Hollywood legendary director

The highest box office at midnight: 18.489 million;

The highest first day box office: 61.23 million;

The highest Sunday box office: 73.08 million;

The highest box office in the first weekend was 152.8 million;

The fastest to break 100 million, the fastest to break 200 million, the highest four-day box office, the highest IMAX giant screen theater first weekend box office, the largest screening scale... The highest second weekend box office revenue: 73.16 million US dollars (breaking "Shrek 2" a record of 72.17 million US dollars).

Break 300 million at the fastest.

In just 10 days, "The Dark Knight" is unleashing its charm to the global film market, maxing out past records.

This result also made it difficult for all the films in the same period to match. The $52 million "Transformers" in the following weekend fell even more in the third week. It was worth 37 million U.S. dollars. The total box office in North America exceeded 200 million. 100 million mark.

The market received audience traffic from "The Dark Knight". From July 16th to July 22nd, North America's single-week box office totaled 264 million, which is not much worse than June when the summer competition was the most intense.

At that time, it was the fierce struggle between "Shrek 3" and "Caribbean 3".

Of course, because "The Dark Knight" has taken one third of the market share in one movie, the old movies that have not yet been painted and the new ones that are released have all experienced different levels of expected decline.

For Warner, this year's summer vacation is a very rewarding year for them.

There was "Caribbean" before and "The Dark Knight" at the end. The money earned was a lot of money, and they also prepared a masterpiece for Christmas to continue the box office harvest.

With the pre-preparation and the meticulous system of channel sinking, the peripheral sales of this phenomenon-level movie are also booming.

For example, the most popular Batman figure and the Bat Chariot toy have sold more than 4 million sets in 10 days, and shoppers everywhere have urged replenishment.

According to preliminary statistics, compared with the record box office market, the copyright and peripheral industries of the film are more eye-catching.

Relevant organizations in the industry estimate that based on the 10-day sales data, the sales of "Dark Knight" derivatives may reach an added value of 3.5 billion U.S. dollars in the next year, with a net profit of more than 700 million.

Relying on the high premium brought by the brand image has even played a big role in promoting DC comics, at least the single-line book of "Fatal Joke" is now selling very hot.

And for these revenues, Warner does not need to share the profits with Firefly, because this is the market surrounding the project, not an offline market such as home entertainment.

However, because of the strength of "The Dark Knight" in the box office market, the expected huge profits will always have to be divided and given to Firefly.

After a brief period of excitement, Warner’s management, according to the previously signed contract, in addition to the total box office is still unclear, but letting out the 30% bonus of all channels in the TV on demand and DVD sales and rental markets is still a super The generous commission is at least not less than 200 million US dollars.

Although this is the income of Firefly in the project in the next three years, Warner still feels some heartache.

The more you calculate, the more you understand how much you have lost.

Of course, heartache, heartache, this time Warner executives still agreed that they should no longer "fall out" with Firefly, and did not think about squeezing the profit share of partners. After all, HBO won a series of excellent ratings in the spring. "Stranger Things", the future earnings will still be comparable to some of the profits paid by the "Dark Knight".

Comparing the two is not so unacceptable.

Entering August.

In a banquet hall of the Hilton Hotel.

Nolan, Bell, Heath Ledger, Warner's top leaders, Lehman and Joseph are all there.

The global box office of "The Dark Knight" officially exceeded 700 million, and Warner immediately held a celebration party, although they also held a similar cocktail party when they broke 300 million in North America.

Do you have a lot of money to make a business?

What's the matter, Warner’s attitude towards Firefly at this time is due to the growth of its strength and the increase in project output, and it intends to change its strategy and bind it to its business.

In the past, I felt that Firefly was not qualified to make conditions, but now I am actively asking the other party to make conditions. Is the method different?

Everyone can be regarded as the beneficiary of "The Dark Knight", the better the movie sells, the naturally very happy.

Socialize, courteous, and close to each other.

