Hollywood legendary director

Hesitate and hesitate.

According to constant calculations, Li went to the mainland to promote the situation.

As a well-known director, this is inevitable.

A high budget is an acquaintance, which is a plus.

Lehman wanted to invite, but he could only wait for him to figure it out.

In fact, his visit is still useful, but it feels a little bit worse.

Although I didn't agree, I didn't refuse it directly.

After returning to the company, I looked at the progress, and the days became more leisurely.

......

Thursday, November 15, the day when "Twilight" was painted in North America.

Actually, the movie started at the end of October, and it was difficult to accumulate the box office. Slowly reduce the number of theaters and reduce emission reduction classes until it is finished.

Judging from the box office, it has undoubtedly achieved good results.

172 million in North America, 231 million overseas, and 403 million globally.

Because of the agreement signed between Lionsgate and theater operators, North America took 40% of the industry’s common share and 47% overseas, which were 68.8 million and 10857 million, respectively, leaving the production side with 225.63 million US dollars.

Excluding miscellaneous expenses such as transportation loss and labor, there is still 194.14 million, of which 51.36 million was spent on publicity in various places, and Lionsgate drew 10% of the total revenue, leaving 120.2 million in box office revenue for Firefly.

In the profit of the producer, the filming cost of 40 million, the main incentive red envelope, and the box office salary of the production team have to be removed. Therefore, the net box office profit of Firefly from "Twilight" is only 67.84 million US dollars.

Offline and copyright markets will take time, but the entire project is estimated to bring 78.96 million to Lionsgate, and Firefly's revenue is 39716 million US dollars.

One after another disturbed.

The Christmas battlefield opens.

In the weekly box office battle from November 12 to 18, the 3D animation "Beowulf" won the box office leaderboard with a performance of 28.1 million US dollars. Last weekend's box office champion "The Bees" slipped As for the runner-up position, "American Gangster", which has been competing with it, was squeezed out and ranked third.

"Beowulf" director Robert Zemeckis is Spielberg's strong disciple. When the film premiered, Spielberg personally went to the scene to help promote the platform.

However, the filmmaker who once produced the classic film "Forrest Gump" has suddenly had an almost paranoid pursuit of advanced film technology in recent years.Even with the failure of "Polar Express", he still did not give up the combination of real person and animation.

So when the audience saw the vivid nudes of Tom Hanks and Angelina Jolie in the cartoon, "Beowulf" is still worrying.

The production cost is as high as 150 million U.S. dollars, and less than 30 million was harvested in the first weekend. If there is no miracle, it will be impossible to make a profit after a long cost recovery period.

At the end of this week, "Beowulf" successfully topped the list with 28.1 million because there were no better works; the second "Mobilization of the Bees" received $14.3 million, and "American Gangs" secured the third place with $13.2 million. .

The fourth "North Pole Santa Brothers", 12 million US dollars;

The fifth "Magrim's Toy Store", 10 million US dollars.

The next week (November 19th to November 25th).

The top spot of "Beowulf" hasn't covered the heat yet, it really fell as quickly as everyone guessed, and the box office fell by a staggering 41%, completely declaring it hopeless.

At the same time, on Wednesday, Disney launched the animated film "Enchanted" carefully prepared for Thanksgiving.

Over the weekend, 35.3 million were collected in three days, and the accumulated amount exceeded 50 million in five days.

Disney's belief in "entertaining the whole family" has been rewarded by all children's families.

More importantly, the box office was excellent, the critics were full of praise, and ordinary viewers also called, adding a beautiful landscape to the film——

"It's like Disney's golden age is back again", "An outstanding and precious entertainment for all ages that can be truly loved by all audiences", "Cleverly transforming Disney's old-fashioned fairy tales into this charming, modern comedy, Even Disney himself will be deeply attracted", "Unexpected joy brings a new definition of fairy tales"...

Media headed by "Los Angeles Times", "Entertainment Online", "New York Times", etc. did not hesitate to give a reputation for blockbuster movies, and the freshness of Rotten Tomatoes website is astonishing 93%.

