Hollywood legendary director

"Boss, data feedback has already been sent over there."

At the same time that the related handicrafts promoted by blowing water and the Internet continue to ferment, the staff of the data group of the marketing department of Blue Butterfly Pictures has also obtained the statistical report of the survey company.

Looking at the field sampling results of dozens of cities and more than 500 theaters, Liam and Lehman both showed interest.

In other words, what this report brings is the follow-up propaganda trend of the film and the estimated box office performance.

Liam raised his hand, and the young employee reporting the news immediately said:

"...The number of interviewed audiences was 5360, of which 62% were males and 38% were females; 72% were over 25 years old and under 45 years old, and 100% were under 25 years old and over 16 years old. 20 out of 20, the remaining low-age group and those over 45 years old are only 8%; in addition, audience satisfaction exceeds 83%, and 64% give an A score..."

After the film is officially screened, the method of counting audience satisfaction and crowd distribution is something that most film companies will do.

Although this kind of data is not comprehensive, it is a good way to see what age audiences like to watch their own movies and the real-time evaluation after watching them.

This has many benefits for subsequent screenings.

For example, if word-of-mouth is too bad and satisfaction is too low, you can be prepared to reduce investment, or resource matching is not enough for the screening market, you need to raise chips.

All these can be seen from the results of the sample survey.

Take "Little Sunshine" as an example, children and elderly people are obviously not the audience, and the female market accounts for a good proportion-close to 40%, which shows that it is really attractive to female audiences.

Generally speaking, the ratio of male to female in most films is close to 73% or even lower.

And then there is satisfaction, because it represents the most true reflection of the market, not the film company's bragging rights, and the summary results are obviously very convincing.

In other words, if the audience who even bought tickets to enter the venue all have a one-sided bad review, the media and the Internet will blow the sky, and the film critics will say that the film is unprecedented There will be no results.

In many cases, the film rushes, the most fundamental reason is that the audience does not like to watch, the impact of the film is not great.

The subject matter, content, plot, schedule...There are so many influences on the box office, but only the most authentic feedback from the audience can see the essence of the follow-up.

Obviously, Liam breathed a sigh of satisfaction with more than 80% of "Little Sunshine".

Although he believed in Lehman's vision, the market would be worried if he didn't respond.

And what do these positive reviews mean?

It means that the young and middle-aged audience, that is, the target audience of the film in the future, have a good impression of the film.

This means that this satisfaction is considered outstanding in family comedy, and it will definitely be rewarding.

This is like the money bags are willing to pay for the bill, and the box office is determined to make a difference.

As for the unsatisfied part of the audience, it is not within the consideration of Blue Butterfly Pictures.

After all, no movie can please everyone, and I don’t like it. Of course, there are reasons not to like it.

As long as the majority of the audience approve it, a small part of it hopes that the next works will be served.

Therefore, Liam was very happy with the offline feedback of this film, and immediately formulated a new promotion plan according to the age group of the audience...

Time always flies quickly when he is busy. Not long after Lehman returned home, he sat in the study and thought about the production of this year's projects. Soon, the box office statistics on the first day of the show came out.

Hang up the phone and open the computer mailbox.

Lehman locked a number-10.42 million.

Compared with the start of one or two million in the previous life, it is undoubtedly a huge leap, but compared with the mainstream commercial blockbusters, it is definitely not enough.

However, I am satisfied.

The cost of "Little Sunshine" includes the publicity expenses that have been invested, and the sum of the two is less than 25 million. The 10.42 million on the first day has almost recovered most of the production cost, and the potential for profit is undoubtedly revealed.

Therefore, the size of the box office is a matter that needs to be compared with its own conditions.

The box office of "Superman Returns" finished out "The Mystery of Xia Ying" in the first week of the box office, but it did not meet Warner's expected results, and then rushed; the first day was 10 million, in this era of increasing box office, he must be a younger brother, but In low-cost movies, it is the big brother among the big brothers, and deserves the title of dark horse.

After all, the No. 1 single-day box office chart in North America at this time is "Little Sunshine"...

Of course, the weekly box office list is not enough to qualify for the airborne champion, but it is actually fast.

Because it was released on Wednesday, the "Night of Talladega", which was screened two days earlier, still had more cumulative box office, but in fact it was more than 6 or 7 million. The chance of overtaking is still very high.

Therefore, the ranking on the weekly cumulative ranking list on the email is like this-

First place, "Night of Talladega";

Second place, "Little Sunshine Girl";

It is worth mentioning that the third place, "Dancing Out of My Life" released by Disney, this film captured a large number of young female audiences, and also set off a trend of learning to dance in the young market, and it is also a low-cost dark horse;

As for the fourth, it is a movie about the dark clouds of 9/11, "World Trade Center";

"Farm Crazy", which was released for more than a week, was squeezed to fifth place.

......

Because it is self-produced and sold, Blue Butterfly Pictures is still working hard on publicity.

If it is an agency to distribute other works, it will definitely need to do some calculations, after all, sometimes the box office is too large, and the producer may not get the most.

In Hollywood, there are a lot of bad things about distribution, and there are repeated farces.

But if the cake is bigger, the portion will be larger. As long as it does not exceed the market limit, this principle is also easy to understand.

Therefore, Blue Butterfly Pictures quickly launched the second wave of propaganda.

This time, in addition to continuing to promote quality, it is more to create an element of family warmth, attracting the main audience, that is, the audience who has a job and a family in their 30s, and it is best to bring a wife together.

In the face of continuous investment in real money, the film market has also given a good response.

After the box office harvest of 10.42 million on the first day, the next day it even got 11.34 million rising data, the trend curve is very amazing.

Then, it was no surprise to sit on the box office champion of the week.

Of course, this is also the August schedule. There is nothing to hit, except that it is still harvesting the box office, but the apparent decline of "Pirates of the Caribbean 2: Soul Gathering Coffin" has accumulated more than 300 million in North America, and there is not a new movie released in August. I see the potential to touch the 100 million yuan mark.

Among them, naturally include "Little Sunshine Beauty".

——The movie is very popular, but the audience is still very restricted.

And the box office score of 43.22 million in the first week was declining in the next week. It is estimated that North America alone cannot get 100 million yuan of tickets. The worse side is that it seems that "Little Sunshine" has a strong geo-culture. Movies are not a popular theme that is beloved by the international market, and overseas performance is definitely far better than North America, which is naturally more difficult.

However, if based on the results of the first week, relying on the positioning of the home market, there is still enough profit space.

Such a movie, although it is impossible for the market to explode, but it will not fall off the cliff.

It's just declining slowly, fluctuating from time to time, after more than a month of screening, there should be 60 to 70 million.

Comparing the 1.5 times return rule in North America, "Little Girl Sunshine" only relies on a conservative estimate of the box office to bring Firefly $22.5 million in revenue, which is already twice the production cost-North America’s commission is lower, and the channel There is less business, so there is a very rough rule for estimating profitability called North America 1.5, the world is nearly 3, that is, the North American box office exceeds 1.5 times the expenditure, and the cost can be recovered, but in overseas regions, the box office must exceed three times the cost. Row.

And twice the box office profit margin is already higher than most movies, of course, this is only in terms of the ratio of investment to return.

Among them, in addition to the profit of Firefly, with the increase in the box office, the popularity of the entire production crew is also rising.

With the name, will there be fewer opportunities?

Therefore, almost overnight, the cast and crew also benefited from this...