Hollywood legendary director

Jayden Bryan is very happy. Since receiving the broadcast of the first episode of "Stranger Things", his smile has never stopped.

More importantly, the show seems to have great potential for screening among young audiences, and there is a very good room for development.

As an executive of the marketing department of HBO, I can talk about such a series and it was successful. I think the credit I can get is naturally beautiful.

In detail, is it also a surprise.

He actually didn't expect "Stranger Things" to be so popular in retro colors, and the protagonist is a group of actors aged 12 to 14.

Thinking of this, Brian picked up the phone.

When it's time for friendship, be naturally eager.

......

After Lyman and Jayden-Brian's call nonsense ended, Firefly also compiled more detailed ratings data.

At around 8 o'clock last night, the highest viewership of "Stranger Things" reached 9.57 million, with an average viewer rating of 4.5 for the first episode, and the episode ranking squeezed into the top ten of the entire day's viewership share.

Of course, "Stranger Things" can be a force. It may not be easy to win some reality shows or veteran dramas such as "Desperate Housewives" and "Grey the Intern" in ratings.

However, HBO mainly relies on paying audiences to eat, and it is enough to please its own basic disk.

And through research, they were pleasantly surprised.

HBO may attract a large number of paying young people because of the show "Stranger Things."

This is because although such young audiences are not financially capable, their parents are usually willing to give something to their children, not to mention that "Stranger Things" does not have many explicit shots. Generally speaking, it is more heroic and focuses on character growth. .

This means that in the following weeks, HBO's March earnings will usher in a small increase.

All of this shows that the series is excellent and HBO has made a good business, exceeding their previous expectations.

In other words, HBO has thought about accepting "Mediocre", because Firefly can't always make a good show, didn't "Breaking Bad" almost overturned.

But the reality is that Firefly once again accurately captured the market crowd and achieved success.

Moreover, this is the first episode, and good episodes need a fermentation period.

Even if the follow-up audience does not grow much, the ratings of "Stranger Things" break 5 is still easy, no pressure.

Seeing the results of such data and the possible predicted broadcast potential, HBO quickly finalized all cooperation conditions for the episode with Firefly, including the sequel.

HBO was looking forward to establishing a relatively stable cooperative relationship with Firefly. Before the negotiation of "The Dark Knight", a TV series broadcasting agreement was formulated. When the score passed the threshold, it proved that "Stranger Things" has the capital to gain a foothold in prime time. , Of course not procrastinating.

After signing the contract, Lehman watched HBO very happily handed over 40 million U.S. dollars (including the purchase deposit of 8 million for the sequel), and he was also impressed by the profitability of the TV station operating a good drama.

Firefly can earn 32 million U.S. dollars in copyright broadcasting income from "Stranger Things", and HBO can earn at least twice as much money back on users, and it doesn't even account for the profits of overseas broadcasting, offline markets and other channels.

Unfortunately, filming is easy, and it is difficult to build a platform, much harder than in the field of movies.

Start-up capital must not be small.

If only buying local TV stations, Lehman can easily do it, but he doesn't want to do this kind of meaningless and troublesome things.

You know, there are at least 300 local TV stations in each state in the United States, so what's the use of squeezing in.

It is impossible to build a broad enough viewing frame to cover most of the United States, let alone the surrounding TV markets of Britain, Australia, and Canada, and cannot form combat power at all.

This matter needs time to plan.

......

"Did you find anything over there?"

Lyman looked at Johnson on the opposite side.

Some time ago, Johnson received a call from Lehman, and after listening to the instructions, he began to pay attention to the surrounding financial markets, and report any findings in time.

But Johnson was a little puzzled, because the two got along for so long. He knew that Lehman didn't invest in financial products. He was quite conservative in this regard, but he still conscientiously collected relevant market news.

At this moment, he replied: "In the recent financial market, it is worth noting that only Golden Century Financial released the quarterly financial report for the month. The bad debts in it increased by 1.8 billion from the previous month. Then many investment banks on Wall Street forced the Golden Century to debt. , The debt is as high as 17.4 billion U.S. dollars. Golden Century can't afford it, and has already applied for assistance..."

Johnson Barbara said, unaware that he had missed a big melon unknowingly. He thought that the golden century was just a small matter in the lending business, and it would pass quickly.

But Lehmann was very excited.

He never thought about shorting.

After all, he is a Frenchman who dares to end up making money at this time. I am afraid that he has not been beaten by capitalism. In other words, he has had enough life to make money by making movies honestly. rather.

The US government has always been unreasonable, let alone the beginning of this sensitive period.

You know, at this time, ninety-nine percent of the people in the industry did not realize the danger. They were all advocating how prosperous and powerful the United States was. When the economy took off, they encouraged people to buy houses and various financial products.

If you look closely, the overall US economy at this stage looks very good.The economic growth rate has always remained at 3% to 4%, the unemployment rate is lower than the average of previous years, between 4% and 5%, and inflation is between 2% and 3.5%.

The Federal Reserve pays more attention to growth and inflation rather than debt growth. The federal interest rate has increased from 1% in 2004 to 5% in 2006.

Even so, people are willing to take out loans, even if house prices have risen by 30% compared to 2004 and 80% compared with 2000.

This has been the largest increase in housing prices in the United States after World War II, but real estate is still hot, and this is not a fanfare by investors.

for example.

Suppose a family used 50,000 US dollars to pay a down payment for a house worth 250,000 US dollars in 2005, and then the house price rose from 250,000 to 350,000 in 2007.Then this family doubled in terms of investment effects alone.

In other words, the homeowner doesn't do anything, borrows to buy a house, sells in two years, and makes a net profit of 100,000. How can such a profitable business be missed?

As a result, among the major investment bank lending businesses, the proportion of household debt increased from 85% in 2000 to 120% in 2006, and the credit standard has been decreasing year by year, mainly because investment banks are willing to lend money to people to buy houses, and income groups at all levels Both have increased the debt ratio.

Among them, the debt ratio of the lowest-income group has increased the fastest.With the wealth effect brought about by buying a house, more and more people are beginning to refinance real estate and increase leverage to speculate.

In 2005, when the economy took off, the amount of housing loans and housing refinancing reached around 500 billion yuan, a five-fold increase from 1998.

As a result, the US debt ratio has reached 300% of GDP.

In this self-circulating game, both the borrower and the lender have been rewarded.

And the better your life is, the more you think you have enjoyed the benefits of social development.The lower the credit standard, the faster and faster house prices will rise.

The Fed continues to develop a series of plans to promote "economic" growth.

In the office, when Lehmann listened to the news of the financial market, Treasury Secretary Paulson, who only took office in 2006, had already seen the problem.

He was previously the CEO of Goldman Sachs and was very sensitive to the overheating of the financial markets.

After carefully analyzing the financial markets in recent years, he frowned soon.

Paulson immediately approached Fed Chairman Bernanke, and New York Fed Chairman Geithner expressed his concerns.

Because a large amount of borrowing did not bring about income growth, deposit interest rates cannot fall indefinitely, and the number of loans cannot grow indefinitely.Once the debt is due, a large number of loans cannot be collected, but fixed assets are used as collateral. Once the amount is too large, the debt will definitely be squeezed.

This is the subprime problem that Paulson discovered.

Federal Reserve Chairman Bernanke attaches great importance to it, but he does not pay special attention to it. Because inflation in the United States is stable, other aspects are not a big problem, but he also decided to convene people to solve it.

When Golden Century Financial, the second largest subprime mortgage company in the United States, began to lay off employees, they still felt that this was a minor problem.

Paulson walked slowly out of the Treasury Department and frowned again. He was still worried...