After this week, "Enchanted Romance" reached the top of the list, and the second was occupied by Sony's new film "This Christmas" with 18.6 million. The poor "Beowulf" only gained 16.24 million, ranking third.

......

No one ruled the roost during the period.

Seeing all this, Xie Yi, the president of New Line Pictures, felt itchy in his heart.

He vaguely remembered the same in "The Lord of the Rings: The Reappearance of the Ring", and then he achieved the scenery of the new line, stepping on a group of works to achieve brilliance.

Today, is it another reincarnation?

The same magical epic, the same novel adaptation, and the publicity slogan is also the second of the Lord of the Rings. As long as it succeeds, it is really...

Shay was a little excited.

The main reason is that I have been under too much pressure recently and urgently need proof of results and relief.

Oh, yes, the "Golden Compass" was released by Warner, and the publicity team continued to build momentum to attract the attention of passersby.

Wait until December 7th, which is the day when the film is released, so it's almost time to count.

Shay looked at the competitors in the market, feeling a little bit more confident.

Suddenly, he thought of Peter Jackson again. He wondered whether he would regret his previous refusal when "Golden Compass" became as hot as "Lord of the Rings".

If his attitude is softened, Shay is still willing to cooperate with him. I heard that he is currently working on experimental special effects for documentary films, and I don’t know what he has gained, whether it is useful...

In the inexplicable divergence of his thoughts, the distribution manager knocked on the door and walked in, interrupting his thinking, "All are ready. Posters, hard advertisements, previews... Warner asked the creator to participate in several program interviews. To cooperate with the publicity, in addition, major chain hospitals are willing to provide 4000 theaters to show our films."

Mainly, several works on the market are very disappointing. I can only hope that the new film can boost the box office.

Shay was overjoyed, "Everything is in place."

He paused, then said: "Overseas, what did Warner say?"

"They don't want to show it simultaneously."

"Huh." Xie Yi was a little upset. The godson was naturally not as good as his own son. He had already expected it.

He secretly said in his heart: Even with the brother companies belonging to the same category, he is unwilling to make all efforts to operate such a large project, and the allocation of resources is really unfair.

"Never mind." Xie Yi said again: "You bring people to cooperate with Warner's actions. If you have anything, report it in time."

Seeing someone nodded, Shay waved his hand, and the release manager left.

After a while, he ordered a few confidants to gather together to prepare the arrangement for the premiere.

Arrange for the theater, contact guests, film critics and the media, and each link must be determined in advance.

When "Golden Compass" started to work hard in its publicity, Firefly also had its own projects busy.

Lionsgate President Jon Fellermei came to discuss the announcement of "I Am a Hero" twice in three days, because this project is a sequel to "New York City", and after the "The Walking Dead" foreshadowing, movie fans are still very Concerned.

What's more, after two years of potential warm-up, the market has great potential. As long as the quality of the film is guaranteed, it should not be difficult to surpass "New York Tour".

The two companies are gearing up to work together to get more profit at the box office than "Twilight".

Strictly speaking, the market for "Twilight" is too singular. If it weren't for the series that was too toxic and poisoned the hearts of young people, its value would not be high.

From the perspective of the market audience alone, "I Am a Hero" will definitely attract more audiences of different ages than "Twilight". With the expansion and lowering of the threshold, if it succeeds, it will be another series of gold mines, and even drive the first part. The offline market creates secondary income.

"The initial publicity investment will be around 32 million. Traditional media channels + the Internet will give the greatest momentum. Those interested in the subject of zombies will know that a zombie movie will be released on the 14th. This can be achieved. , To determine the masses' basic market, the box office will not be bad."

In the conference room, Lionsgate and a part of the Firefly distribution team sat together to listen to work arrangements.

In fact, the main thing is to determine the focus of the campaign, and the other two are very familiar with how to promote.

Subsequently.

This time, overseas publishers everywhere quickly reached an agreement with Lionsgate, which may be the sweetness of "Twilight."

You see, the benefits of nothing truthful can be more tied to the relationship, don't they.