Hollywood legendary director

"The ratings at the end of the first season of "Stranger Things" broke 7.5, bringing HBO no less than 9 million new paying users. According to the agreement, in addition to the 36 million broadcast fee, the paid share can be credited to 52 million. ....."

Kelun, the president of the TV department, took a detailed performance report, just like reading an advertisement, and began to report on the performance of the Firefly TV field in the first half of this year. Expenses and taxes were 17.5 million yuan, and "Stranger Things" temporarily brought 40.5 million US dollars to the company.

The sales of other TV stations' broadcast and burned DVD full set of dramas can earn about 37 million US dollars. This is a market estimate based on the first month's sales data.

The other is that at the end of the fourth season of "Prison Break", the highest ratings were only 6, which was a slight drop compared to the third season, and the average ratings fell to 4.2..."

"Wait a minute, what happened to the "Prison Break" series?"

Lehman hurriedly interrupted, "The previous plan was not just to film the four seasons. The protagonist team successfully escaped from prison and some of them were captured. Are the protagonist and his brother okay and uncover the murderer behind the murder? Why is it not over yet, and the ratings? It's getting lower and lower."

Coron is a bit wronged. As a boss, you don't usually pay much attention to the TV department. You take care of the film business every day.

Of course, I can’t say this. I have to explain it well: "CW TV station offered to continue buying the series, but after the filming, the plot conflicts became more and more difficult to arrange. New maps and new scenes were inevitably changed. I don’t like to watch it. Even so, the ratings can still pass 4, which is definitely worthy of shooting.

In addition, CW TV station is willing to pay copyright fees in advance, and those French producers also came to discuss, so the crew reserved space for the sequel..."

With that said, Lehman understood.

Hey, it's not that "Prison Break" still has room for profit. Several partners are not willing to give up this series. What should I do? Create a plot without a plot, no conflict, forcibly set conflict, just bad money.

Okay, the TV station didn't refuse, what is their producer's unwillingness to do, although the TV show Firefly doesn't have much investment share...

Lehman was angry and asked, "How about the other projects?"

Kelun continued to report, "Breaking Bad is currently filming the second season and will be screened on Fox TV in October. The broadcast rights can be credited to 50 million and the net profit is 29 million.

The fourth season of "The Walking Dead" will be launched soon. HBO has always been in the winter file. The production budget has increased to 42 million, and the broadcast profit is about 34 million. The ratings are relatively stable and the topic is relatively high... "

"No other new dramas?"

The co-authored TV department is still eating its laurels. Aren’t these all his projects?Lehman was surprised.

But he approved a part of the funds for the management of Kelun and other management to develop the project.

"Yes, it's just a criminal drama, imitating "FireWire", but during the trial broadcast, the results were too bad and it was cut."

Coron was a little embarrassed. Their department had too few staff. Just reviewing the script took a lot of effort, and finally found a subject that was easy to get results. As a result, the market did not buy it and lost 6 million yuan.

Had it not been for the prevalent creative mechanism of American dramas to protect them, when the first season was fully filmed, I would look for a TV station to show it. I guess the budget could be fully invested.

Lehman was speechless. It seemed that the television department was still far behind the booming film business.

But think about it, Marvel has got it. Some of the less well-known characters in it do not have to be made into movies, but can also be entire TV series. Although the TV industry has fewer sources of profit, it has less investment risk, and it is easy. Get your funds back soon.

But now the first shot hasn't been fired, and the foundation for TV drama is not enough, so I have to slow down.

Lehman thought for a while and came up with an idea, mainly because the next few years will be a period of rapid growth of the company, which requires a lot of capital to fill up, and it has been paying for it, which is still too little.

"I have an idea. Now that there are no good dramas on sitcoms, there is a gap in the market after the end of "Friends", so our company can try to focus on the direction of new dramas.

For example, a middle-aged man, very awkward and funny, creates a sense of contrast in the form of rapid scene changes and draws jokes.

The script does not need to be coherent in the plot, to be a small collection one by one, the main thing is to be funny and stubborn."

"specifically is......"

"Are your brains broadened? Current affairs news, life stories, and relationships between men and women can all be used as material. Have you ever seen "Mr. Bean", and learn from other people's shooting ideas. Let's call this play "Men's Cock". , How to be funny and how to come, cannot be limited to one place."

Lehman casually explained the idea of ​​the series, and Glenn became clearer and clearer. He was new to the management and had no experience, but at any rate it was also slowly raised from within Firefly, and he did things reliably.

After that, Lehman asked him to go to the screenwriting department to make a total.

......

