Hollywood legendary director

The development of Firefly is very fast and smooth, but there is a concern that has been hidden in Joseph's heart-what if the company's production business is no longer attractive?

Hollywood has never lacked a studio that suddenly emerged, but it didn't last long. It was either acquired or went bankrupt and disappeared without a trace.

The reason for their failure is basically that they do not have a huge top-down deep-mining issuance system and sufficient funds as backing.

I won't talk about funding. I can't afford the film industry without money.

So how is the issuance system understood?Is it enough to simply achieve theatrical distribution?Simply dabble offline?

Of course it is not that simple.

The release model has been mentioned many times, fast and slow.

Quickly, all major studios are playing, find a suitable time and push it to the theater, get the popularity and earn the box office at the fastest speed, prepare for copyright development and authorize the surroundings;

Slow is the route of the film festival, which has high requirements for film quality, especially literary and artistic themes.

The entire issuance system is divided into several levels and various backgrounds.

The first is naturally the theater line, but how much support you can get from the theater line is very important. At this moment, both the Firefly and Lionsgate are at a loss. They can't squeeze into the summer or Christmas if they are issued separately. Handing it to others means cutting meat;

Second, DVDs, soundtracks and other audiovisual products, among which Sony has the deepest channel and strong strength;

The third pay-on-demand is mainly based on major TV networks, several of which are relatively strong, but no particular emergence is seen;

For the fourth and second rounds of broadcasting, the buyer is still a TV station, but it is used to enrich the selection of films, and the value is not high, mainly showing old films;

Fifth, it is streaming media and hotels and other forms of authorization. Netflix has taken off, accounting for the largest market share, and is beating other online broadcasting platforms of the same type;

Sixth, image derivatives, Hasbro has the largest channel share.

A blockbuster theater movie, played layer by layer, is the entire income produced.

But embarrassingly, most studios can't do such a complete development process. Even if the project itself is really liked by the audience, Firefly and Lionsgate are already among the best, and they are still stuck with insufficient background.

The optimal resources cannot be obtained directly on the first layer, and the maximum value of the project cannot be tapped in the follow-up.

After accumulating time and time again, the loss is of course great.

Because there is no such strength to achieve in-depth development around copyright, many times, the five projects of the same value can earn 200 million, and the firefly can earn up to 150 million. This is also the most fundamental reason for restricting independent studios from becoming truly powerful. the reason.

In this world, Lehman is not the only director who makes movies very well.

Although I made money by developing excellent and box-office works, there are great hidden dangers.

Just like DreamWorks was split and acquired, you succeeded in 10 projects, as long as you failed several times in a row or lost a masterpiece, the kind of blood loss, you will be able to empty the accumulation of 10 copies.

Because DreamWorks also can't play in-depth development, a lot of the profits are lost by the top five, but when it accidentally loses, it is DreamWorks alone.

In other words, if you have money, everyone makes money, and DreamWorks can do it yourself.

This is why some people ridicule Michael Bay’s "Escape from the Island of Clone" that broke DreamWorks. Of course, DreamWorks’ funds will not be unable to sustain a failure. Is it a big deal to mortgage copyright loans? Marvel can borrow 4, 500 million, couldn't DreamWorks lend it back then?

But some things add up, and operating costs are also included. The shareholders of DreamWorks suddenly don't want to play.

And where is the plan that Lehman is presenting so powerful?

Because it can really touch the deficiencies of Firefly, it can improve the distribution structure and sink the channel deeply.

The copyright value of some movies is not high enough, but for companies like Marvel that started from comics, it's different.

Even if derivatives are unpopular and feed back to other departments of Marvel Entertainment, it is good to entice comics.

Furthermore, Marvel has its own toy factory and sales outlets, but the number is too small, concentrated in prosperous cities such as Los Angeles and New York.

That is to say, if Lehman’s plan is successful, the popularity of the characters will be superimposed and complementary, which will definitely expand the image value, and then flow into the entire distribution system, continuously creating profits, and forming a deep-rooted huge financial backing.

