Hollywood legendary director

In the first half of the third week of May 2006, North American theaters can be regarded as the world of "The Da Vinci Code".

Even with a box office gain of $77 million in the first week, with mixed reputation and religious attacks, it still can't stop the hot sales of this suspense blockbuster.

Entering the second week, the single-day harvest is still no less than 12 million, and the decline is very stable.

The main force "Poseidon" who served as the second wave of offensive in the summer was not so lucky. After the opening of more than 15 million, it quickly sank and the market was weak.It can’t be said that this film is bad, it can only be said that the box office is not satisfactory, and it accidentally hit the “Da Vinci Code” before it took off.

In contrast, Colombia finally fought a beautiful battle of salted fish turning over. After all, in recent years, except for "Spider-Man", there is nothing that can be achieved in the blockbuster. This can be considered a good laugh.

In addition, after "Outside the Fence" entered the next week, it still received more than 23 million in three days. This animated film of DreamWorks has a good reputation. It has a direct wave of raids on the audience market of teenagers, although it is still suppressed. , But the prospects are promising.

After all, animation movies don’t always have freaks like "Shrek" and "Finding Nemo", and they are more or less worse than blockbuster movies, and the audience base is still different.

It’s also worth mentioning that Bruce Willis, an old-fashioned action star who is on the verge of anger, once one of the highest paid action stars and a top seller, he hasn’t scored for several years, but he has been messing up projects. At the beginning of the spring this year, he also lost a piece of "16 Blocks", and this little raccoon, dubbed by him, is also an animated film. Even if it sells well, it still doesn't help his career much.

Well, the newcomer is better than the old one, this is not good.

It is also in this situation that "Old Nowhere" is listed on North American and French theaters...

Cannes, Lehmann's bedroom.

Under the soft lighting, Lehman opened the script of "Untouchable" and continued to modify or make some sub-shot script comments, but obviously his mind was not fully devoted to this, and he would look at the watch from time to time.

Next to him, Eva was flipping through a book in her pajamas.

She has recently taken a break again. After the filming of "Casino Royale", she didn't have any good appointments, or actresses who were paid too high were usually worried by the studios, even if the fans have a strong appeal, but they are not worth it. Worth is still a question that needs to be considered.

The cost is too high and the risk rises, which is inevitable.

When the time came to around one o'clock in the morning, the phone finally rang.

Lyman took it, and Liam's relaxed smile came in his ear.

"Boss, the first day of screenings of "Old Nowhere" just sent by Nelson, the average attendance rate of the film is as high as 90%. Unfortunately, the number of theaters we can get is still a bit less, otherwise according to this situation, the total amount will definitely be able to Taller."

"Continue to guide the publicity, and always attract interested audiences to the theater. Moreover, this is also the scope of the summer vacation after all. Although it is not the core period, the competition is always more intense. We cannot grab the theater share from the six major hands. To maintain such a scale is victory."

"I will always pay attention to the public opinion of the film on the market. I have made a table of the specific data and sent it to your mailbox..."

When Liam finished speaking, Lyman hung up.

Open the computer mailbox, use the pulley to turn to the back, and see the first day box office results of "Old Nowhere".

"Out of the box office?"

Eva came over and asked.

"Well, 24.78 million. No. 1 box office in a single day."

"Ha, not bad." Eva said happily.

However, "The Da Vinci Code" also gained 13.42 million; "Outside the Fence" scored 10.36 million; even "Poseidon" scored 5.22 million...

Therefore, "Old Nowhere" did not crush these first-screened works.

After all, more than a week ago, the first day score of "The Da Vinci Code" was more than 27 million, which was even higher than the first day score of "Old Nowhere".

But think about it in a good direction.

There are so many screens in "The Da Vinci Code". The number of "Old Nowhere" is only about 2,000, and the box office of the single library is as high as over 12,000. The "Da Vinci Code" obviously does not have such a high box office and attendance rate.

Of course, it's still not very good.

But in terms of movies of the same subject, it is also the most popular trend class.

After looking through the entire report in detail, Lehman knew where the problem was.

The appeal of "Old Nowhere" to women is too low, and it does not get the support of mainstream female fans.

Just look at the audience distribution and age group.

The combined contribution of all female fans accounted for less than 30% of the film’s box office, but it was really low.

You know, "Prada" relies on the contribution of more than 60% of female fans, and the total box office is very high.

These days, movies that can please female audiences are not bad at the box office.

Looking at the age distribution of moviegoers, the proportion of viewers under the age of 25 is only 34%. This shows that the seduction of "Old Nowhere" is not strong enough for teenagers.

However, Lehman can actually understand.

Speaking of, the other difference between "Old Nowhere" and "Bad Guy" is that the violent catharsis is too direct and explicit, in other words, it is slightly bloody. There are many scenes in it that face killing and death directly. The film classification is also It is R-level, and audiences under the age of 17 need to be accompanied by an adult to enter the viewing. Naturally, there is a restriction threshold.

Then naturally, the support of young audiences for the film will be less.

Of course, if you are a little bit euphemistic about these shots when shooting, or don't render too deliberately, the film may have less bloody smell and reduce the discomfort of watching the movie, but doing so will undoubtedly delete the soul of the movie.

Even if "Old Nowhere" can't enter the theater market in many regions and is not good for overseas distribution, Lehman will insist on it.

Violence is definitely the best carrier for this movie.

In the days that followed, "Old Nowhere" continued to reap the box office in theaters.

23.18 million was credited again the next day.

In France, because of the support of EMI, Gaumont, and Europa, the cinema resources that the film can get are definitely higher than in North America.

The spread of such a large-scale handwriting naturally did not disappoint several studios.

On the first day of 29.35 million euros, with a box office gain of 30.15 million euros this day, it directly rushed to the top box office and firmly occupied it.

After all, the film has the momentum of the Cannes Film Festival.

Lehman himself has a large base of movie fans in France, as well as publicity caused by word of mouth and praise.

This is playing at home, coupled with the support of the local theater, "Old Nowhere" became the most watched film in France at the end of May, it is really not a problem.

And this kind of market performance at least guarantees that "Old Nowhere" will not lose money. As for how much it can make, it is estimated that not too much, because there are too many works that have won word of mouth but lost the market, and they are not popular enough. Consistent defect.

So, until May 27th, the Cannes Film Festival is coming to an end.

In the current list of shortlisted films, less than 8 have the highest awards, which are "Wind Blowing Wheat Wave", "Return", "Old Nowhere", "Tongtian Tower", "Glory Years", "Red Road", "Flandre", "Climate".

As for the others, there is a high probability that you will accompany you. After all, the schedule is similar to the weather vane of the Cannes Film Festival, and these eight films are the best in terms of reputation and scheduling.

Even the focus of media discussion is almost on these works. Other works can get very little attention, unless they are upset.

Although "Old Nowhere" secretly said that it would no longer give such an honor to Palme d'Or, it still received the nomination.

In addition, nominated for the Jury Award, Best Actor, Best Director and Golden Camera, and Best Screenplay.

Among these awards, the outside world generally believes that Palme d’Or is the most likely. After all, "Old Nowhere" has the highest public appeal, and it is hard to get a ticket for screening.

——Such a long history of literary and artistic rendering and universal pride in the birthplace of movies. A similar mentality to look down on business exists in most film practitioners. Therefore, "Old Nowhere" is not very prominent in North America, but in France High momentum is a concrete manifestation of this cultural difference.