In later generations, the mainland was the first to try and learn from non-traditional sitcoms. There is no single scene or character setting, but simple life details. The stage is full and there is no cohesion of the plot. Fixed actors perform joke sets with different roles. This kind of comedy is produced by Sohu and directed by Dapeng, "Dao Si Men".

And achieved great success.

The "Mr. Bean" and "Ms. Diaosi" filmed in England and Germany are without exception conquering the people with jokes.

The markets all over the world actually love comedy, whether it is in the form of a movie, a TV series or a short film collection, as long as the filming is excellent, there is no fear that the audience will not like it.

Laughter has always been rooted in an emotion of the masses.

As for this new drama, it is also reasonably stacked with a lot of mature, spoof, and contrast-based comedy elements. At this time, "Mr. Bean has already been popular, but there are few other dramas of the same type. It is suitable for the play of Firefly , As long as the screenwriter is in place, the need for the shooting team is not high, and it saves money.

The money to make a film of "The Cock Si Man" may not be enough for the fraction of "Prison Break", but once the filming is done, it can create the same value. This is the charm of comedy, and it is also the most proven comedy in the market. The theme is extremely cost-effective.

Dazzling to the 22nd.

"The Dark Knight" has accumulated 450 million in North America and 790 million globally.

In the firefly office.

The sponsorship issue of "Iron Man" under Ryan's responsibility has also been resolved.

"The advertising sponsorship of the watch is sold. Omega is willing to pay 9 million US dollars, but it requires no less than 3 seconds of lens."

"In terms of clothing, BananaRepublic's Propaganda Department responded that all the men's clothing in the play was sponsored by them, and the price was the highest, 4 million US dollars."

"The Pentagon has promised to provide weapons and equipment, armed helicopters and military explosives free of charge, but we must ensure that the image of the military must be positive. There is also a colonel who wants to play a role and enjoy it. This time he led the team."

"In terms of sports cars, Audi wants to promote their R8 supercar, and also wants to cover other car models that can appear. The sponsorship fee is 40 million US dollars..."

Since "Untouchable" reached the top of France, Lehmann's value has once again risen, mainly in the global market, and his market recognition is very high.

No, when Lehmann decided to direct "Iron Man", many luxury goods groups that were helpful to enhance their brand image or promote their businesses wanted to make their products appear in the new drama.

And at every turn, you have to compete with each other at a high price.

Even if there are a lot of Hollywood directors, Lehman is also recognized by the market as a business director, and his value is very high. After all, his films have never lost money and are very secure.

Of course, with so much sponsorship fees, a large part of the cost came back before the film was made. This is because Lehman tried his best to avoid his own work from becoming an advertising film-if it is shameless, like "Transformers", I can't wait It’s not impossible to film a scene with billboards next to it, and it’s not impossible to fully recover the cost, but there are too many non-dramatic elements in the scene, which is definitely not a good thing.

The audience didn't buy tickets to come in to see the advertisement, too much.

Therefore, Lehman has to ensure that the implantation effect of these sponsors is good, otherwise no one will be willing to pay high prices to support him.Be measured.

"What did Apple say?" Lehman asked.

"Apple agreed to sponsorship conditions and paid 2 million advertising fees."

Hearing this, Lehman just wanted to have fun.

It's not because of money, but later generations of Apple sponsored film and television shooting to provide almost only products, and sponsorship fees are not paid at all because of the big business.

Anyway, at that time, the US mobile phone market share, Apple ranked first, they were too proud.

Although 2007 is not better than later, Apple has already launched the first generation of Apple mobile phones at the January press conference. Although the sales volume is not large, the mainstream people are still using Motorola and Nokia, but with the emergence of epoch-making products, it is only time to become stronger problem.

You know, the first generation of Apple mobile phones have integrated iPod, telephone and Internet functions. More importantly, the page control uses touch screen technology. The 3.5-inch screen is large enough in the mobile phone models at the time.

Although the first generation was a bit unsightly and awkward, Lehman still got one.

After all, while mainstream Motorola, Nokia, and BlackBerry phones are pushing full-keyboard phones, the iPhone has chosen to hide the keyboard. Only a home button is designed on the front, and they are all controlled by touching the screen with fingers, without the need to carry a stylus.

These are undoubtedly epoch-making concepts.

In addition, Apple is busy promoting their new mobile phones, and is still willing to give money. They don't even have close-up shots, so they paid 2 million.

Of course, even if they asked for a close-up close-up, Lehman would not agree.

Just a communication tool can be used. Isn't it a panic to give a feature? He is not Michael Bay. For the sponsor, even the plot can be saved.

Just after "Twilight" was finished, all aspects of the preparations for "Iron Man" were almost completed...