Hollywood legendary director

Monday, November 21.

At eight o'clock in the morning, the Warner meeting room was full again.

Everyone knows very well that the things discussed at the meeting must have something to do with the box office of the first weekend of "Harry Potter and the Goblet of Fire".

Perhaps, from the newspaper can also glimpse the powerful gold-absorbing ability of this series.

Today, "Hollywood Observer" reported: "Young magicians can fascinate the audience with their broomsticks. "Goblet of Fire" was released on the 18th, opened on 3650 screens, and easily won $101.4 million in the box office in three days. Such dazzling results indicate that the popularity of the little wizards in the hearts of movie fans is increasing day by day, and the first three days' income is close to the total North American box office of the previous sequel. If this trend continues, the fourth part is likely to become a series. The highest grossing one.

Such a strong first weekend result is enough to rank third in movie history, second only to "Spider-Man" and "Shrek 2", but it is worth mentioning that there is only a difference between third and fourth. At 30,000, the victory is weak.

Now, both of them appear in the November schedule. I have to say that this has had a great impact on the movies of the same schedule.

......

The popularity of Goblet of Fire can be expected.

This time, the film was released globally. Except for the Big Six who have the ability to liaise with overseas distributors around the world for unified time and copy management, most film companies will have to wait until the next week before contacting overseas markets.

However, the benefits of doing so are obvious.

In addition to the hot sales in North America, 5,300 screens in 19 countries around the world also ruthlessly swept away 80 million US dollars, with a total of 18145 million in the first weekend.

In the UK where Harry Potter originated, he directly won 24.6 million, breaking the local box office record for the first weekend of film history.

After the meeting, everyone was enthusiastic about discussion.

In any case, the hot sale of their own projects is very happy.

However, a certain number mixed in the voice of the people instantly reduced this enthusiasm.

"The next weekend of "Water Monster in the Lake" has 55.24 million?"

55.24 million?

Open the North American box office statistics for the next week.

The second place was Lehman's movie "Water Monster in the Lake", which had a total of 96.57 million in the following week and 55.24 million in box office the following weekend.

A little bit of mental calculation will find that compared to the first weekend, the market for this movie has fallen by less than 40%.

Although Warner has long known the film's screening potential, under the impact of the premiere of "Goblet of Fire", the fact that it did not slip quickly is a problem in itself.

Maybe this movie is stronger than expected?

Later, the marketing executives stepped up to answer their doubts.

"In terms of the audience's viewing choices in the research, "Goblet of Fire" and past series of works are mainly young people, 13 to 25 years old accounted for 52% of the audience distribution in the age group, while the audience of "Water Monster in the Lake" Most of the age group is 25 to 33 years old, so although it is affected to a certain extent, the momentum of the screening will not collapse."

Moreover, Warner's propaganda resource tilt for "Water Monster in the Lake" has been reduced by more than half. Limited by the release agreement, they have not done so. The same is true. It will be noticeable to see the results of the next weekend with more than 50 million.

In this regard, Warner is upright, making it clear that he wants to hold "Goblet of Fire" while slightly ignoring "Water Monster in the Lake".

Although Warner can get movie revenue for both projects, one needs to be shared, while the other can be eaten up. There is no need to say how to choose.

Who would have thought, because the influence of "Water Monster in the Lake" has risen, even regular operations can maintain a good box office trend.

This is what Warner did not expect.

Liam was very angry. The first week of "Water Monster in the Lake" was able to squeeze into the top five film masters in North American film history. Everyone knows that the potential is unlimited, but he was treated so discriminatory in Warner.When it comes to reducing publicity investment, it will be reduced immediately.

Warner's play has to be said to be disgusting. Liam personally went over and wanted an explanation, but what he got was just a perfunctory excuse.

Taking into account that the Big Six have their own film scheduling plans, non-professional members will be treated unfairly. At this point, the Big Six are all in the same category.

After all, it is Firefly's dependence on distribution channels, and the top projects are still in the hands of others.

Even if you don't cooperate with Warner, what about Paramount?Is Paramount generous?

Still, there will be traitors in the Big Six who betray their own interests and concentrate on supporting others.

Once the schedule conflicts, the outsiders are basically sacrificed.

For this reason, the studio that went to the court has no idea, let alone anyone.

However, the theater chain is not the same. The "Water Monster in the Lake" has still increased to more than 3000 screens and a certain share of the film. It is because the film scores are good enough, and the theaters are for their own interests. In the North American film market, "Goblet of Fire" alone can't eat it.

The movie market in November is 1.5 billion, which movie can get 1.5 billion in North America?

Liam's lungs are going to explode, but anyway, Warner just killed the content clause in the contract and didn't deliberately treat or suppress it. What can be done?

He ran to Firefly Pictures and saw Lehman who was looking through the progress report of the "Prada" shooting plan. He was unwilling to say: "Boss, Warner said that if you turn your face, there is no way?"

"The solution is to enrich the network propaganda department as soon as possible. The main battlefield for propaganda in the future will only be the Internet."

In a word, you need to harden yourself.

Is it reliable to always rely on outsiders?

Not to mention Warner’s refusal, Lehman would not agree if Blue Butterfly Pictures did not invest resources in its own projects.

If there is no conflict in the screening, give it if you give it. Hello, me, hello, everyone, win-win is king.

But now the two projects are crowded together and are very threatening. It is not clear at a glance which loss will be greater.

Liam obviously also knew this truth, but when he knew that Gui knew, he really became the one who was sacrificed. It was impossible to say that he had no idea.Who can be so generous.

Liam was silent for a moment, his mind was running fast, and then he said: "Internet propaganda began as early as last year, but it has not become the main force, mainly because personal computers have not become the trend, and many movie fans are still used to collecting from paper media or TV channels. Movie screening information."

"I didn't say that we completely abandon the paper media client, but we need to make a trade-off. The big-selling newspapers and magazines have formed a fixed group behind it. In this regard, it is completely impossible to compete with the six major front pages. Then, we need to open it from the Internet. Exit. This is the general trend, you can't go against it, you can only follow it."

"In the short term, I will follow up those film communities, establish public relations, and find a set of linkage propaganda networks suitable for Blue Butterfly Pictures." Liam suggested.

Lehman nodded appreciatively, "That's it. In the future, everyone's main battlefield will be on the Internet. There is no fixed interest group formed here. There must be a lot to do."

When Liam left, Lehman raised his wrist and looked at his watch. It was 11 o'clock in the morning.

at the same time.

With the start of the new working week, the hit data of "Water Monster in the Lake" and "Goblet of Fire" also spread rapidly in Hollywood.

Compared with "Goblet of Fire", it is still traceable, but it is slightly higher than the expected movie box office. The next weekend results of "Water Monster in the Lake" surprised too many people.

From this point of view, the movie is indeed going to the 300 million mark in North America, but I don’t know how it will end up.

Can you break the box office record of "Star Wars 3".

Of course, the latter reasoning is a bit too optimistic.

In this regard, Lehman has no hope.

Even he was mentally prepared to give up his position to Goblet of Fire after being the top of the box office for a week.

After all, this series has accumulated too many fans and fans, and it is difficult to get a ticket in advance.

Teenagers can't resist the charm of the wizarding world, so they can wait all night, just for the movie ticket.

This kind of momentum is too common for the "Harry Potter" series.

Warner has become accustomed to it, just as George Lucas himself didn't know that "Star Wars" would be so popular and could become the childhood belief of a generation.

And such a good result in Goblet of Fire.

It's nothing more than the fourth sequel that is better than the previous three, and is more acceptable to the audience, nothing more.