Hollywood legendary director

In a blink of an eye, another weekend passed.

October 15th, Monday.

After the fourth week of screening of "Twilight", the world officially passed the 300 million mark, with a cumulative box office of 327 million. The film's decline was another 26% lower than last week, and the single-day revenue in North America was even less than 1.3 million US dollars.

This can be regarded as a relatively single shortcoming of the "Twilight" market, the heat rises quickly, the consumption is faster, and it is completely impossible for long-term screening.

Seriously speaking, the average commercial film will account for 60% to 70% of the total box office in the first three weeks. "Twilight" is different. The first three weeks may account for 80%. The follow-up is really a cliff-like decline. When you get up, you can see that the cumulative rate of box office has slowed down significantly.

Of course, in the eyes of many people, this is already very good. Not every film can detonate the market while being very strong. Once a similar film appears, it can at least lock the top three in the annual box office.

In addition.

Warner began to deliver the first profit of the "Dark Knight" project with Firefly.

This movie received 489 million in North America and a global total of 978 million, of which the North American theaters only drew 35%-the box office is too strong, Warner can raise its own bargaining chips, overseas theaters get 47%, and box office profits , The hospital took first, North America left 317 million, and overseas 258 million.

Excluding some of the wastage, labor, transportation and taxes, the gross box office profit was US$513 million.

According to the contract, Firefly, as a producer, can share a profit of 371 million. After deducting part of the promotional expenses and production costs, the box office net profit is 89 million, and Warner’s revenue is 102 million.

But this is an appetizer, and the main thing is offline and copyright.

Since the beginning of the movie, the price of hardcover DVDs that were quickly launched was 128, 65, and 45. The sales volume in the first month was 17.65 million sets. As of this time, a DVD service including leasing and Netflix’s launch had a total profit of more than 135 million, the market is equally hot.

Based on data estimates, the value created by home entertainment will not be less than the box office profit, that is, it will be more than 500 million, and there are not so many intermediate links offline. Firefly roughly accounts for 264 million and Warner's 128 million.

Although Warner’s profit sharing is relatively low in this regard, Firefly can only wait and see the benefits brought by copyright. It is predicted that it will not be less than 600 million.

In general, "The Dark Knight" can bring a net profit of 353 million to Firefly and Warner's 830 million US dollars.

With the joint efforts of the two parties, each has achieved greater gains.

It's just that compared to the income that can be obtained in the future, the first Warner has only delivered 290 million, and the rest will be slowly divided into batches.

......

"Twilight" is still slowly accumulating the box office, and the later stage of "Iron Man" is also slow. The related special effects scenes and screen rendering are very labor-intensive.

On this day, Lehman went to visit Christopher McLeodendre’s first project after creating a lighting entertainment label.

The simple shape and the yellow color make people familiar.

If someone told Mai Lei Dan De Rui that a group of yellow creatures with a height of about 1 meter, no necks or waists, and thick from head to toe would become the most popular anime character in the world, perhaps he himself would not believe it.Can anyone know what will happen in the future.

But it is this little yellow man who has no idea about the global explosion.

But who knows that Minions are only the companion characters of "Despicable Me", because the lighting entertainment animation team carefully studied the best-selling animations on the market, and a contrasting agent idea was decided by Mai Lei Dan Rui under.

The protagonist of "Despicable Me", Gru, has referenced many classic special agent movies in his image design, from the "007" series to the "Pink Panther" series, and even learned from the "Dog" series. As the protagonist, the villain also has a counter-type meaning, highlighting a new idea.

As for the group of minions who don’t know what they’re talking about, it’s just that the animation team needs some more creative elements to enrich the film’s interestingness and commercial potential. It’s specially designed to sell the surroundings and the purpose is to empty the audience’s wallets on the outside. .

Moreover, compared to Pixar’s creative mode of burning money, the lighting entertainment led by Mai Lei Dan Rui will strictly control the cost of the film when producing the film, ensuring the profit margin of the film and reducing the risk of investment.

