Hollywood legendary director

Last night, it rained.

It finally stopped around 9 in the morning.

In a reception room of Warner.

Lyman sat politely, with a table in front of him, and two cups of coffee above the table.

After greeted yesterday, Warner's issuing department held a small meeting temporarily and unanimously agreed to the arrangement for next summer's issuance.

For large studios like Warner, how to divide the schedule and resources requires many considerations. The main reason is that there are too many business plans, but also the value of their own investment.

In other words, even if Firefly is willing to provide projects, it also depends on whether Warner is willing to vacate the schedule, especially the summer schedule. The disputes are the fiercest each year and the market is the deepest time.

In fact, cooperation is like this.

Mutual temptation and mutual compromise, when the interests and investment are not enough to impress the partners in an embarrassing situation, it is either impossible to talk about it, or to tear the skin.

Because of the inconsistency in the needs of both parties, others that you feel good may not feel suitable.

The interests of Firefly and Warner are not conflicting enough to be irreconcilable. At best, some perceptions are not clear. Moreover, judging from previous performance, especially the great success of "The Dark Knight", Warner executives really don't think it is their own contribution. Big.

Don’t you see, the global box office of "Superman" released by 4,200 theaters is not as good as "The Dark Knight" in 3 weeks, let alone the production budget of the two is not in the same level.

Is there any studio that doesn't want to make more profits with less expense?

This is also the reason why Nolan, Spielberg, Lehman and other economic directors are so popular. On the contrary, Cameron, who has achieved greater and better results, must be cautious when investing in his projects.

Because this product has a high probability of overspending, the promise of the project before the shoot is fart. Once it enters the production stage, it will be uncontrollable. No one knows what reason this rogue delayed the progress...

On the seat.

Joson Campbell looked at the terms of cooperation regarding "Iron Man" with great interest. The more he looked at it, the more interested he became. From time to time, he asked about the shooting plan and production ideas, as well as the target audience.

Lehman dealt with it deliberately, and didn't think Warner would give up the cake he got. If Warner couldn't, there would be Universal, Columbia and even Fox in the alternatives-the two sides temporarily had a little conflict over the hero's return.Another reason is not to let Fox feel that Firefly is indispensable.

This attitude of Qiaosen keeps the atmosphere of the conversation good.

After all, film sources with high budgets like "Iron Man" can also effectively reduce the operating costs of distribution channels. Even if it loses, Warner is a waste of time, energy, and schedule costs at best, and it will not lose money.

There is little possibility of loss in the issuance business, and it can only be said that the rate of return is not worth the workload.

"It looks like Firefly is very confident in this project?" Joson laughed.

Because this stipulates that if Warner wants to take over the release of "Iron Man", the investment in publicity and distribution shall not be less than one-third of the investment in production, that is, the entire publicity cost must not be less than 60 million US dollars, and the theater line must not be less than 4000 stores and 6000 screens.

Of course, the premise is that the project is worthy of this investment. If the box office for the screening is too low or the evaluation during the trial screening is too wide, Warner naturally has the right to terminate the cooperation.

"Every project is confident before it is produced, otherwise it won't be shot." Lehman replied with a smile.

Jonson paused for a moment, because he seemed to have two questions with Lehman's answer.

It’s normal for the project to have a loss and make a profit, but when you think about Firefly’s record, it seems to be the case. At least the current evaluation of Warner, Firefly’s production business is generally divided into two categories. One is that normal theater projects are based on a medium budget. Mainly, the second is the award-winning films of Oscars and Cannes.

But no matter what kind, fireflies have made achievements.

This is the reputation of the industry.

But every negotiation is an exchange of interests.

Warner still needs to walk around the negotiating table after preliminary confirmation on cooperation matters.

Lehman also gradually became familiar with this process.

There are routines to follow between you and me.

"If you don't spare the summer schedule and enough cinema screens, why do you need to hand it over to Warner to issue?"-This is to set the hole card to belittle the opponent.

"The box office of "Iron Man" is better. Can Warner make more money? I approve of your company's distribution capabilities."-This is for sure that the other party eases emotions.

"Haha, in fact, this project was successful. In terms of the sequel plan, Warner will help some this time, and we can continue to cooperate next time. Firefly has no overseas channels, right?"-This is an advance of future earnings and a blank check. Lure.

"Your company is not sincere. I also made an appointment with the president of Global...unless the channel extraction fee is reduced."-This is to put pressure on competitors.

......

In fact, Lehman didn't want much, not a condition that Warner could not accept.

1. Free up space for the release of "Iron Man" in the summer file next year. At least 4000 theaters will be guaranteed to maximize the benefits of the screen, and everyone will benefit;

2. Excluding copyright, 15% of omni-channel revenues will be used as dividends for distribution channels provided by Warner;

Third, Firefly bears the production budget. After the minimum publicity cost is 60 million, it will be adjusted based on market performance. If necessary, Firefly can share the publicity expenses. In addition, the offline distribution in North America and the offline market Blue Butterfly Pictures Part of the contract

Fourth, the copyright belongs to Firefly, and Warner has three years of operating rights, mainly for overseas markets.

Before coming to Warner to negotiate the distribution business, the management of Marvel Entertainment signed a license to use the copyright image with Hasbro, mainly because Hasbro has business dealings with toy manufacturers around the world.

After the initial launch of the "Transformers" IP, Hasbro's overall strength has risen again. It has occupied 70% of the derivatives market in North America and is truly the only one.

Marvel's own poorly managed toy factories and stores are obviously not enough to complete the entire surrounding sinking, and can only cooperate with Hasbro.

Even so, Mann Media, which has little influence on the copyright market, has made great progress. As long as "Iron Man" gains popularity, Marvel's independent business, including comic publishing, can activate part of it, increasing sales, and it is involved. The chain of interests is quite wide.

This is also why Marvel's market value exploded after a successful fight, because Marvel's shortfall is to prove its ability to develop comic adaptation projects and complete business integration.

After several contacts, Warner generally agreed to the above-mentioned conditions of the Firefly side, but also proposed that the sequel to the "Iron Man" project must be taken over by Warner.

This is actually a more common supplementary agreement in the industry, just like the "Lord of the Rings" series clearly concealed profits, but the parties still cooperated with each other in three films before they parted ways.

Because after a project gets bigger, it is impossible for the producer to use the successful results as a bargaining chip to cooperate with other issuing companies. Isn't that charity?

Therefore, the final contract stipulation is not only based on market reaction, Warner has the right to terminate the announcement of investment, if the image of Iron Man still needs to shoot independent works, Warner has the priority of distribution.

Of course, after Lehman argued for reasons, this film contract is limited to three, and it is a copyright independent work. It does not care about the right to use the image, and it also states that no matter what the situation, Warner must provide publicity resources in accordance with the established conditions, unless Firefly Take the initiative to withdraw files.

The determination of such an agreement protects the interests of both parties.

Just as Lyman took the right to participate in the Batman trilogy with a bit of foresight, Warner was upset and had to give it.

Hollywood is a place that pays more attention to the spirit of contract. It is better to implement verbal agreements as it is protected by the Film Act and the Copyright Act.

Even because of the discordance of interests, it can be justified.

At this point, Warner and Firefly once again used the Iron Man project as a short-term ally that reached a consensus, and both sides had their own expectations.

In the first week of August, the North American box office of "The Dark Knight" accumulated 420 million and 863 million worldwide.

After more than half a month of preparations, the costumes and props for the "Iron Man" project are basically in place, and the packaging service reached with the actors' union and caa has also been officially confirmed, paying 36 million US dollars...