Hollywood legendary director

July 4th, Wednesday.

After the box office frenzy in June during the summer vacation, the market quota began to decline as the number of viewers of several films decreased.

But there are still some movies that grab the last tail and harvest the audience's wallets.

There are long queues in theaters across North America, because today, Hasbro and Paramount’s 150 million large production "Transformers" will be released.

To this end, Hasbro has signed agreements with more than 200 companies in more than 70 countries to promote the Transformers IP.

Paramount has also continued to build momentum, with a publicity cost of more than one billion yuan.

This is actually the first blockbuster film between Spielberg and Paramount after DreamWorks was annexed by Paramount.

Shooting a movie version of "Transformers" is because it has a very strong fan traffic support behind it.

To put it bluntly, Hasbro and Paramount both value this IP and want to develop it.

The cause is that Spielberg and Lorenzo Dibonnavadora and Hasbro's COO Brian Goldner reached a consensus to provide copyright usage rights.

With creativity, the director Michael Bey was hired because of the failure of "Escape from the Island of Clone". He was no longer floating, and he was able to concentrate on his own explosive scenes.

The film was finished at the end of 2006, and it took a while for post-production to catch up with the most intense summer competition, but the audience base is also quite large.

The local theater operators in North America collected 4,050 theaters for the first round of screenings after the trial to see the market situation.

After the first day of screening, there was criticism and appreciation.

The main reason is that the movie-watching experience of this film is very good. Everyone has never seen the toys that they played with as children can land on the screen one day.

When the protagonist's bumblebee kakaka transformed into a robot, it made the audience even more exclaimed.

The whole was stunned.

If Michael Bay doesn't play depth, he still catches the audience's appetite.

And the moviegoers are indeed shocked by these big scenes and today's top special effects technology. The pleasure brought by the eyeballs easily occupy the brain and is extremely exciting.

When Optimus Prime said the phrase, "The right to freedom belongs to all beings", it is the childhood of how many people once owned this toy.

The combination of feelings and commerce contributed to the success of this film.

CV-22 tilt rotor aircraft, F-117 "Nighthawk" stealth aircraft, C-130 "Hercules" transport aircraft, C-17 "Global Overlord" transport aircraft...

In addition, Michael Bay’s classic bombing scenes-although they are useless for the advancement of the plot, they are eye-catching, not to mention the multiple aerial flight scenes displayed by professional flight troops and the actual shooting of the inside of the Pentagon. Satisfy the curiosity of the audience and the appreciation of cutting-edge weapons.

This guy actually knows exactly what the audience wants to see. If he doesn't float, he rarely misses.

Until the end of the film.

The audience still enthusiastically discussed the roles, and felt the momentary sense of fullness of the bombardment, so that the spontaneous online Amway is very strong.

Of course, film critics are very firm and still criticize.

However, Michael Bay has also become accustomed to being scolded and has a rather indifferent attitude.

According to the statistics of Rotten Tomatoes, the praise rate of "Transformers" after the painting was opened was only 57%, which is quite low.

"Although childhood toys can appear on the screen, which is surprising, the special effects scenes are even more surprising, but to be honest, besides these, what else can be seen from this film?"

Most of the positive reviews of the film come from the visual effects and action scenes; while the criticism comes from the plot and characters, which is very consistent with the mainstream voice of director Michael Bay.

But after so many years of scolding, the box office performance of this product rarely fails.

as expected.

In the first three days, the box office has accumulated 70.5 million U.S. dollars, and the single library stayed at around 9,000 U.S. dollars. It has injected a potent medicine into the slightly sluggish market, and the world's theater operators are frantically making money.

At the same time, "The Dark Knight" is set for July 13th.

The second part of Nolan's Batman trilogy also opened the publicity curtain vigorously.

In the newspapers, apart from the "Transformers" soft article, it is the "Dark Knight" report.

The hype is extremely hot. After all, Warner is also rich in money, and after understanding the quality of the film, he is confident to invest a lot of resources.

