Hollywood legendary director

"Loch Nessie: Legend of the Deep" is one of the typical cases where the fragrance inside the wall does not smell outside the wall.

Original time and space, in North America, it took two months for this work to be shown for a total of 40.4 million U.S. dollars. It is estimated that it will lose more than 65 million, and there may be more than 20 million loopholes in the offline.

As a result, the Asian region has brought surprises to Colombia. Japan, South Korea, Malaysia, Thailand, and China, which is rapidly rising in the film market, brought them more than 30 million U.S. dollars—take China as an example.

In the Lunar New Year period of previous years, the box office revenue of domestic films fluctuated between 200 million yuan and 300 million yuan, and most of them were dominated by the big ones (Director Feng and Guo Shi).

But this year, the overall box office market has soared. The Lunar New Year’s stalls have accumulated more than 800 million yuan, a qualitative leap. The market size has increased by 25% for 5 consecutive years, until the box office blowout in 2007.

The box office of "Assembly Number" was 260 million, the box office of "Voting Certificate" was 220 million, the box office of "Yangtze River No. 7" was approaching 200 million, and the box office of "Big Slam Dunk" easily exceeded 100 million...

In terms of imported films, the box office of "Nice Monster" was 5.7 million on the premiere day, and then quickly topped the weekly list with a score of over 25 million.

Actually.

American mainstream movie viewers generally accept happy education and like to watch movies with lower thresholds...

Time went back to three days ago.

On September 21, "Loch Ness" and "Twilight" were introduced into theaters at the same time.

As a result, most film critics' evaluation of "Twilight" is not as good as "Loch Nessie".

Lyman looked at this, somewhat helpless.

Although they are all invited, he can't always write film reviews according to these people.

Most film critics still have morals, even if the criticism is not so sharp after receiving the red envelope, they should still be scolded.

The five major movies are all sprayed before they are made, let alone Lionsgate?

"twilight"?What the hell.

I don’t know the so-called, inexplicable, the actors are exaggerated, have no acting skills, and piles of incomprehensible plots, naive and bloody, stained their eyes...

Edward: I was born to kill.

Bella: I don't care.

Edward: I have killed people.

Bella: That's nothing.

Edward: I once wanted to kill you. I have never wanted your blood so much in my life.

Bella: I trust you.

Edward: No!

Bella: I'm right here, I believe you-a dialogue that was intercepted at random is very smelly-Qiong Yao, I added Qiong Yao, I can smell Qiong Yao...

The film critics are a group of people over 30 and 40 who are mainly interested in movies. How can you watch such a movie?

Just like those born in the 90s who are always spitting out when they are young, how can they regard "Han Zhu Ge Ge" as a childhood classic...

Looking back now, it is terrible.But it used to be beautiful.

Inside the theater.

The premiere is over.

Amidst the scolding, "Twilight" won 69.63 million US dollars in the first weekend, which caused a sensation in the market.

Scolded, the mainstream audience of the film is between the ages of 12 and 18, and it is not filmed for critics. Whether you say this is a fan movie or a fool movie, this does not affect the audience's vision of Edward and Bella. Between love.

Because this is the most suitable film for the youth.

The film seems to have a cliché plot and pale in sentiment.

It's a love story between people and ghosts under the packaging of "vampire + youth campus love"

It is full of boring long shots that snap at handsome faces of handsome men and beauties, shabby performances, procrastinated plots, and breathless, incoherent lines.

But this is all an adult's evaluation.

On the Internet, this film has already been screened, and countless boys and girls are intoxicated, and then the second and third brushes have become the movie with the highest rate of return during the period. It is even more terrifying than "The Dark Knight."

It is precisely because of a certain age group that a box office miracle has been created.

The mind of a teenager is the most difficult to think about, full of sensibility-falling in love with a handsome, superpowered, considerate and gentle person who is different from herself is a dream every girl will have-a beautiful and pure girl will also It is the type that boys like.

It's that simple, Yan Zheng, happened to hit his inner fantasy and softness.