In this way, fireflies have their own advantages.

Even if one of these projects is unsatisfactory, these methods can also reduce losses and continue to enhance the copyright value.

......

Without the success of the later Marvel, this era-leading concept of film creation is like a layer of window paper, which can be touched, but cannot be opened.

Joseph was constantly thinking about the possibility of implementing the concept in his mind, and the more he thought about it, the more he found it feasible.

The two chatted for a while, assistant Mays knocked on the door and got permission to enter.

"Is there a problem?"

"The results of "I Am a Hero" released yesterday."

"Is the market data aggregated?"

"Summary."

Metz received the report and immediately came in to inform him that he also knew the boss was concerned about the matter.

After all, this is the last one produced by Firefly this year and a sequel to "New York Trip". It is related to the future direction of the project and should not be lost.

"How is the result?" Lehman asked, beckoning.

"I Am a Hero" opened with 3,240 theaters. Yesterday, it received a total of 38.32 million, with an average revenue of 11,800 for a single library, because it only accounts for 34% of the film arrangement and the attendance rate remains at 92%." Si Xian reported the box office record.

Lyman and Joseph both smiled.

It seems that the results on the first day of the film's release were good, much better than the first.

In this way, I didn't waste two years of foreshadowing, and I even took out "The Walking Dead" to cultivate the market, and finally harvested a wave of fan wallets.

"What about the audience comments collected by the entrusted statistical survey company?" Lehman asked again.

"The investigators from all over the country compiled more than 4,000 audience comments. Among them, they found it amazing. Those who rated A accounted for 70%, and those who were dissatisfied accounted for only 6%. The rest felt that the film was OK. "

Lehman leaned forward, "What did you say over the theater?"

"President Liam just heard the news that the theater operators are already preparing for additional screenings. It will probably increase to 3,800 from next week, and the number of films will increase to 45 percent."

In the movie market at this time, there are not many good works on schedule, and various theaters are uncomfortable. It is hard to find a box office blockbuster, and works that can draw audiences into theaters are still very positive.

Liam did not take the initiative to come to the door, the theater operators have come up with a suitable expansion plan.

"Help me make an appointment with Jon Fellermare. In addition, inform Blue Butterfly Pictures' network propaganda department to ask them to find more sailors, and to cooperate with word-of-mouth public relations, the extra spending propaganda budget will increase by 5 million US dollars." Lehman went on Tao: "Now is the time to expand the influence and positive image of the film, let them come up with a set of feasible topic marketing."

Metz responded and turned to leave.

Joseph listened in the sidelines, and suddenly asked, "Is Lionsgate preparing for overseas?"

"I'm looking for them to talk to, and ask how to issue it."

"Is it a priority to cooperate with Lionsgate in the future?"

Lehman nodded, "Although Lionsgate has a relatively shallow foundation and lack of resources in terms of channels, for us, it is the one that can provide the most conditions. The others are not so easy to speak. Of course, some are more worthy of promoting the copyright market. The project is still to contact Fox or Warner. In short, don’t put eggs in a basket."

After hearing this, Joseph also understood that doing so would provide a little more guarantee for the company's film source cooperation.

On the other side, the Lions Gate executives were equally excited.

Although the cooperation with Firefly, the distribution commission obtained is lower than the average level in the industry, but the film is very popular.

"Twilight" has just passed, and there is another "I Am a Hero" that is not inferior, even more prominent, which is extremely helpful to Lionsgate's overseas business.

Not to mention that the audience for "Twilight" is too single. "I Am a Hero" is obviously more reasonable. The age distribution ranges from 16-year-old teenagers to 40-year-old middle-aged people. The main audience is around 23-27.

Then, Lehmann had a phone call with Jon, naturally asking about the overseas release of the film, and after getting a positive answer, he hung up with satisfaction.

Next, the focus is still on the preparation of "Invincible Hulk"...