Hollywood legendary director

In this regard, the verbal decision first, the follow-up work is also simple.

Lehman and Rupert continued to chat for a while, and then took the initiative to leave.

Just about to retreat, before taking two steps, he was suddenly stopped.

Rupert said suddenly: "For this place, we are all outsiders, so we should stay together to keep warm."

Lehman thought for a while, and replied: "Just work hard."-You have changed your nationality just to embrace the United States and prevent you from mastering too much multimedia resources and being taboo by the authorities. Why do you say this?

Rupert nodded flatly, without saying anything.

So Lyman left with a forehead question mark.

In fact, this is just what Rupert felt.

It's not a conspiracy theory. Although the Murdoch Group committed the "eavesdropping door" itself, but for a few years of hype and guidance, no one really pushed it?

You know, which newspaper hasn't done anything against privacy?

If you want exclusive news, if you don't have some means, it will really be valuable and explosive news falling from the sky?

What Lyman didn't know was that when he left, Rupert's personal assistant walked in quickly behind the door of the private room.

This person has been with Rupert for many years, and he certainly has the ability to observe words and colors. Seeing his boss meditating there, he raised a mouthful of "Sparta" failed, so he took the initiative to ask: "That said, he doesn't seem to want to come close. We don’t even accept the unnecessary intimacy."

Lyman's stand and persistence when talking with Rupert thought it was okay to cover up, but in front of these two old foxes it was just as undefended.

Rupert was noncommittal, and calmly said: "It should be half of it. I don't want to be too close or too far away. It's normal for him to do this. Even Paramount and Warner didn't recruit him. Fox has a lower background, and his connections More shallow, what to impress? However, I remember that in addition to his good vision on film and television projects, he is also good at discovering talents. Christopher Nolan, James Wen, Zach Schneider... Several names are on the list, is it because he knows people or does he train well? In this respect..."

Nowadays, a large part of Murdoch Group's focus is on television networks and studios, because this direction is the sinking of the best media resources.

In recent years, Rupert has found out that several new forces under the Firefly's banner have suddenly appeared.

Christopher Nolan made his low-cost debut, and his grades were neither eye-catching nor bad. He looked ordinary no matter what, and then "The Mystery of Shadows" helped Warner's Batman successfully transform;

Needless to say, Zach Schneider made his MV debut and made commercials. The first drama was full of momentum;

And Wen Ziren, when it comes to the height of market performance, it may not be that great, but the cost budget is controlled so well, the profit margin seems a bit exaggerated, and horror movies, can’t be compared with mainstream commercials...

Looking at it this way, Firefly...there are many talents.

Unfortunately, I can't dig it.

Because that kind of division means too much trouble for a top studio like Fox.

——As soon as this kind of precedent opens up, other directors will ask for the division. This is not a problem involving two people, but will shake the entire cooperation structure.

In contrast, small studios have less concerns.

After all, Firefly has only one voice in the strict sense, as long as Lehman agrees, but Fox has to consider the ideas of other shareholders.

Rupert shook his head and said, "It's no use thinking about it. Let's keep an eye on the work of the second season of Breaking Bad."

......

A few days later, Fox reached a renewal of the related copyright contract for the second season of Breaking Bad with Firefly.

As soon as it was officially signed, Fox Television could not wait to use News Corp’s media platform to announce the renewal news. It also stated that it would meet with the audience in early May next year.

As soon as the report came out, the happiest one was of course the many fans who wanted to follow the drama.

Of course, what they care about is not which TV station "Breaking Bad" will be broadcast, but whether they can continue filming.

——As long as there is still something to watch, after all, the foreshadowing and follow-up trend of the transaction between the white powder combination and Aren at the end of the first season are still very interesting and expected.

......

As time enters August, Blue Butterfly will soon have new actions.

This time, it's no longer about using poor quality film sources to recharge, but about the release of "Little Sunshine".

The August schedule is naturally relatively cold, and there will not be any blockbuster movies.

Therefore, Blue Butterfly Pictures quickly reached a consensus with several chain theaters that it will be released in North America on August 9 (Wednesday) with the initial number of 1850 screens and 23% of the film share.

The closer and closer release time also involves some of Lehman's energy.

Formulate the premiere, send invitations, find someone to join in, and notify the media to give red envelopes so that they can be merciful... All these must be arranged in advance.

Propaganda? It’s never a matter of arranging theaters, and publicity cannot be ignored either.

In this age of "wine fragrance is also afraid of the deep alleys", it is obvious that you have to wait if you do not increase the heat and rely on the audience's tap water.

In my memory, what was the publicity hot spot of the searchlight before Yuan Shikong’s "Little Sunshine Girl" had its reputation?

Is it an actor?No, there is something to report about some unknown actors, and the audience does not know them.

Is it a screenwriter or director?No, a few newcomers in the industry don't have a fan base, and investing resources in it will not be able to play a leading role.

what is that?

It was the searchlight that bought the distribution rights for the film for 10 million yuan, creating a new level of independent film copyright bidding, which was higher than that of "Falling Water Dog" and "Ice Storm", which aroused the curiosity of some viewers.

Everyone wants to know if this movie is really worth the price, or if there is any charm that can impress the executives of the studio.

That's right, this unique way of hype is also limited to "Little Beauty in the Sun".

You can’t copy other films. First, it’s not an independent production but a film produced by a studio. The relationship between the two is different. Don’t treat the media and the audience as fools. Second, "Little Sunshine" is indeed produced. The level is good.

At this time, Blue Butterfly is definitely unable to follow this path.

Because "Little Sunshine" Firefly paid out money, it's not an independent production...

And considering from the perspective of the issuer, it is appropriate to find a topic of hype.

Because there is no point that can attract or impress the audience, why should people pay attention to your movie to be released?

Without understanding, there is no motivation.

This is like many artists like to set up their own personality, this kind of topic focus is what the film needs.

In other words, the audience does not know anything before it is released. At this time, a film person is needed to guide the audience's curiosity or motivation to go to the cinema to support.

Some people will say that after the film is released, can't it just hype word of mouth?

This is of course very good, and it is also the advantage of "Little Sunshine", but the warm-up before the screening is also important. Think about the focus of publicity before and after the screening, and you will know that the publicity before the screening is far more invested than the publicity after the screening. Funds and energy.

One is to take the initiative, the other is to follow the trend, which is easy to compare.

Ever since, Liam's spotlight in the early days of "Little Girl Sunshine" could only be directed at his boss.

Well, it means that Lehman's famous production comes in handy. What could be better than Lehman's optimistic view of the promotion point of "Little Sunshine"?

Does the audience really know the main creator of the play? This is a fact, not ashamed. Everyone has a time when they are not famous, but they know Lyman.

With the reputation and expectations accumulated over the years, as long as you bring Lehman's name, it is easy to attract the attention of the audience.

For example, the publicity draft writes like this-

Shocked, "Little Sunshine", which was released on August 9th, was actually a project that Lehman personally valued.

What? The creator made a family-oriented comedy with Lehman's personal approval. It has tears and laughs. I highly recommend it...

In this way, the topic and the heat, have not been rubbed out?

Sometimes, "rubbing" is really an excellent direction. Spielberg also takes the initiative to support the directors under his banner. Of course, Lehman can also learn and use in this way. Who makes Lehman really have a certain appeal in front of the audience? It's wasted.

To put it bluntly, Lehman's name alone is higher than the entire "Little Beauty of the Sunshine" team combined.

Fame is so important in Hollywood.

This is why Lyman is close to film festivals like Oscars and Cannes, because awards can bring what the director needs-prestige and qualifications.