Hollywood legendary director

Warner's actions were quick, and Lehmann learned about it from Nolan the next day.

Going to the company, Lehman called Joseph to the office.

"Warner wants to establish a "Batman" project." Lyman said when they met.

"Oh? Maybe they are in a hurry." Joseph is also always paying attention to the dynamics on the market. "In the new week, less than 8 million is credited in a single day. "Superman Returns" will definitely not turn around and has declared a failure."

Also, a large production of 350 million yuan, which stretched in less than 7 days after the screening, is there any market prospect.

"But what else would Warner mean by doing this?" Lehman thought.

"I want to know too. Haha." Joseph joked: "Maybe the DC adaptation missed the Superman market from the very beginning, Warner can't accept it."

The speaker had no intention of the listener’s heart, and Lehman’s heart moved: Yes, Superman is one of the two big mountains in DC. How could Warner give up, even if it was such a serious loss-later generations, can’t wait to take Batman vs. Superman’s gimmick and consume The Batman reputation that Nolan has accumulated to guide the audience is not also to erect Superman?After all, Batman was already on the rise, but Superman was still quite miserable...

Lehman continued to ask: "So, are there any internal market reports from Warner? What are their recent actions?"

"This matter is estimated to have to be specifically investigated. However, when the "Superman Returns" premiered some time ago, I heard that Fox secretly let go of the crew black material. After all, the confirmed director of "X-Men 3" Brian Singer was there. Warner was poached the night before the script was completed. Warner can't do this authentically." Joseph indicated that he could contact Fox. Right now, Firefly's overseas business is Fox's agent, and the relationship is in the honeymoon period.

"Is there anything else?" Lehman missed a lot of things because he went to Nice to film "Untouchable". If Joseph didn't mention it, Lehman didn't know the filming of "Superman Returns" was so tortuous.

This also means that Warner really attaches great importance to Superman, even digging the corner of the opponent so simply, clearly offensive.

Lehman pondered for a while, and felt that he had underestimated Warner's importance to Superman. After thinking about it for a while, he said: "Let Liam go to Fox and inquire about Warner's recent actions. Also, did they not give up on "Superman Returns"? "

Although Joseph didn't know why, he answered and asked. About 2 hours later, Liam called. Warner really did not give up "Superman Returns". Whether it was propaganda or public opinion, they were deliberately trying to Rong” direction guide.

What new Superman Braden-Ross is the actor closest to the image of Superman in comics; What is the "18 years of sharpening a sword", the new version of Superman is like a comic rebirth, and even more deliberately not reporting the production cost, always taking fan comments to tell the matter— —The superman in the eyes of fans is of course the most perfect, but passersby have no sense.

You know, the age of Superman's popularity has long passed-this is not the 70s and 80s, the new generation of audiences who have grown up do not have the so-called superhuman feelings.

Of course, maybe Warner wants to create such a superhuman feeling again, otherwise it won't have to give up after the project fails, and continue to invest resources in publicity and guidance.

After knowing this, Lehman let go of his heart-as long as Warner is not seeking cooperation with malice, then there is nothing to worry about. Moreover, Superman is a big pit, falling a big somersault is just the beginning... .

Subsequently, Lyman told Joseph that he would neglect the invitation sent by Warner for the next period of time and deliberately refrain from contact.

Knowing the future layout of Warner, Lehman decided not to even think about it, so he decided to squeeze the benefits.

Batman's investment matters cannot be separated from Firefly, unless it is delayed until the contract time limit expires, it can be ignored, but if Warner is willing to wait until 2009 to start shooting "Batman", it will delay the market reputation that has been built up, and Lehman will recognize it. .

Moreover, the most important thing is that "Superman Returns" is giving Warner a terrible headache. At this time, being tougher will surely have miraculous effects.

After not responding for so long, I thought Firefly was very generous.

To get a foothold in Hollywood, you must at least brighten your knives and methods. Fireflies are not that easy to target.

Lehman thought to himself, no wonder it is said that the accumulation of capital is always accompanied by blood. Since Warner does not want to give up Superman and insists on hitting the wall, then use these market losses to spread the firefly's upward path and cut Warner more sharply.

Moreover, the failure of the TV network plan makes Warner even more unable to withstand the failure of the DC adaptation plan. In the era of big IP, Warner dare to stand still?

Perhaps this year will be the year when Warner, the giant, begins to weaken.

Before that, Warner’s share of movies was always at the forefront. After that, there were more studios that could challenge its position-Disney’s road to the rise was the decline of other studios. .

Perhaps every studio has such an experience. The once huge MGM suddenly entered a period of pain, the passing years were not smooth, and it slowly collapsed...

......

If Lyman can learn more about Superman's past, perhaps he will understand Warner's dedication to this role.

Turn time to the 1930s and 1940s, the era when DC Comics was created.

At that time, comics have always been a niche product, even among young people, very few people would like it. They couldn't make it to the stage at all. Even in the traditional and conservative concept of creation, comics were rejected as literary works.

However, it is undeniable that this special two-dimensional subculture will usher in its own spring because of its market space and popularity.

By 1968, when DC was overwhelming the comic sales market, it was also in this year that they happily announced that the average single volume of the "Superman" series was as high as 700,000 copies, with a total of over 20 million, which easily killed all the characters, except for the same door Batman.But Superman is still number one.

The most exaggerated thing is that Superman has become a symbol of that generation, and children and teenagers have slowly grown up and become the mainstream of society.

In later generations, the "DC orthodoxy" that many American comic fans always emphasized was the product of those years, because it was true that DC at that time was quite invincible and lonely.

While witnessing the influence of the two-dimensional subculture in the younger generation, Time Warner acquired DC at its peak in 1969 and firmly controlled it.

The following year, Warner successively adapted DC superheroes with great success.

The well-known Superman and Batman have become classic screen characters. Even in the slightly closed international relations, Superman wearing underwear is still popular all over the world. Related animations, movies, posters, and photos have once become superheroes. synonym.

In other words, Superman is the top traffic representative and the pioneer in this subculture trend.

Even when Marvel went bankrupt for the second time and wanted DC to take over, it was rejected because it was unnecessary and affected the development of its own business.

Furthermore, Marvel?What company is that?

The huge success has given Warner infinite confidence and continuous profits. It is also because of the holding of DC, Warner has opened a road of rapid expansion. With the money earned, it has continuously made up for the shortcomings of full text media. For example, it enters the TV field and overseas. Layout the industry, and spend huge sums of money to upgrade their own studio.

Until now, Warner Studios is still the shooting choice of more than 70% of studios on the market.

But it is also because Superman is so famous that in the past thirty years, he has been put on the big screen countless times, and the image of the related tights and red underwear is even more deeply rooted in the hearts of the people, making the audience feel aesthetic fatigue on the immutable Superman image. .

How to change?No change, the audience doesn't like to watch it.

This is undoubtedly a problem of the century with no answer, and it has been torturing Warner.

Ever since, after a long time in the snow, the re-emergence of Superman still did not cause the audience to have any chemical reactions. Although fans liked it, this obviously could not be accepted by Warner.

A vicious circle may be very simple to summarize.

In the eyes of outsiders like Lehman, Warner is unavoidable in Superman. He doesn't know how to mine gold, but who can understand how much fame and fortune the previous Superman brought to Warner, and who has not had good memories?

Of course, Superman can't give up. This is the opinion of many people in Warner, because it is the son of DC...