Hollywood legendary director

In December last year, Lehman worked hard to connect the major studios. In the beginning, Lionsgate was undoubtedly the most sincere and ambitious. Youdao is the enemy and the enemy is the friend. Now Lionsgate and Firefly are also rivals to each other. , But the pressure on the Sixth National Congress is too great, it can be regarded as a basis for mutual cooperation.

After that, Mubao agreed, and his thoughts were basically the same.

Therefore, today's test film is still very lively.

In the lobby, senior executives from various studios gathered in twos and threes, chatting loudly, or whispering.

Lehman accompanied Lionsgate's CEO Jon Fellermae at the forefront and asked with interest: "How is it?"

"It's difficult." Although Jon Fellermei didn't want to discourage Firefly's enthusiasm, he was still not optimistic about the joint release.

Of course, it's not that joint distribution is impossible, and it cannot be done. In fact, finding alliances is what the studios are doing.

But most of them are difficult to last.

why?

Because of the natural nature of studios, there is competition, and it is nothing more than this kind of competitive pressure.

Take Lionsgate and Mubao for example. Good sources are scarce. It's barely enough to develop two or three blockbuster movies a year. It's really a gamble on most projects.

Moreover, the resources for publicizing and distributing are also limited for them. When resources are invested in others, their own projects are bound to be ignored. It is like everyone is now competing for the March schedule. The number of screens and the share of platoons are discussed with the theater chain. Firefly takes it. If there are more, naturally others will take less, which is no different from the Big Six.Although the Big Six do not value popular schedules.

Sometimes in order to reduce costs and ensure profitability, it is not impossible to help distribute other people's films, but what if you have a demand?This short-lived alliance will fall apart in an instant.

If several companies decide on joint distribution, then whose film will be released is also a question-why use resources to pay for the Firefly project?

It's okay for the movie to explode. Everyone will share the fruit together and how much can be earned. If the box office of the movie is not satisfactory by that time, who will bear the responsibility?

This situation will inevitably drag down the joint issuance, but will cause more losses due to too much fanfare.

Of course, Lehman and others have not considered all these concerns.

Because of this, I have a little confidence.

After getting acquainted with those executives, Lehman quickly said to Jon Fellermae: “Any projects worthy of a grand announcement from each family, sit down and take a look. As long as most people agree, then form The Temporary Alliance can be dissolved automatically after the film is drawn. How?"

"How does the provisional alliance count the issuance profit? Is it based on the theater rules, or is the capital pooled based on the proportion of investment?" Jon Fellermei continued to ask.

What needs to be mentioned here is a grand announcement?

Under normal circumstances, relying on various successful studios that can gain a foothold in Hollywood throughout the year is not a special need for joint promotion.

Calculated based on the production of Firefly’s projects, projects like "Chain Saw" can be eaten by themselves. Projects such as "Prada" and "Sparta" with investment costs of 70 to 80 million yuan need to be jointly issued. .

In the same way, if the investment cost of Lionsgate and Mubao is not as big as tens of millions and they really value the market potential, they generally do not need to rely on external forces.

Furthermore, the theater rules are more complicated, involving phased changes in the screen and the number of weeks of screening. For example, for the first week of a movie screening, the distributor and producer will draw 90% of the box office, the theater 10%, and the next week’s release and production 80%. The theater line is 20%, and after a month, it will be basically 50%, 46%, and 73%.

If the production side is strong, it can even directly lower the cinema chain. Many of the popular sequel project cinemas simply cannot get 40% of the box office profit, accounting for about 33%.This is what the big studios have to talk about with confidence in their explosive projects.

Therefore, Lehman thought about it for a moment, and then replied: "Joint venture accounts for the share of profits, so it's good to get together and get away."

Jon Fellermei nodded in approval and said, "Of course it is possible."

Before Lionsgate had not bought any high-investment movies, it was actually not enough. If there is such a joint release, it would be a good supplement for them, and they are immediately satisfied.

After all, there are more and more high-investment and high-return film projects in Hollywood. Who can keep watching them?

If the plan goes well, the risk has actually been reduced and it's okay to try the water.

After Lionsgate’s CEO agreed, Lehman was also very happy. As for part of the profits from the joint issuance, it is not a big deal. Anyway, the Big Six will only draw more ruthlessly. Several companies hold groups and no one can special One head higher, but they can talk on an equal footing.

Regardless of other things, Lionsgate has very strong capital. From the beginning of its establishment, it has continuously acquired small studios, news newspapers and even bought land to build an independent photography base. In terms of dependence, it is the lowest among several companies. Blue Butterfly Pictures is strong.

