Hollywood legendary director

Entering October, the hottest and most eye-catching part of the North American film market is still "Twilight."

Many senior executives of independent production companies look at "Twilight" with envy and are very irrational, but they want to be the next movie target pursued by girls.

As a result, novels or projects related to Marie Su have been carried to the desks of major entertainment companies. Analyzing the market of "Twilight", they can see the magical love with only dog ​​blood. It should be easy to follow the trend..... .Ha ha.

If it is, the "Twilight" series will not be the only phenomenon of a specific market. Just like "Han Zhu Ge Ge" why the ratings are so high, the annual re-screening is high, and it is specially selected for summer vacation... ...Nothing else, profit.

The second week of October.

"Twilight" has a global total of 286 million, officially recovering all costs, and then the box office is accounted for, that is the profit of each share.

With this relationship.

Overseas publishers work harder one by one. After all, they are all making money for themselves. It happens that the audience still likes it, so why not push it?

In this way, Lionsgate's release pressure was greatly reduced, and the group of foxes were finally tied to the chariot with profits. Although it was only the first cooperation, but with the first, can the second be far away?

Gradually, Jon Fellermei focused more on the promotion of "Twilight" to talk about overseas business with some small producers, and hug Firefly's thighs.

Everyone has seen the scenery of Lionsgate, but they don't know whether this project was obtained after Lionsgate paid a certain price.

Just the day before yesterday, Jon talked to Lehman again, and after testing his tone, he understood what the other person was thinking.

For the main "Twilight" project, Lionsgate will at least throw out more than 50 million in publicity expenses. As a result, in terms of accounting, they only have 10% of all channels and the priority of the project.

What is this concept?

For a part-time job, the majority of profits and copyright are in the hands of Firefly, and it is far lower than the general distribution commission.

You know, when Lehman was negotiating with Warner because of channel profit sharing, his request was reduced from 20% to 15%, and only 5 percentage points made Warner tear his skin.

Because of such things as cooperation, once the conditions are lowered, can you easily rise back?

You can’t ask for 15% of the distribution profit for this project, and it will become 20% for the next project.This makes no sense.

So when Warner thinks that Firefly has made an inch and does not qualify for the conditions, it will turn back and give some warnings.

Of course, nowadays, the status of fireflies is different.

With the strength of the production business, they are fully qualified to do so.

If Lionsgate does not come up with a more favorable cooperation plan, Lehman will not foolishly hand over the "Twilight" series of projects.

Why?Right.

First, Lionsgate has just established an overseas network, with no background and no experience; second, the higher the box office, the more you can earn, or you can get the least profit from the distribution, and you can make more. Is the former? Lionsgate does not have the top five ability to make a big cake Strong, can only think of a solution from the latter.

It happens that some projects that do not require theater resources are thrown to Lionsgate, which is a win-win situation for maximizing benefits.

Like "Twilight", it is basically supported by young audiences. If it is handed over to Warner for distribution, they can only capture this part of the audience, but they must take at least 15% of the project revenue from all channels. Now it is replaced by Lionsgate. , They are also focusing on the youth market. This is the limitation of the project type itself and does not change due to human factors. However, Lionsgate is relatively weak, encountering a strong firefly, and this is the result.

Because they are more in need of good film sources, they are more urgent to open the situation than the Big Five. This is the confidence that the fireflies dare to lower their share.

Jon Fellermei also understands, so he puts in some supplementary clauses to make up for the loss, such as the priority of the "Twilight" series, such as two film appointments per year, such as "I am a hero"...

If you get less points than the average issuer, you will get more and better projects-internationally, the issuer accounts for 17%, but does GM still score the status and strength of the two partners? If you It is a small studio with very low output. Sometimes there are good projects. Warner takes 30%, which is also very reasonable. After deducting the theaters and taxes, the basic film party will not make much overseas. Money is a kind of comfort, but you can't help but cooperate, because the other companies also pump like this, so there is no choice.

Into the night.

Jon Fellermare stayed in the office, calmly thinking about something.

His idea is to initially expand Lionsgate’s overseas business with the help of Firefly’s production capabilities, and then use this as a template to negotiate with other studios to get more film sources, and then slowly expand.

But reality is more difficult than ideas.

"Twilight" was a success, but this project can only bring Lionsgate $23 million (estimated at the box office), and most of it was eaten by fireflies.

What made him feel a little bit aggrieved was the success of the project. Other filmmakers did not recognize Lionsgate’s ability to distribute. They all felt that this was the peculiarity of Twilight itself—before that, you could see that a project could arouse teenagers. The result is that other age groups are criticized and abused. Is the box office not low?

It is Michael Bay. The mainstream audience evaluations are all cool and exciting, but actually quite objective.

Do you eat fast food, you can eat it, there is a momentary aftertaste.

In other words, he allowed the company staff to contact so many film studios and brought the successful case of "Twilight". As a result, most studios still felt that Lionsgate was unreliable. Although the top five took a lot, they took over the distribution. , The box office market is easier to accumulate.

This brings me back to the previous question.

The bigger the cake, the more the studio gets. How to measure it is a sensible thing.

for example.

The same project.

Lionsgate draws less, because it is weak, and it is a breaker of the established pattern, but its issuance capacity can only sell 10 million box office;

The top five draws a lot, because they have always been strong and dominate overseas publishers. They require simultaneous announcements and must follow their ideas. There is no possibility of worrying about risks, and they are very hopeful and capable to sell this project. Out of 15 million box office, and the box office is higher, the higher the popularity of the project, the more valuable the copyright and offline, it’s you, who do you work with?

Of course it is the Big Five.

You also don't look at Marvel's first film "Iron Man", which company Lehman specifically talked with.

Regarding the mainstream market, it is still easier to judge that the old brands are more powerful.

However, Lionsgate is not useless. Some projects are too restrictive. It is like literary works taking the route of film festival awards, which are better than theatrical releases, more profitable and more reputation. The specific audience is different, the path is naturally different.

If the pros and cons are considered carefully, the appearance of Lionsgate actually gives the middle and lower studios an additional choice.

But to make everyone more recognized, Lionsgate still has some way to go.

In short, the first step is to go out and be solid.

Lionsgate can only comfort himself so much and continue to fight for more voice.

......

Firefly Building.

A meeting room.

Lehman, Joseph, and Liam, who were discussing the profit from the copyright licensing of the "Twilight" project, did not take long to arrive at an estimated market value.

In other words, the protagonists are so popular that they have become newcomers, and the copyright market is followed by revenue.

"After the film is drawn, offline home entertainment can also cost 260 million U.S. dollars." Liam carefully checked the project's market potential and gave a rough estimate with a smile on his face.

Although there may be deviations, it is absolutely small. This is his experience in project distribution for so many years.

At this moment, the three people are sincerely happy and joyful for the success of the project.

Just one "Twilight" can generate 480 million revenue for Firefly in the next three years, and this is only the first part of the series, usually the lowest value, and we can look forward to follow-up development.

Not to mention that it can reach the IP height of "Harry Potter" and "Lord of the Rings", and compare it with "The Matrix".Liam thought.

He is optimistic about the future of the project...

This is the confidence given to him by the sudden outbreak of teenage fans.

After the meeting ended.

Lehman was busy again for the latter part of "Iron Man."

There are a lot of special effects in this play, which is very troublesome. A team is assigned to the digital field, and the completion time given takes 3 months.

Fortunately, the schedule is abundant...