Everyone is smart.

Therefore, communication has its own pros and cons.

And Lehman is also openly stating that he must use a win-win model in exchange for global approval-who will let the copyright be in the hands of others.

Furthermore, the nature of capital is to plunder more resources to gain profits. This is a good answer.

Marvel's money, the right to use the global publishing rights, plus the benefits surrounding the delineation of the image are the focus of the final discussion on whether to cooperate.

The best way to get something from someone else is not to soften your attitude and beg the other person, but to give it some possible benefits without taking any risks, but you have to consider it but let it out. Part.

Part of it is neither painful, but also a bargaining bargaining chip with urgency...

As for whether it is worth it and whether it can be done, it is a question of the benevolent and the wise who see the wisdom.

Anyway, the plan has been given, let Universal consider whether to eat this bait, and then spit out something.

Lehman didn't know the result of their discussions.

It's just that Nasim Ellison reappears, obviously more calm...

He sat down and said, "I take the liberty to ask when your company plans to shoot?"

"As long as you nod your heads, you can enter the theater next year at the latest."

Nassim Ellison pondered for a while, and finally replied: "The conditions for the production of the project remain the same. You will invest in it and distribute it globally, but the image surrounding our operations makes 30% profit."

"Total revenue around?"

"Haha, sir joked, of course it is the net profit."

"Also, about the right to use..."

After discussing with the senior executives of Universal, Nassim Ellison agreed that this was because Lehman was afraid of the "Hulk" remake and turnaround, and Universal would no longer give Marvel the opportunity to intervene.

This is just like Firefly and Warner filming "Batman", which also requires the investment rights of Firefly's sequel to be guaranteed. It is a more common supplementary agreement in the industry, so I didn't think much about it.

"We agree on this point..."

After listening to Lyman, he finally relaxed. In fact, what he cared most was the question about Marvel's use of the image of the Hulk...

"Happy cooperation."

"Happy cooperation. Hope everything goes well."

Nassim Ellison said heartily.

After that, Lehman raised another mouthful of the female Hulk’s independent copyright, but Universal was reluctant to talk more about it. After all, the Hulk failed, and its related role has not been cold, and it is still a good copyright asset.

In the afternoon, the two parties formally signed an image lease agreement.

It's roughly the same as the original Space-Time Marvel's approach. It's nothing more than letting out more of the offline benefits, but it's harmless, and you can get the right to use it.

Of course, although Marvel Studios has regained part of the rights to use the image of the Hulk, Universal still owns its distribution rights and the independent copyrights of related characters, and as long as the Hulk releases single-player movies, Universal can continue to occupy the comic. Wei is cheap.

In later generations, Marvel was also very cunning. The MCU series continued to release the Hulk, but the single-player movie, in addition to the "Invincible Hulk", which was co-operated by both parties, was still a pavement for the reunion, and no Hulk’s independent series was launched later. The purpose is not to keep Universal sucking blood.

Because of this cooperation, Universal took the big head, but Marvel took the production risk. After the fame drives the added value of the image, Marvel can get 30% of the remaining net profit from this part of the market. .....

Who knows how much this 30% can be. The new line runs the "Lord of the Rings" trilogy, but because of the copyright proceeds, it offends the Tolkien Foundation and the director Jackson. If there is no trick, the new line has no tricks, who special What letter.

Go back to the company.

The negotiations with Lionsgate were also answered.

On May 16, 2000, Artisan Entertainment and Marvel reached an agreement to make at least 15 comic characters into movies or TV series, including Captain America, Black Panther, Black Widow, Deadpool, Iron Fist, Ant-Man, Punisher, humanoid, vampire Mobius, long shot, etc.

On October 23, 2003, Lionsgate acquired Artisan Entertainment and inherited the copyright of Marvel characters it owns.

Among them, Lionsgate filmed "The Punisher" in 2004, but the response was not good and it was a loss.

Later, Lionsgate also intended to make Black Widow into a movie, but seeing the work "Magic Woman Warrior" in the same type of market, the response was flat, even the South African diamond Charlize-Theron was a well-known and well-known actress. The lead role was unsuccessful, so the plan was shelved.

After that, Deadpool and Vampires were taken away by Fox, and the rest would wait until Marvel's rise to repurchase them.

But now, because Lehman’s Firefly Pictures and Lionsgate have a good relationship, and recently reached a series of cooperation plans for the supply and distribution of overseas film sources, Lionsgate itself does not have the idea to develop any superhero theme, which is far better than Universal Many.

No, after Lehman agreed to entrust Lionsgate to distribute the "I Am a Hero" project and signed an agreement, he was very knowledgeable and symbolically charged some copyright fees, and returned the right to adapt the remaining characters to Marvel.

After all, in the original agreement, if one party did not have a shooting project within four years, the copyright will automatically return to Marvel. Now it is just a bit earlier, and Lionsgate does not lose.

The only pity for Lehman is that Fox took away Deadpool early because of the layout of "X-Men". This role is still very marketable and his character is very popular with the audience...

As for other heroic copyrights such as Blade Warrior, Silver Shadow Man, Planet Devourer, Daredevil, Ghost Rider, etc., which are out of control, several studios ignored Marvel's so-called buyback.

Needless to say, Fox and Columbia have already enjoyed the bonus of Marvel heroes. They have a very tough attitude. Even Columbia takes for granted the so-called linkage plan that Marvel wants to take advantage of the spider... It was a pleasant time to work with Firefly, but it was the same idea in my heart. They had already had a general plan on how to lay out the X-Men.

There is no need for Marvel to point fingers.

The rest, like Xinxian and Crystal Sky Pictures, are not willing.

After all, everyone is unfamiliar, and no one really likes any copyright fees.

This year, the cost of adapting a popular novel is only ten or twenty million, which is indeed a small amount of money for the entire project.

However, at this stage, the original team that can collect the reunion is much better than in the previous life.

At least, Lehman's initial plan for MCU does not have the problem of not having copyright use rights.

After you have made your grades, you can grind slowly.

At that time, it is still unknown who will be hot.

The hero return project came to an end.

Liam came over.

It is for the publication of the two works "The Edge of Society" and "She".

For the two film festival routes, some of the copyrights in overseas regions were sold, and some were too low to sell. Distributors did not buy it. Of course, the North American distribution copyright of the film must remain in his own hands. Liam That's it.

"What do you think?"

"The Edge of Society" is not suitable for entering theaters. Small-scale filming is okay to maintain its reputation. The threshold for viewing this movie is too high. Those who like it will especially like it. I think it's good if you don't like it if you don't leave halfway. The director’s "She", it can take the heat of "Lost in Tokyo", there may be a good market response..."

"You think it's feasible, just operate it."

"Then, I won't waste the publicity fee for "Social Edge". Let's talk about the awards season and see if it can hit the Oscars.

In the original time and space, Alfonso had never filmed this film, but he wanted to make a tune with "Rome", and it does not matter if he didn't enter the theaters. The market for such movies is still small.

Nowadays, capital thinking has opened the way, and everything has a number of ways. Blue Butterfly Pictures only promotes "She", and the number of screenings will not be high, for fear that it will not be able to recover.

"Starting this week, we will release two previews, in line with the little limelight created by the previous jury award, and the signboard of Director Sofia Coppola, to provoke some interested audiences and arouse curiosity. Next Friday, Try out the market potential with 700 theaters."

Liam briefly talked about the idea of ​​publicizing the film "She".

Lehman heard it, but didn't think there was anything inappropriate, just let them inform the theaters themselves.

These two films are used to enhance the brand image of Firefly, but the box office market really has no expectations.

The main thing is to win prizes and gain reputation.