Hollywood legendary director

The three publishers worked hard to promote Prada.

In other words, for the temporary common interests and performance, the top executives of the three companies personally led the team to formulate corresponding publicity plans online and offline to create a large-scale pre-screening campaign.

Generally speaking, Hollywood's practice is that the publicity cost will account for half of the production cost. The production cost of "Prada" is 40 million U.S. dollars, and the initial investment is 12 million. I have to say that everyone still takes it seriously.Have confidence to fight this battle well.

The advertising cost of 12 million is very high compared to the middle and low-level commercial productions. At this time, Hollywood's first-line blockbuster-level publicity rarely exceeds 70 million, unlike later generations, which is 100 million.

The intuitive effect of such hand-written publicity is still very obvious. The advertisements of "Prada" quickly appeared in public places with more traffic, as well as the poster boards of theaters and the front page interface of Internet portals.

However, when "Prada" was on the publicity offensive, some resistance quickly appeared.

Paramount thinks that this is a precursor to the breakdown of the relationship, and they pay attention to it after suffering a loss, wanting to teach Firefly a little more lesson.

Of course, Paramount doesn't think this is a fuss. If you don't persecute one or two, it will feel like a bully.

After all, it is reasonable to say that Firefly should obey the rules after warning.

The entrance of the Firefly Pictures Building is very lively today.

A large group of keen media people squatted on the spot, hoping to capture the first-hand exclusive news.

Unfortunately, the company's CEO Joseph, who was hardworking and never late, was blocked by reporters just as he drove over.

Entrance, entry, exit, and exit are all surrounded, and the reporters are also excited about not giving up on interviews.

why?

A new independent studio and two top media groups broke down?There are so many reports to dig in.They are all green Franklin.

The reporters rushed to speak, and the scene was in chaos.No one knew that the revenge came so quickly.

"Does Firefly no longer cooperate with Warner and Paramount?"

"You used to cooperate with each other quite happily. What caused the conflicts to intensify?"

"If there is nothing, the contradiction will never be intensified." Joseph immediately retorted.

The reporters are very excited even if they are forced to speak in the car.

"Is it uneven? Why did the publisher of "Prada" no longer choose a better platform, but instead chose a more troublesome joint promotion?"

"Have you ever thought of continuing to communicate?"

"If Firefly's movie project no longer cooperates with the Big Six, have you ever thought that you will lose a large part of your overseas interests. Is it worth it?"

Helpless, Joseph emphasized again: "It was just a momentary misunderstanding. Firefly's film and television projects have always been a hit, and there will never be a shortage of partners."

During the tumult, relevant news has already been reported by the media.

There is speculation that a certain studio wants to buy Firefly deliberately suppressing it; some say that when Firefly performance is good, it has to make an inch, and the customer is bullying, so the cooperation is broken; there are also saying that the development of Firefly is too easy to attract people's eyes.

In short, how the media attracts attention and how come, so many passersby can't tell which is right and wrong, and eat melons at ease.

However, movie fans just listen to what the studio does. Most people don’t care about off-site topics at all. They are still wondering if there is a good movie to watch in the theater.

After all, it is obviously more interesting to discuss movies or celebrities.

For those in the industry, it is very sensible.

Obviously, that is the unfair distribution of benefits. They don't want to see too many similar things.

It can be said that the second-tier and lower-tier studios generally have sympathy for the fireflies.

Anyway, if the film company becomes bigger, it will inevitably have to go.

Either bow down, or be acquired, or honest producers do not participate in the distribution.Everyone is used to it.

......

Twentieth Century Fox Headquarters.

The assistant chairman walked into Murdoch’s office to report the relevant news, “Boss, Paramount, let us cooperate with the media to suppress Firefly and related movies.”

Rupert Murdoch has the most newspaper resources. If he is willing to take action on this matter, the wind will be almost irreversible, but when he heard these words, he laughed and said: "This Lehman is really a talent. But. Let's forget about the slander, and we haven't had any contact with him. Why waste resources and energy."

"Would you like to contact him now? Firefly has a stalemate with Warner and Paramount, and its film and television projects are an opportunity to start."

"No." Rupert Murdoch shook his head and said, "If you don't want to suffer, what if you have one more Fox? When he suffers, he will naturally think of a way, and we don't need to do it specially. Moreover, they are all interested. Suppress, there is no need for Fox to face it. Besides, if you cooperate with Firefly, you still have to deal with filming. Are we willing to sacrifice our own interests all the time?"

"Then we look at it like this?"

"Well, wait. It will be resolved soon."

......

Although the Sixth National Congress of the People's Republic of China will always agree to the outside world, the internal contradictions are actually very bad.

While Warner and Paramount had a tacit understanding of spending resources and spending money on disgusting fireflies, the remaining MGM, Fox, Columbia, and Universal were happy to watch the two parties fight each other easily, and even have the idea of ​​picking up leaks. , Prepare a hoe to dig the corner.

Of course, business is business.

Warner and Paramount have never done anything to the end, and have never publicly stated the so-called breakdown of the relationship. Perhaps they still think that the matter is over and then take a step back and regain the "friendship."

However, the development of the situation is really unexpected.

After the Valentine's Day "Prada" was finalized in mid-February, works of the same period included MGM's comedy mystery film "Pink Panther", Disney's animal plot theme "Minus Octave", and Universal's parent-child cartoon "Curious George ", and the third part of the new line's thriller horror theme "Reaper is coming" and Warner's low-cost drama "Firewall".

No matter how you look at it, "Prada" is the biggest family.

But in terms of media public opinion, Feng Xiang deliberately belittled "Prada".

The focal point of the joint propaganda was Anne Hathaway, and the black material about her appeared one after another.

No one will believe it.

In other words, if a movie star is suddenly exposed to a lot of black material, there must be a master behind the scenes.

why?

As the so-called opening picture, the content depends entirely on editing.

It’s impossible to eat this bowl of rice in front of the stage without black material. The worst years when Tom Cruise was hacked, happened to be because of the conflict between the "Mission Impossible Series" and Paramount, publicly stated The launch of the sequel is delayed indefinitely.

Sometimes it's easy to get a rhythm.

Everyone said she was bad, but what she did in the subconscious was wrong.

Hard acting is called a show. If you don't play a big name, you will be called too bitch. Even if she lives in this world, she is always hypocritical.

Could anyone really live so tired?

It's just a deliberate interpretation.

In the entertainment industry, as long as you want to be black, there is nothing that can't be black.

Compared to most actors with character problems, Anne Hathaway is already the best in it, at least there is no big problem to blame.Is it true that just one sentence of pretending can sum up everything about others?

You know, during the years when Annie was scolded by Bai Lianhua the most ruthlessly, it happened that when she starred in "Les Miserables" competing for the Oscar, her draft was overwhelmed by a milk girl who was a crazy seller, and she was backhanded by the role. Questions succeed with rhythm.

Therefore, the tearing force between the actresses is simply better than Gongdouju. It is recommended to learn about the upper history of the big cousin and why the media always compare Annie, the absolute first-line actress at the time, to set off the so-called "Straightforward" character.

——If you are really frank, there is a different kind of face to face.

Of course, the media at this time hadn't caught Annie's deliberately defending her image and talking about things. They were all hype about love history, or a certain star jumped out to say some so-called true comments.

This kind of routine, until later generations like to play.

It's just that a few ways of fighting will hurt the pond fish.

Obviously, they are all rushing to suppress the heat of "Prada", but the most popular is Annie, who plays the heroine. She is not unlucky.All right.