Hollywood legendary director

When talking about copyright development, you have to talk about image authorization.

Rodriguez often dealt with Mattel and got a lot of sales data from them.

Talking to Lehman, he said with a little emotion: "In this area, our company is still in its infancy, but weak and weak have its advantages, that is, there is huge room for growth and quick results. However, the company has plans to develop animation Project?"

Rodriguez continued: "Animation projects are the best carrier for image authorization. If there is really a movie that can be loved by younger audiences, the basic profit will be several times the box office. Boss, the one released in May You know "Outside the Fence"."

"Yeah."-you continue.

"The North American box office is 155 million. If you remove the theater, production team and expenditures and distribution, you can't make much profit. But in the offline market, the authorization of characters such as the little raccoon and the possum can bring at least 200 million to DreamWorks Animation. US dollars. On the first day of the doll’s launch, Mattel’s sales channels sold more than 20,000 related image products. And the single cost was compressed to one or two US dollars, but the price was not less than dozens of US dollars, let alone pull Ornaments such as rings and keychains and image patterns on clothes are easily accepted by potential buyers. This is really..."

With such huge profits, the firefly has not yet had a good intervention method.

To be honest, although live-action movies are also very profitable by selling DVDs, animation makes children's money faster and easier.

After all, the money parents spend on their children is always impulsive consumption, and the surroundings happen to need such irrationality.

The deeper he understands the market, the more Rodriguez regrets that this piece of cake cannot be eaten by his company.

A hit animation, like "Toy Story" or something, can last for ten or twenty years. The benefits and the costs are not too exaggerated.

This is the charm of animation.

In this regard, Lehman is also very sorry.

However, he really didn't know how to make animation, and asked him to do this. It is estimated that it is the kind that throws money in and can't hear it.

For unfamiliar areas, Lehman always keeps a distance.

After all, the word animation is simple to say, but from the beginning to the end, you need to know how many professionals, how many inspirations, there is no mature team, only a few people are recruited, and there is no environment for creation.

Moreover, Lehman does not know any talents in the animation field, which is even more embarrassing.

But listening to Rodríguez say that, is there any good solution?

Lehman asked, "Is Supervisor Perlman a familiar hand in this area? In fact, the company, including myself, is very happy to start the animation production business, but there has been no suitable manager to take charge. As long as there is a team , The funds and the required resources can be met. I can guarantee that."

After speaking, just look at him.

"amount--"

Rodriguez quite agrees with the business involved in the animation field, but he is only a suggestion or a sigh. When it comes to related professionals, he did not pay attention.

In other words, what are the advantages of fireflies?

Increasingly abundant financial resources, fairly good industry resources, and boss support.

What about the disadvantages?

It's hard to start from scratch, and the creative environment is not good. It can't compare with the leading companies such as Blue Sky, DreamWorks Animation and Pixar. These are obviously more attractive and hard to dig.

Compared with the treatment, the fireflies are not necessarily comparable. The only good thing is that they are the backbone, and the ascent space is not blocked-this is quite a temptation.

But the animation department is nothing but a blank sheet of paper. For those who want to enter the management, there is no foundation...

Of course, the boss has a task, and Rodriguez is also responsible for it as much as possible. "In the future, I will pay more attention to the personnel situation of several animation studios to see if there are good choices."

"Okay, let's talk about it again." Lehman knew that Rodriguez was just mentioning it casually, and there was no good solution. He was disappointed in his heart, but he immediately stopped the negative emotions and showed an affinity smile again. , "In fact, there is no rush. This business still requires a lot of thought. If you rush into it, it will also have an impact on the development of the project that is currently on the right track."

"Yes." Rodriguez replied casually, but still remembered the matter in his heart.

First, if the company develops animation projects, it is also extremely beneficial for him. If nothing else, at least a large increase in performance and more weight in the business, then the higher the status in the company;

Secondly, he really wants to further develop the image authorization aspect, and animation is obviously the best stepping stone.

Therefore, Rodriguez sincerely hopes that the company can increase the scope of new business.

The two chatted for a while, then talked about the progress of copyright development this year, and finally Lehman encouraged a few words, and Rodriguez left.

After he left, Lehman was still thinking about animation in his office.

But just based on his previous life's understanding of this aspect, Lehman remembers a few familiar project productions at best, that is, the result, as for the process, it is still difficult for him.

If it's a movie, he might be able to do it well, but animation and real person are two different things, and it is impossible for Lehman to create an entire mature team to take charge of these.

Rather than dreaming, it may be easier to buy directly.

However, none of the animation studios that can get on the stage are embarrassed to mention it.

Such a lot of money is still quite difficult for Firefly to raise, unless it gives up its own well-established production business-but it is also impossible.

Thinking about it, there are still difficulties.

In contrast, those who have gone through to become directors or engaged in the film and television industry will develop animation business at every turn, without thinking about it. It is better than 20th Century Fox, acquiring a ready-made blue sky studio, and preparing for the first 4 years Ministry of Official Cinema Project.

As for Disney, a veteran hand-painted company, for a transformation, how long it was uncomfortable in the middle, and finally had to spend 7.4 billion US dollars to buy Pixar to complement the animation creation.

Does Disney lack animation talent?No shortage.

But hand-painted can't keep up with the times, and the audience has changed. In order to update the business, 7.4 billion was invested.

This happened in January this year, but until now, the two companies have slowly integrated and become stable.

Previously, the cooperation model between the two parties was like this: Pixar production, Disney distribution, box office and expenditure sharing, and distribution profits all belong to Disney.

This model has brought great success to both parties, but in the middle Jobs has been dissatisfied with the profit distribution method. The two parties have ridiculed many times and caused the two companies to end their cooperation briefly.

But the result is that Disney spent a huge sum of money to finalize the acquisition plan... For Disney, the key is not how expensive the deal is, but to redefine its leading position in the animation field.

Animation is the gene that this group is proud of.

In this regard, during the integration process of the two companies, it is still inevitable to enter the throes, so that Pixar's output and quality have declined significantly.

Therefore, expansion when the strength permits will not only improve the overall strength, but also rapidly expand the territory, but inappropriate expansion will obviously bring huge variables to the originally balanced pattern and become indigestible.

Lehman knows very well that those head animation companies are not something Firefly can make up for, at least for now.

For a North American channel, it's not easy to throw in how much money, energy, and time. Animation is obviously not that simple.

It is the best choice to make full use of current resources and advantages and weaken the constraints of external unfavorable factors to achieve the desired results.

So it seems that the most suitable way for Firefly to develop the animation business is to find a competent manager first, then spend two or three years under his leadership to gradually advance and accumulate, and finally to tell the results.

With specific ideas, Lehman can only be down-to-earth, focus on the areas within his ability, and use all available resources to prepare for the changes in the year and a half.

Although animation is difficult, film and television projects are not so difficult for today's Firefly to implement, or to assess risks.

From 2003 to the present, Firefly is constantly growing into an efficient production company, and every move can affect hundreds of practitioners...