In fact, Lehman still had an idea in his heart, that is, after Lionsgate has perfected its global distribution channel network, it must be particularly short of good film sources. When the time comes, the Firefly project can establish overseas cooperative relations with them, avoiding the Big Six. The ability to save the film's income and make his own film production status more detached, it can be described as killing two birds with one stone.

However, the time for the implementation of the latter plan is still immature. Lionsgate has just begun to surreptitiously buy people to establish a distribution network. It is far from being independent and can only wait for the situation to change.

After talking for a while, Liam took the copy of the movie and put it in the DVD player to start the trial.

After all, if you want your partners to be tempted, which one is willing to invest resources if you don't put up some hard power?

Jon Fellermei, who was sitting next to him, shrugged and said, "What kind of movie is this?"

Lehman smiled and said: "Workplace works that focus on the female market."

"Oh," Jon raised a bit of interest, "I thought it would be a special effects work like "The Mist."

"Just look at it." Lehman was quite confident.

Of course, his self-confidence is justified.

Because this version of the film made by David is indeed of high quality, it looks quite enjoyable.

Jon Fellermei only saw half of it and knew it was a good movie with great potential.

In particular, the protagonist smoothly transforms his mentality and enjoys the fashion convenience brought by his career. From the "ugly duckling" who is not very good at dressing up to the beautiful and beautiful woman with luxurious clothes, I don't know how attractive it will be to female fans who like to study dressing and matching.

Jon Fellerme was finally moved.

No wonder Lehman is confident that he can harvest the female market.

This movie is pleasing to women from the inside out, especially the plot revolves around workplace battles and fashion and luxury. How about the allure?

He who has been responsible for the project review of Lionsgate all the year round, naturally knows that blockbuster movies need content elements that are worthy of the audience. "Prada" works well, and it will definitely cause a temporary movie-watching boom. It is difficult to think about the box office.

When the movie was over, Jon Fellermae applauded and said with joy: "This project is definitely worth promoting."

"Thank you guys." Lehman was still calm.

He knew that this piece of cake Blue Butterfly couldn't eat it, and if he forced it on the horse, maybe the project that could have been a big hit ended up being mediocre.

"How about, everyone?"

After the trial film is over, it's the turn of the joint release.

In short, it is necessary to make conditions.

Mubao’s distribution executive affirmed: “This movie reminds me of Pretty Lady in Wind and Moon. Once the female theme is successful, there will be a big market to tap, and Anne Hathaway’s sacrifice in this film is great, and it’s worth speculating. Fan, her audience is pretty good, so how about her as the main propaganda?"

This person's vision is pretty good, and there is indeed a limit for chick movies, provided that it can resonate with female audiences.

And there is no doubt that "Prada" has the potential to be bigger.

Lyman looked at Jon Fellermae.He is the one who holds the most capital here, and his level of investment is the biggest standard reference.

"I also think the project is promising. We can focus on promoting this film during this year's Valentine's schedule, and promote the absolute cooperation of Lionsgate above."

When Lionsgate speaks, things are easy to say.

Mubao was immediately willing to negotiate with a well-known cinema chain, and allocated 30% of the number of scheduled screens he received to "Prada", and provided 20% of the promotional funds-not Mubao was stingy, because The bulk of the project should be the firefly of the project provider. How can outsiders get more profits than the owner.Cooperation makes no sense.

On the other side, Lionsgate also has similar conditions, the only thing is that it can be more convenient to invest in publicity channels.

Such as online publicity and hard-broadcasting in newspapers, magazines, TV stations, and even subway stations and passenger stations.

Anyway.If Lionsgate does not use this part of the publicity channel, it is more cost-effective to provide it to allies in exchange for benefits.

Anyway, if they open up the market, not one family can eat it.

Stronger than the Big Six, it still releases many independent studio projects every year. The reason is not that its own production business cannot keep up.

Everyone knows the prospects of the "Prada" project. With such confidence, it is difficult to lose money. Why not operate each other and share profits?Doesn't it make sense.

It is nothing more than calculating the gains and losses of their own interests, but also thinking about how big the joint issuance will have for their own projects, so as to strike a balance from it, which will not affect the development of their own business, and can also exchange excess resources for revenue.

The group of people had been discussing this way for most of the day, at least dozens of calls were made, and they kept accounting.

In the end, the three publishers of Mubao, Blue Butterfly, and Lionsgate jointly negotiated with the theaters to open a total of 3,200 theaters on the first day of "Prada", which is basically enough for the six major distribution scales. The premiere time is determined to be 2. The film will be released on the 14th of Valentine's Day, which is the festive atmosphere to empty the pockets of fans.

However, because the location of the theaters is not particularly good, theater operators have to take 40% of the commission, and the other two issuers will also take a proportion of 20% of North America’s profits. However, the overseas firefly One family exclusive.