Because when Lehman asked him how much budget he needed, he controlled it very carefully and didn't intend to waste excess funds.

Such an animation work with a huge workload can be guaranteed to be completed with only 69 million funds in a two-and-a-half-year production cycle.

To be honest, Lehman really likes this kind of economical management talents. He doesn't raise the risk in vain. Instead, he will actively consider not placing a greater burden on the parent company before the release.

After all, animation production has always paid off slowly, the main production is not easy, and it is not as creative as a live-action movie. It is enough to invite actors and pull up a team to shoot.

Animated films are an area that tests patience, team cohesion and innovation.

After confirming the work, Lehman approved the corresponding funding, and "Despicable Me" was formally established. It was a few weeks easy to see the later stage of "I Am a Hero" or the progress of the filming of "Dao Si Man", and occasionally care about "Iron Man" Progress.

Entering November.

When the North American box office of "Twilight" was fixed at 167 million US dollars, and the number of screens was reduced to 220, which would be the number of paintings, Lyman approached Li Press.

"Iron Man" will be launched after the "Hulk" project that has been negotiated with Universal.

In the original time and space, "Invincible Hulk" spent a budget of 150 million to shoot a commercial film that purely removes humanistic thinking. As a result, it only earned 263 million box office worldwide, almost using a basin of cold water to almost douse the flames of Marvel's recovery, because At that time, "Iron Man" had just broken the financial crisis and brought the animation business integration.

Facts have proved that the second part of the restart is not as good as the first part of Li Zheng's filming. Although they all lost money, the former earned a bit of fanfare, and the role modeling was quite suitable.

Perhaps this is also because the popularity of the Hulk character is at the forefront of Marvel heroes, and has received more attention and expectations, so the requirements are more stringent.

In terms of setting, Bruce Banner, but a genius who suppresses emotions, is so intelligent that he cannot be identified by known intelligence tests.

Different versions of the comics show different personalities and behavior styles, and the explanation given is that Bruce Banner has multiple different thinking individuals, which is a symbol of inner anger and Freudian repressed emotions.

In other words, after being contaminated by gamma rays, his anger gradually materialized and developed different personalities and memories from Bruce Banner.

In addition, Hulk's repressed emotions came from Banner's father's abuse when he was a child.

To sum up, how to deal with such a character with complex emotions and easy to be governed by emotions after transformation is more troublesome.

If the concepts of the main universe and the parallel universe are added, the amount of information will be even greater.

Before that, Lyman had thought about filming the linkage between the Hulk and the first generation of Spider-Man, because that version of the comic was very popular and the storyline was appropriate. It was about Banner’s participation in the first launch of S.H.I.E.L.D. Nick Fury. In the second phase of the Super Soldier Project, when the experiment was about to succeed, Banner got out of control, destroyed the laboratory and ran away in New York, almost killing the young Peter Parker.

After sober, Banner was hunted down by the military.

After a few years of escape career, Banner once again lost control, and then fought with Spider-Man who came to save civilians. Spider-Man tried his best to get Hulk to leave, but he took Hulk to Chelsea Pier, Hulk. Due to hunger and eating fish, he finally changed back to Banner, and Banner hadn't come to explain the situation to Spider-Man.

The military suddenly appeared. At this time, Banner turned into Hulk and destroyed the Chelsea Piers, moving towards Jersey...

Unfortunately, this version of the ready-made script cannot be negotiated with Colombia.

They firmly believe that Marvel is the result of Spider-Man, and they try their best to rub the heat of the spider.

Columbia is not interested in any Hulk or Banner. They just want to plan another trilogy after Tony Maguire starred in the trilogy.

A new story, a new lineup, that's the point.

No way, Lehman can only follow the idea of ​​super soldier serum, while refining the script, adding easter eggs, and timely eliciting the results of the first phase of the super soldier program, Captain America, while looking for a suitable director to speed up the collection of the main characters of the reunion.

Anyway, in the current Marvel project plan, Lehman may be the one with the most ideas and the market, so why not try some changes...