There is an obvious feature. People in their youth always pay attention to spiritual enjoyment, and their material needs are not strong because they did not enter the society. Therefore, 99% of Twilight fans are teenagers, and the proportion of women is extremely high.

It's almost a movie with a specific audience, from the original, the screenwriter to the director, all female.

It can even be said that the continuity of the whole film is not logic, but a kind of emotional fluctuation.

Why is "Twilight" almost no adult market, why does "Twilight" attract abuse?

Because this is fundamentally a question of ideology.

The older you get, the more realistic and ridiculous.Just like Martians cannot understand Mercurys.

Everyone is from that period.

Think about those days of casual publicity. If what you longed for was really shown on the screen, would you be crazy?

Incomprehensible, but it will happen.

......

"Edward! Edward!"

"Bella, Bella! Here, look here."

According to the company's requirements, Kristen Stewart was very cold-hearted throughout the whole process. Only if lucky fans get the chance to sign, will they smile warmly and provoke an exclaim.

Countless young girls rushed here, putting pressure on the security guards who maintain order.

This situation is more appealing and enthusiastic than many stars who have already become famous.And this is just a movie.

As if overnight, Kristen Stewart and Robert Pattinson became the focus of the most topical pursuit.

Even their two brokerage companies can hardly believe that "Twilight" has such a magical power, let alone young people with amazing desire to buy, they are always impulsive consumption.

There are endless theater lines, and the girls have become the protagonists of the market. Many filmmakers are shocked, because the box office of "Twilight" is completely carried by them. Other age groups only swear, and occasional objectivity is only centered on special effects. And set it up.

Following this, both actors were scared.

too crazy.

You can imagine wearing it casually and selling out the same clothes the next day. Kristen Stewart feels quite unreal.

She has been in the circle for several years, but she has never encountered such a thing.

Of course, the agent told her that this is just a kind of emotional sustenance from the fans, and not paying attention before does not mean that it will be the same after this.

In other words, as long as the young actors who participated in "Twilight", the agency behind them is thanking Lehman, and their value has risen sharply. This is like the sudden long-term red of the unknown stocks they hold... a surprise.

Such a situation naturally provokes the company's executives behind it desperately to meet, and more reasonably package these two suddenly popular actors.

Better economic contracts, better and more complete teams, as well as magazine interviews, press releases, talk shows and other media resources that are easy to get attention.

Movies are selling hot, and life is turning over. This is the charm of Hollywood.

As long as you have value, the channels for monetization come to your door.

In the same process, actors and actresses became more famous and facilitated overseas publicity.

After the film proved that it can sell in North America, distributors in other regions no longer procrastinate and invest in appropriate resources for promotion.

Britain 6.82 million; France 3.2 million; Germany 1.02 million...

The youth market all over the world is blowing up an aesthetic and magical wind, and the value of the combination of Bella + Edward is rising.

In the next week, North America dropped less than 20%.

The overseas side won 53.25 million in the first week, and it was screened for 10 days, 173 million worldwide.

Not to mention "Twilight" is very suitable for peripheral development.

Lionsgate has also deployed early, under the box office, authorized profit net profit will not be less than 140 million US dollars.

In other words, this work not only made Lionsgate's original goal plan smoothly realized, but also the situation became more optimistic.

In the office.

Jon Fellermei stared at the marketing department and adjusted the audience's estimated number of the film. He only felt that a fire was burning between his chest and abdomen, and his spirit was greatly excited.

What does it mean to win young people?

Relying on the youth market alone, the project "Twilight" with less than 40 million dollars will win 370 million dollars in the world, which is crazy.

Is there such a phenomenal youth work after Harry Potter?

Before that, did Lionsgate and Warner have room for comparison?

If the film market is rational, of course it’s impossible. Lionsgate and any of the Big Five are not rivals at the same level based on distribution capabilities alone. But it is precisely because movies are full of variables and variables that cannot be manipulated by humans. So charming, so easy to defeat the strong with the weak.

Lionsgate has won this battle!