On the poster, Batman is standing under the building with a lamp hitting the classic Bat logo. The dark style seems to remind the audience of "The Mystery of Xia Ying" the year before.

The background was blurred, and the dark night surrounded Bruce Wayne, who was wearing a battle suit, standing tall.

The other poster highlights the confrontation between the Joker and Batman, and the selection of characters is very graphic and topical.

Needless to say, the creators have long been dragged by Warner to participate in various activities and interviews.

Original time and space, because of the accidental death of Heath Ledger, most of the attention was on this, which brought great convenience and benefits to the announcement of the film.

But at this time, focusing on the main creation, although almost affected, the quality of the film is still that quality.

Moreover, Christian Bale’s popularity needless to say. There are few male stars of the same age who are more popular than him. Although Heath Ledger is questioned by some fans about whether he can be a good clown because of his age. In recent years, he has participated in several works of Lehman, and his popularity is much higher than that of his previous life. Despite being suspected by the audience, the publicity effect is still good.

People in the circle saw this scene and it was a good time for discussion.

Especially Paramount, Ya Gang released "Transformers", Warner's masterpiece is coming, I must be worried that the box office market will be squeezed.

But there is no way, this year's schedule is very competitive. Several major studios have launched projects. Who is willing to make concessions?

Anyway, this is the case every year between the Big Five, and there is a lot of competition between them.

As soon as Warner made an effort, the initial publicity cost was directly thrown in 50 million, which was close to 2/5 of the total cost of the movie.

Of course, the subsequent promotion of the screening is equally important, and this money is far from the final investment.

Hard broadcasting, soft broadcasting, Internet, TV stations, all channels are constantly hot movies, and then maximize the sound effect.

Only in this way can we drive a huge peripheral market.

You know, the first "Mystery of Xia Ying" has brought Warner US$500 million from various profit chains. Only by making the cake bigger can it be more refreshing.

The bombardment from various angles is not weaker than the topic of "Transformers".

Fans of Batman have long been interested in the film, and the Internet is also surging, looking forward to what kind of work Director Nolan will bring to them.

Finally, it was the evening of July 12.

Lehman rushed to the Grand Theatre after another day of creative meeting.

Eva didn't follow. She is now obsessed with the production and cannot help herself. She stays in the "Twilight" crew and does not want to leave.

I heard that the relationship with the director is pretty good, and the two arbitrarily tune into a group of young actors.

Park the car and the dense crowd can be seen from afar.

Lyman won't go to the red carpet anymore, it's boring without Eva.

Of course, Warner’s spotlight ceremony was still so starry.

At least the actors in the circle don't want to offend Warner, it's nothing more than spending some time on the scene.

Inside the theater.

Lyman and Nolan sat together.

Looking up is Heath Ledger, turning around is Xiao Lizi, and a lot of Warner's top leaders also come, and many film critics and media...

The market is too hot, which is also a good thing.

At least, the media has no shortage of valuable news reports.

"Lyman, I heard that you have been busy with another movie recently."

The people from Fox came over to say hello.

When Lehman heard it, he knew what they were thinking about. It was nothing more than taking the film and releasing it.

After all, the bigger the studio, the rarer good film sources are to use their distribution channels and feed their employees.

Lyman casually said a few words, and he left again.

I asked you some time ago to ask for the copyrights of Silver Shadow and Daredevil. There is no room for discussion at all, but now I have the face to come and pull business.

I bother.

Lyman was a little angry.

"X-Men" is so hot, he didn't mention the repurchase, and talked about the two characters who had no development plan and were so stingy in the copyright library.

At this moment, he suddenly looked forward to the Lionsgate’s coming to disrupt the situation and make the already chaotic movie market more lively. This would facilitate the development of Firefly sneaky.

What if everyone is staring at it?

A few words, in many complicated moods, "The Dark Knight" is about to be screened...