Hollywood legendary director

On the first day of "Firewall", there were 1,206 theaters, "Curious George" had 1,748, and the third sequel to "Reaper is coming" is quite promising. There are 2,303 theaters arranged, but they are no better than the three combined "Prada" released."Prada" has 3,050 theaters open on the first day, which is truly the first high-ranking film on Valentine's Day.

When the sun was shining wanton the next day, Lyman also learned from Liam the results of the movie at midnight.

4.78 million.

After rushing to Firefly Pictures, Jon Fellermei also called to congratulate him with joy.

""Prada" received a comprehensive media review of 8.1 points, and the film's reputation has been preserved."

"Well, continue to choose to build momentum and seize Anne Hathaway’s feminist standpoint to promote another wave, which can attract more female audiences to the theater. Moreover, the competition at this time is not fierce. "Prada" can Seize the most market share and achieve consecutive championships."

After passing the anger with each other, Lehman was also in a good mood and took the newspaper and magazine prepared by the assistant to read it carefully.

These media reports, except for those who don't say good things about Warner or Paramount, most of them are quite pertinent, and even those who have received the red envelope money will be praised.

——It has maintained the reputation of media critics.

"Chicago Morning Post" praised in a column: "The whole film of "Prada" focuses on three female characters, and creates different independent female images from them. It is hard to imagine that such a workplace theme, shooting Out of such a social understanding."

"The film is full of wisdom and stance."-"Boston Globe"

"Gorgeous clothes and excellent use of fashion elements make this workplace drama more attractive."-"Hollywood Chronicle"

"In particular, I want to compliment the heroine Anne Hathaway. She changed her past beautiful role image, but was willing to sacrifice her ugliness. I have to say that such an actress deserves everyone to look forward to the future."

......

Lehman browsed these media reviews, praised or criticized, but he didn't pay much attention to it.

At this time, only real-time box office results and internal reputation of the audience need special attention and guidance.

Moreover, Anne Hathaway’s feminist design is actually very suggestive compared to the film, and this is the next most important marketing direction.

As long as this level of people is set to be hot, the previous news of Black Annie can be easily turned over.

——Hollywood, it is also time to know exactly what prospects the female market has.

Continuing to discuss some details according to the announcement, Lyman and Liam also started to be busy.

After a slight adjustment to the distribution strategy, Annie's image also attracted more and more people's attention.

The so-called feminist style has actually become a big market at this time. After Annie got in, it quickly became the focus of media debate.

Therefore, the word-of-mouth from the midnight show began to be released on February 14 "Prada", and its screening was unsurprisingly overwhelming a lot of new movies. After all, these films did not meet "Prada". , And there was no splash of screening.

Therefore, when the score of 17.62 million US dollars on the first day of the film came out, for Warner and Paramount, the mood suddenly became very unhappy-17.62 million US dollars compared to the number of screens of 3050 companies, not very high, even for Some masterpieces are quite unsatisfactory.However, the pre-cost of "Prada" was less than 43 million, and the first day of 17.62 million was already a very good box office harvest.

In particular, "Prada" is not a high-cost masterpiece. Although the marketing efforts are large, it is only in terms of cost. Such results are enough to show that the film's screening potential in North America is not a problem—after all, nearly 17 million on the first day. , It’s not a rest day like Saturday and Sunday, North America’s 200 million break is already a very conservative estimate.

And, of course, the daily box office champion was easily won by "Prada".

Thinking deeper, the February schedule is really not a hot spot, and the audience base is limited. Looking at it this way, the box office results of "Prada" are still quite impressive, especially compared to the second to tenth place combined. 40 million, the performance of "Prada" is even more outstanding.

If the box office on the first day is not enough to reflect the popularity of "Prada", on Saturday and Sunday, the two consecutive days of rising, it once again recorded 19.87 million and 21.65 million in the box office. It was screened for 6 days, and the total amount in the first week was 89.82 million. Ranked (February 13 to February 20) this week's North American weekly box office leaderboard.

Moreover, few other films that were screened next to "Prada", almost no one accounted for half of the box office performance. Doesn't it mean that the film has enough screening potential?

By the next week, the film successfully broke through the first box office threshold: North America broke 100 million.

On Monday, February 21, the film once again harvested 10.53 million. Of course, such a decline is normal and benign.

And because of the huge influence of "Prada" in the female fan community, the theater attendance rate in the next week is still fairly good, and the number of viewers who choose to watch it multiple times is still not low.

......

Outside a theater on Burbank Pedestrian Mall, Lyman and Jon Fellermare stood aside, watching with great interest the crowds of spectators coming in and out.

After watching it for a while, Jon Fellermei said enviously: "The reputation of passers-by in the film has been maintained, and the attendance rate of the next week is also decent, and the final result can never be bad."

Lehman sighed and said, "Unfortunately it is the off-season, otherwise there will be more people watching the movie."

"Summer vacation files are not something that small studios like us can win. Now we can still get more than 3,000 theaters. In the summer vacation files, you have to jump happily if you can reach 1,000." Jon Fellermei drove joke.

In fact, it is not a joke, even a bit sad.

But the status quo in Hollywood is indeed the case. Non-top media groups are competing in markets that others don't look up to.

After all, if Warner really pays attention to the Valentine's Day schedule, and will not release any movies like "Firewall" that are very small and have no screening potential, they can compete with better projects.

They don't do this because they don't pay attention to it.

After all, in their minds, projects that are slightly better will not be pushed into theaters at random times.

However, despite saying this, Lehman was quite satisfied.

Even if the total box office of the movie does not reach the height of the previous life, the profit will definitely be more than that of the six major distributions.

In addition, although February is the off-season, the largest number of theater resources can be tilted. If films accumulated at this level can still have a good audience reputation, if you really say that the box office is harvested, it may not necessarily be low.

After all, no matter how good the summer vacation and Christmas are, it will have great competition pressure.

As it is now, it has been shown until the second week, and there is no rival that can pose a threat to "Prada", even in the third week.

It can be said that it is easy to win consecutive championships, and the accumulated market benefits are also extremely good.

"When the movie's attendance rate is less than 30%, the promotion will stop." Jon Fellermei said again.

"Follow the rules," Lehman said nonchalantly: "There is definitely no reason to invest any more money if the attendance rate is low. The three of us are jointly propagating and we should maximize the benefits."

This is actually a means of joint announcement to protect the market.

If something goes wrong with the movie and the market collapses suddenly, you must stop the loss in time. Otherwise, you know that you will not make much money if you continue to buy it. Who will follow you all the time?

After all, everything is a struggle for interests.

If the Big Six are not overbearing, how can independent studios stand on their own; if joint publicity cannot make money, who will work together.

Lionsgate is willing to sacrifice its own projects and also consider the overall situation and push Prada. Is it really because they are a group of philanthropists?

It's not because "Prada" is too profitable, and the daily harvest is more than a thousand, which is much higher than the poor millions of my own project, how can I not be dedicated.

And once "Prada" can't maintain this profit margin-after two or three weeks, the project's potential will consume more than half, it will naturally need to consider promoting its own projects.Because at that time, the profit margin was similar, there was no need to share.

Jon Fellermei came over, which is about to disband the joint action.

After all, everyone gathers together to make money in a group. When it is not possible to make a lot of money, it must be according to what was said at the beginning, so as to gather and disperse, and wait for the next opportunity to cooperate again.

Lehman also understood very much in his heart.