Hollywood legendary director

The screening is over.

Critics went home one after another to catch up on manuscripts, and occasionally recalled this clever movie.

Yes, "Juneo" was shot very cleverly, even cunning.

The film clearly selected a topic that can be discussed in depth—teenagers have precocious puberty, but they do not go in this direction.

But is it disappointing?

It seems not.

"Juneo" does not avoid abortion and underage pregnancy, but it does not promote a wrong value.

On the contrary, what everyone can see is Juno's unique personality and bravery, and the enlightenment of Juno's parents, so that there is no oppressive atmosphere in the whole film, and it is also a growing diary of an underage girl.

Bright characters, wonderful lines, and correct themes are all the advantages of the film. They are intertwined with each other and appear outstanding and wonderful in the same type of work. It is a rare masterpiece.

The audience proved this with actions.

In theaters large and small in the United States, most people who finished watching the movie praised——

"The movie is great. I thought it would be a critical preaching. I didn't expect it to be so loving and gentle."

"It's crazy, the main creative is really amazing."

"That harmonica music is really nice. If it comes out on an original CD, I will definitely buy one."

......

On the Internet, the popularity of movies has skyrocketed.

In just one night, "Juneo" scored 8.3 points on the IMDB page.

With this growth rate and praise rate, the movie will soon enter the TOP250.

Of course, the scoring method of TOP250 is quite strict. Only experienced fans with long registration time and good scoring attitude can determine the TOP250 score of a movie.

This is to prevent some viewers from scoring indiscriminately when they are emotional, and is a measure by IMDB to ensure the authority of the list.

Therefore, the score of TOP250 is usually lower than that of the main page, provided that the film is eligible for entry.

For example, Lehman directed his first film "Bad Guy" with a global break of 400 million. The main page score is 8.2, and the TOP250 is 8.0, which can be ranked in the same range of 200 to 220.

It is definitely a surprising number to achieve this score for a drama involving a sensitive subject such as underage pregnancy.

However, the taste of IMDB is so, or that the audience is willing to see some videos about social topics, it is really good to shoot them.

The most praised comment in the comment area at this time is: The reason that attracted me to watch this movie is that it uses a relaxed and witty way to tell a topic that many people don’t want to mention—adolescent unintended pregnancy And abortion.Also, the soundtrack is nice.

This is enough to understand why the audience would like this movie.

The next day, the entertainment pages of newspapers and magazines also reported on "Juneo", or opened a column to write film reviews.

"Los Angeles Times" praised: "Jason Reitman is undoubtedly an underrated director, he is very suitable for this theme."

Then, the film review column analyzed "Juneo" like this, "...soft and exquisite lens feel, like a bright sunshine... relaxed and melodious country soundtrack, natural scene design... the lines are superb, with slang The dialogue made people couldn’t help but smile...Such a subject, it can be filmed very serious and bizarre, but in the hands of Director Reitman, it is unique and warm. It also has profound meaning."

On the early morning of the 10th, the box office data for the first day of the "Juneo" premiere was released. At Kyunkwan's US$11,62 and 2,475 screen canvases, the first day's results were US$28.76 million. The latter is the "Wild Boar Fleet" with 3,220 theaters and 10.8 million box office.

Bowei issuance company.

The analysis of market data is still in progress.

Mainly, the film "Wild Boar Flying Team" released by Bowei clearly made them feel the surprise that exceeded their expectations, which made people feel comfortable, but nowadays, the market changes as soon as it changes, and people are caught off guard quickly. Block your heart.

In fact, Bowei didn't care about the release of Juno. Anyway, there are always new films competing in the market during the period. Without Juno, there are others.

But I didn't expect the next market trend to go far beyond Bowei's previous plan.

It stands to reason that the results of "Flying Boars" in the next week are fairly stable, and it will be easy to get the market share that should be given. However, the premiere of "Juneo" is very popular. Everyone earns their own box office, but the target audience It overlaps.

If it’s an ordinary movie, it’s not very threatening after the first weekend. I’m afraid that this kind of reputation is good, and the audience still likes it. The momentum is 10%. Most of it will squeeze other works during the schedule. Hard work, the box office market is no longer suspenseful.

And "Juneo" shows such a screening potential.

You know, Kyunkwan’s breaking through 10,000 is a threshold for judging blockbuster movies, which means high attendance and high conversion rates.

In contrast, "Wild Boar Racing" sold so hot in the first week, still the box office champion, and it only cost $7,400...

This is much higher than that of ordinary low-cost movies.

Losing the No. 1 position in the daily box office also means a reduction in exposure over a long period of time.

After all, if you don’t know the time to choose, follow the market performance to see that the box office is high, you will never choose a bad movie.

Now, a very real problem lies in front of Bowei Pictures. After the release of "Juneo", the box office of "Flying Boar" has dropped a lot. If you don't want to do something, it will only be eliminated by the market more quickly in the future.

But what is the problem?

Contend, let's talk about the basic law.

It's a mess, and it's definitely a negligible effect, a waste of money.

If it’s only for a while, it’s better to say, increase your own publicity, keep the heat, and wait for the "Juneo" score to start to decline, the influence of the two parties will automatically be reduced, anyway, Bowei has never thought of being able to sit still. Champion?

But if it is not a sudden start, the follow-up market will remain stable...

You have to think carefully about what to do.

It's not to avoid something, but to make the best choice.

For the sake of vindictiveness, it is impossible to happen to a large issuer like Bowei. If you can't get the return you should pay, not paying money, resources, or even actively reducing the expenditure, it is also a way to ensure benefits.

Otherwise, the wild boar team will still not be able to compete with Juno and it will not be able to keep the market share. It is not a very correct thing. On the contrary, it is called actively increasing one's own risk.

First of all, it is important to understand that "Wild Boar Flying Convoy" attracted a large number of female audiences, which led to market performance far exceeding expectations. After all, before the screening, Bowei's market positioning for this film was to strive for the wallets of middle-aged men.

As soon as the box office data of "Juneo" comes out, the relevant market positioning can naturally be derived.

In addition to the main box office is the youth crowd, this film also attracted a lot of female audiences, especially women around the age of 24 to 30.

The possible reasons are the interesting plot created in it and Juno’s belly getting bigger day by day, and finally a healthy and cute baby was born successfully, which stimulated women’s desire for protection, or satisfied those who had no children, were single or married and did not have children. Expectations of expectant mothers, and imagination of future life.

In other words, there is a sense of substitution.

Do you watch a movie? There is always something to impress the audience, otherwise the box office will definitely not rise.

The problem lies in this. There is a high degree of overlap between the audiences of the two films, which led to the female audience who would have chosen to watch "Wild Boars Flying Convoy" to the theater of "Juneo". The box office performance dropped severely.

More importantly, at this point of view, the general negative reviews of "The Wild Boar Racing" by film critics will greatly affect the audience's choice-there were no outstanding movies before, so it doesn't matter if you smile, but there are better quality Works, there will not be so many people going to watch a bad comedy.

Bowei Pictures certainly understands this truth, and the comparison of movies between schedules is inherently important.

The fact is that "Flying Boars" completely lags behind "Juneo". From film critics to audience word-of-mouth to market results, no one can beat it.

After that, Bowei didn't have to worry about it.

On the 11th, "Juneo" reported a receipt of 23.64 million. The theater operators have decided to reduce a part of the screen resources of "Wild Boar Flying Convoy" and increase it to "Juneo"...