Hollywood legendary director

Marvel Studios moved to the Firefly Building, which completely separated from Marvel Entertainment.

Although it's only a distance, those smart people can understand what Mann Media values. After all, Marvel Pictures has the copyright to more than 5,000 characters that have not been sold by the comics department.

Of course, many of these characters have little attention. In the eyes of industry professionals, their value is the third-rate scripts that are accumulated in the script library and cannot be adapted all year round.

Similar things, don’t you have as many as you want?

After clarifying the personnel and powers, purposeful film projects are also on the agenda.

After all, Marvel is really a gold-swallowing beast. It is only raised, and definitely cannot be raised. It also needs to find something to do so that integration drives most of its businesses to generate profits.

Not to mention anything else, this step of the copyright image can finally sink and deepen, because Marvel has its own store and toy factory, and has many cooperations with Hasbro.

Marvel's only difference is that a traffic role plays the role of a locomotive in the form of a movie that hits the screen.

Disney is so profitable, and still puts its mind on the development of the film business, because a complete set of profit channels cannot be separated from the film market to prove its value.

Give traffic blessing and increase popularity.

"Kevin, do you have a plan? I can have great expectations of you."

In the office.

Lehman met Kevin Fitch, the president of the film industry, who came to report on the project ideas.

As the executive officer of the Marvel production department called by the big boss, he handled some common affairs and immediately called a team to devote himself to the development of the Marvel project.

Some plans are only implemented poorly.

Born in Southern California College, with more than ten years of film production experience and six years of film production experience, Kevin Fitch's grasp of the market and theoretical knowledge are his personal summary.

Today, this is the second time this topic has been discussed.

"Do you think about what you said last time?" Lehman smiled, maintaining closeness to talents.

"It should be feasible. I always think that Marvel's way out is to produce works close to the audience, placed in a background, mutual influence and connection. Play a role of 1+1 greater than 2."

Just last week, Kevin Fitch came up with a set of ideas for shooting Iron Man.

This guy really likes to develop the human nature of Marvel heroes. He feels that what distinguishes Marvel from DC is that DC is more like a god and is superior, while Marvel is rooted in the people and has character defects.

For example, the upcoming Iron Man Tony Stark story, an arrogant, playboy, arrogant, and politically conservative protagonist.

If he does not have the amazing creativity in technological development, he is like a contrarian, villain is better than the protagonist, but it is such a role that makes people feel less distant.this point is very important.

The reason why Marvel is successful is that it has grasped the key point of reducing the sense of distance.

However, in this plan, no other superhero's easter eggs were added, which only delayed some time.

There are ready-made character images. It is nothing more than making some changes according to market trends. The script is also as simple as possible. The usual three-stage commercial film template is not all bells and whistles.

The larger the blockbuster, the closer to the maximized audience choice.

Kevin Fitch stood beside Lehman and said: "Since the script has been determined and I don't know the director, what do you recommend, boss?"

"Come on, I'll direct it myself."

"Um..." Kevin looked around, hesitated, "Boss, your abilities are naturally competent, but this work doesn't seem to require too innovative shooting concepts. If the narrative is complicated, there is no doubt It raises the threshold for viewing movies. After all, mainstream audiences are not well-educated, and they have spoken too deeply, I am afraid..."

What Kevin didn't say, Lehman also understood.

Looking at the films he directed in the past, it is impossible to say that they are too commercial. His films have always had a barrier to viewing.

And the elite education implemented by the American people has also made mainstream movie fans... right, they are all middle and low-level people, who usually want to watch a happy one. They have more requirements for visual experience, but do not require any connotation.

Moreover, the script of "Iron Man" can't stand up to fun.

At this juncture, Kevin very much hopes that the first one will be the first to hit Marvel's signature and set the tone for subsequent works.

He believes that the director is just a tool, the script and ideas are set, as long as the execution is enough, but the play of his personal style is taboo.

Although that would please film critics, it would not please more audiences.boss.

"Ha, I know what you are thinking. Then you should know that I also filmed "Water Monster in the Lake". Don't be afraid that I'm not measured. I know what I'm doing."

Lehman waved his hand and showed the hostility of the superior, "This is the first part of all plans. I should execute it. You are the producer and manage the crew for me."

Kevin thinks about it, it seems that "Water Monster in the Lake" is indeed a Hollywood-style commercial film with little cultural barriers that can be used as a template. Hearing his boss said that he would not mess around, it still has credibility.

These days of contact, let him understand Lehman somewhat.

There is no need to say about the production ability. The greatest contribution to the rise of Firefly is not only the ability to make movies praised by film critics, which won the Cannes Palme d’Or and the best film Oscars, but also the more vulgar works, which get high box office and even more. Filming commercial and literary movies that are relatively neutral, the reputation and box office are not bad, the strength and experience are not lacking, and they are very visionary, supporting a large number of directors and screenwriters.

After worrying, there was only a strong excitement.

As long as you don't play with flowers and don't make the narrative too complicated, the story will not be ignored by the market no matter how you look at it.

Because this is his experience and lessons learned from the criticisms of "X-Men", "Spider-Man" and other films and "Blade Warrior", and slowly perfected a set of production theory.

A small number of viewers may have quality requirements for all aspects of the film, but most viewers will not refuse a work that can be substitutable, provide a sense of coolness in the big scene, and the characters are not brain-dead and the people are grounded.

Lehman paced slowly to the floor-to-ceiling windows, looking at the traffic on the street and the tall buildings in the distance, and instructed: "You first come up with a rough production budget, and then give it to Joseph. After completing this, you will notify the digital field. Scott Rose, the president of the company, asked him to free up his staff to transfer to the "Iron Man" project, and start preparations for props and costumes according to the established character image.

I hope to complete the crew preparations at the end of June, start filming in early July, complete the late stage in October, and enter the theaters in the early summer of next year."

"Also, the buried eggs will be the works that will be introduced into the cinema next year. The relevant shooting plan must be determined in advance. Then Universal, continue to talk to them, saying that we are willing to cooperate in the development of "The Hulk". , Marvel funded and distributed globally. Anyway, as long as you can share the hope of character copyright, just sit down and talk."

"Will it be too urgent?"

Lehman smiled and said: "Why are you in a hurry? You have to know that Marvel has so many stories. If you prepare slowly, you may have to change into several batches of actors, which is troublesome. Don't worry, I have a plan."

Kevin didn't understand Lyman's intentions, but he couldn't question him, so he took the errand and left.

Perhaps only Lehman knew what he wanted to say.

In the future, even with the strong support of Disney, the output will still be slow. When the Avengers appear, it is already 2012, and after the filming, most of the protagonists are older.

Just to cite an example, the black widow’s face was so good when she was young, and someone really wanted to take a bath, but later, the years are not forgiving, and if the actor uses drugs to maintain youth, it is likely to become a zombie face. For the acting school who wants to interpret emotions with facial details, this is undoubtedly murdering their acting career.

Therefore, even if the filter is opened to the maximum, it cannot hide the aging of the face.

In addition, although Kevin is the developer of the Marvel Universe (MCU), many of his ideas are a movie, and he has been gradually improving with market experience.

At this time, he didn't think about filming "Black Panther" and "Doctor Marvel". He just thought of using a series of independent characters as the base, and then connected with a story to gain the blessing of traffic in the market.

In other words, Iron Man has it, and Captain America is also in Kevin's plan. Even Thor and Hawkeye have ideas, but other aspects need to be followed up.

But this is not a problem for Lehman, so why not accelerate.

There is no aesthetic fatigue between independent works, market saturation, and even the entire image brand of Marvel due to the connection of various roles, which is of great benefit.