Hollywood legendary director

"BreakingBad" is a slang term from the southern part of the United States, which means a person walks on a narrow path instead of walking on the right path.

And "BreakingBad" is the name of the script that Black is holding.

The title of the translated film after shooting should be called "Breaking Bad".

In terms of the setting of the story, it is about a middle-aged man who kept himself safe for the first half of his life and worked diligently to teach students in the position of a chemistry teacher. However, after a faint, he was diagnosed with lung cancer, facing high medical expenses and soon The countdown to life in this world, fearing that I can no longer take care of the family after death, how should my wife and son with cerebral palsy live in the future?

The man is scared.

After a long time of thinking, he decided to take the risk and use his chemical knowledge to make du products for huge profits...

In fact, there are indeed many such story settings in Hollywood.

In addition, the author of "Breaking Bad" is not that successful, the writing is poor, the protagonist is a villain template, and the age setting is too large, everything makes people unable to afford to invest.

——Who would like an old man?Passersby will not go to fans, right?

Open Lao Bai’s resume-50 years old, teaching in middle school; wife unexpectedly pregnant, no serious job, and a son with cerebral palsy with poliomyelitis; monthly credit card is not enough for salary, and you have to go to the car wash shop after teaching Part-time job to see the face of a vulgar boss who graduated from junior high school, and was ridiculed by the poorly obedient students in the class, even the closest family members prefer to surround the brother-in-law who is an anti-drug policeman, including his cerebral palsy The son also voted for an outsider to worship.

You see, even patients with cerebral palsy know who is better able to achieve success and status in this society, and who will pay attention to a small person.

The protagonist setting that decayed to the point of no more decay, and so decayed that it could no longer be mourned, has long ceased to be popular.

What the audience likes now is that in "Prison Break", Mi Shuai, who is not surprised, very calm, and has a good face, is the venomous but not bad heart and outstanding ability of Greg Howe in "Doctor House" Si, is the heroic Jack in "Lost"...

Who would want to see the story of a middle-aged hapless man?

Without good-looking stars, no hot topics, no political metaphors, no pornographic selling points, where is the audience market?

From the standpoint of a producer, Blake couldn't think of it. In his opinion, instead of shooting such a work, I don't know the prospects, it is better not to shoot-so this script was thrown into the script library.

"Boss, do you really want to shoot such a subject? I think the risk will be great." Black said honestly how he felt after reading the script.At least, the villain that the protagonist takes can't be that old.

After reading a report, Lehman said: "There may be a market, just tell this story seriously."-He can't tell Black that this seemingly silly work will really explode The superb reputation has become a clear stream in the TV drama industry, and it is also one of the few high-rated American dramas that have not been unfinished.

This matter, there is no need to say, before the result is verified, there are a few more people who believe.

Blake seriously recalled the plot of the story again, and still didn't figure out where the selling point was, but the big boss all said that he was going to shoot, and he tactfully persuaded him to stop questioning.

What if you really don't have enough market vision?

With Lehman, Black has broken many narrow views, just as he felt that "New York Tour" was also very risky, and the result was not a big box office.

"If you want to take a serious shot, what is the investment budget?" Black asked again.

According to the project prospects, the investment quota can be determined to know how and where to spend the approximate funds. This is the instinctive reaction of a filmmaker like Blake. In Firefly, the only thing is not good. As a filmmaker, there is nothing right. The right of project bidding or not.

——It is a pity that the power of life and death with a single word on the project is the prestige and glory that the producer is most obsessed with.

Black doesn't understand the specific scheduling and shooting, but is still very sensitive to the various expenditures of the project, and can directly calculate the direction of future expenditures according to the requirements.

Although he believes that this kind of ability, as long as he has been a producer for a period of time, and often comes into contact with shooting, he can learn something.

"Actors don't need to be well-known. Anyway, there is no need for a flower vase in the show. Just rely on the story, and you can't take the lead." Lehman replied.

"Then the cost is very small. I didn't find any big scenes in the script, nor did I need to switch frequently." Blake said again: "If the investment is very small, should I quote those brands?"

"I even think I can shoot the first season without spending a penny." Black laughed.

Lehman shook his head.

"Sponsorship is okay, but the show actually doesn't have much publicity, so don't make false reports. It is best to cooperate with this kind of thing, it is best to be consensual, and don't easily destroy the relationship that is not deep."

Since the success of "Prada", in addition to the box office, it has also gained the favor of a lot of high-end brands.

He can also be regarded as seeing the pride of the sponsors-after "Prada", several luxury goods are willing to directly invest tens of millions in partnership to make a movie of the same type, and the box office does not account for it, and it belongs to Firefly.

A joke, we spend hundreds of millions on public relations images every year to deepen our brand's influence, what do you think-a lot of luxury goods that are not bad for money like this.

You should know that the media industry is playing spiritual services, and luxury goods have the same effect-otherwise, how did the mining of diamonds and a few pieces of cloth sell for sky-high prices?

Isn't it that it can meet the spiritual needs of people-and the spiritual world of the rich can be the same as the poor?Those luxury goods that are considered to be worthless may not be expensive enough for others, not up to the grade, and not enough to set off their value.

Everyone has his own way of living, there is no need to belittle oneself, and a person's life is always limited.

Movies can be regarded as the art that confuses the audience the most. Of course, this does not mean that someone imitates crime after watching a crime movie. After watching a romance movie, they really yearn for love. When watching a comedy, they really don’t. It will be painful. This just means that the advertising effect of the movie is very powerful, and it is an objective law.

For example, the "Godfather" trilogy almost made the cigar business grow explosively-I read an article, but some forgot that the sales of cigars in the past were actually very low. Later, when "The Godfather" came out, it made "powerful" Of all men smoked cigars.” This concept was accepted by the audience, and this industry broke out. Even if the cigarette tastes not bad, it is cheaper and more convenient, and it retains sufficient market share.

If this example is not profound enough, the screening of "Prada" has increased Prada's spring clothing by 227% compared to previous years. The sales of all the clothes that Andy wears in the film have exploded, and even some classic models are due to No longer in production, the pricing has been doubled, and it is not easy to buy.

Judging from the data collected by Rodriguez Perlman, the reason why Prada is so grateful to Firefly, he later gave the crew a red envelope of 5 million US dollars, and Anne Hathaway’s annual high image agency fees. Willingly, it is the real money that is directly fed back to the book, plus the implicit blessing of the brand.

In the past, the current example cannot explain anything. In the future, "Transformers" will directly double the sales of the Bumblebee Chevrolet model, which should also illustrate the great influence of a good film and television drama on the advertising field.

In fact, in terms of sponsorship and brand placement, Apple is the most successful in terms of film.

Starting from January 9, 2007, as long as their products are needed for film and television dramas, follow a staff of the propaganda department, and they will most likely be able to use their product phones for free, or even give a fee-this is also Why do more than 90% of the film and television dramas, after 2007, can see the characters call, and they are holding apples.

What is pervasive propaganda, from film and television dramas, from web pages, from hard and wide...

As far as your eyes can be, your life will be surrounded by a high probability. This is what Apple is doing.

Playing sponsorship for this purpose is really amazing.

Although Lyman also wanted to recoup the investment cost before making a movie like "Tomb Raider", it is also true that "Breaking Bad" is not suitable for sponsorship from some brands.

——You can’t expect Lao Bai to look like a poor man at the beginning of the game. He wears luxury goods and famous watches. That is unrealistic. To put it in a more detailed way, he doesn’t conform to the personality, he can play, and is a film and television drama. The lowest error.