not the most commonly chosen means of spiritual satisfaction.

In other words, the pressure of film production is even greater.