Lyman just said a few words with Nolan and asked him if he had any new plans. This guy said he was too tired some time ago and wanted to take a break.

Speaking of it, Nolan's output is not high, just take a break...

At this time, Warner executive Johnson Campbell approached him and smiled and said to Lehman: "It seems that if you work harder, it is very possible that the film will break 900 million worldwide."

The atmosphere was joyous, and all were immersed in the harvest.

Maybe the "Spider-Man" series will go down, breaking the box office record of the Super British theme.

Isn’t it hopeless? It’s only the fourth week of the screening. Although it has fallen a lot now, because of the high starting point, the data that can be obtained after reducing the share is still good.

Then, Johnson also said an interesting thing.

That is, IMDB modified the scoring algorithm for The Dark Knight.

Lehman also knew about this. When it happened last week, he secretly poked and suspected that Warner was looking for the navy, because the highest score at the beginning of the screening was only 9.1, but it didn't take long to rush to 9.4 and 9.5. Ranked first, because of this score, it has been a sensation for a while, and it is simply the best promotional material.

Of course, even if IMDB modified some scoring rules, "The Dark Knight" still ranked fourth with a score of 9.0 thanks to the fans' love.

After eating and drinking, Lyman remembered the expected plan of "Iron Man."

For this project, Firefly's publicity resources are insufficient.

In the original time and space, Marvel signed a distribution agreement with Paramount, and signed several copies in one go, and even after Disney took over, it would share some project rights with Paramount.

Now, what's better about Firefly than Marvel is that it achieved its value earlier, the project has a certain degree of protection, and Lehman didn't want to deal with Paramount.

Speaking of it, after DreamWorks was incorporated into the Paramount system, they were less short of projects, and it was even more difficult for the two parties to compromise.

Thinking about it, Lionsgate is a good spoiler, but when it comes to distribution capabilities, it must be no better than the traditional five giants.

In addition, Lionsgate’s business can be expanded, but not too prominent. Projects such as "I am a Hero", "Twilight" and "Hitchhiker" are given to the operation, and "Iron Man", which needs more channel knowledge, is forgotten. .

Whether Marvel can be an instant success is still more important.

For example, "The Dark Knight" can be supported by more than 4,400 theaters, but it is really not a good movie that can be quickly negotiated.

All the theater resources that Firefly can get until now are only more than 2,000 and 3,500 screens (because the Hollywood theater chain is dominated by multiple theater chains, "The Dark Knight" should have more than 6,500 according to the screen canvas algorithm).

That's it, because the firefly's record in recent years was seen by the theaters, and it was slightly tilted.

Relying on relatively strong capital reserves, Lionsgate is still a bit worse in North America. From a global perspective, the foundation of the distribution network has begun to be established, and there is still a way to go to become bigger and stronger.

More importantly, "Iron Man" can't be screened for a long time. It must be a wave of enthusiasm, quickly accumulate box office, and then wait for the painting.

Times have changed, and the era of fast consumption cannot withstand the passage of time.

It is impossible to imagine that it can have a 6 or 7-month screening period like "Titanic", because no chain theater will do such an obviously unthankful thing.

Generally speaking, including the top few works on the box office list, the box office of the first four weeks accounted for more than 70% of the total spot, and a little popcorn accounted for 80%, which basically harvested the box office profits that should be some.

In the past, the production output was so large, and the theaters were worried about not having a good source. Now it is different. The competition is cruel and there are more choices.

Furthermore, the overall economy of society is now better.

Entering the streaming media terminal, the film can still make money, and the studio does not need to drag.

"Mr. Campbell, do you have time tomorrow? I would like to invite your company to discuss a cooperation. Between May and August next year, a project with a production budget of about 180 million needs to be put into the theater. I wonder if your company intends to take over ?"

"Ok?"

Johnson did not expect good things to come so soon.

180 million?This is the Marvel adaptation project.

Well, this can be discussed. Anyway, it's just distribution, and channel dividends are not profitable.