Hollywood legendary director

Throughout January, Lyman has been with the team, and the shooting progress of "Invincible Hulk" has been more than half past. During this period, Kevin Fitch has gradually lessened his dispute with Li Zheng and praised him a little bit more. , I only talked about it when I talked to Lehman in private.

A good and excellent director has control over the crew and grasp of the filming scenes that can be observed by the eyes, and the ability to always shine.

And put the line of sight on the North American film market.

In the last week, Fox’s new comedy "Bride on the Side" debuted in 3057 theaters with a premiere of about US$22.5 million, with an average of about US$7,300 per gallery, which is a low-cost romantic comedy. Has been a good achievement.

After dropping to the top of the weekly ranking list, it also shows that the 20th Century Fox camp has once again "proved its vision" after the "Alvin and the Chipmunks" at the end of last year.

The only fly in the ointment is the 47 points of the media review after the release. Yahoo is C+, and the freshness of Rotten Tomatoes website is 36% (34 votes in favor: 60 votes against). The evaluation focuses on——

"Ordinary works that make money for female audiences", "Unsurprising cliché stories are the biggest problem of the film", "There are many wonderful scenes, but there are no amazing scenes, the average level of assembly line grinding tools", "The hero and heroine Kai The performance of Salin Hill and James Marston is remarkable."...

However, the situation of another female comedy on the market, "Women Die for Money", is much worse under the squeeze of works of the same genre. In 2,470 theaters, the average figure of only 3,100 US dollars received about 7.7 million US dollars. At the weekend box office screening, it can be regarded as a complete defeat in "Bride Steps Away".

It stands to reason that the story of Diane Keaton, Quinn Latifah, and Katie Holmes’s "three generations of white and black" teaming up to rob the bank is not uncommon, but the female director Kelly Curry obviously failed. Using the skill of writing the script of "The End of the Wild Flower", the story was made a mess, and the media review only had 41 points.

What's more worth mentioning is that among the newly released new films, there is also "Cassandra's Dream" that was screened in 107 theaters. The average of $4,700 in a single library is really mediocre-as the director of Woody Allen The first work produced in 2008, with a 49-point media review, Yahoo's C+, and the freshness of Rotten Tomatoes website is 46% (29 votes in favor: 34 votes against), neither good nor popular——

"The story of the brothers' anti-objectives caused by the troubles of confidantes was actually made by Mr. Allen into a boring preaching drama", "The pursuit of the Greek tragedy effect and the directing idea of ​​paying tribute to the old films of the 1940s failed completely and failed to implement effectively. There is no use in this film, which is inherently inadequate in the story." "Although it is unable to save the crappy film, the performance of the actor team does not disappoint."

It is under such circumstances that "I Am a Hero" won the final $730,000 in less than 100 theaters and was eliminated by the market.

When the film is drawn, Blue Butterfly Pictures and Lionsgate are happily busy with the offline promotion of the film, keeping in touch with the major partners while calculating the profit of each party.

Because of the good quality of the film and the audience traffic blessings of "New York City", "The Walking Dead", Cage and other creators, "I Am a Hero" has 302 million in North America and 325 million overseas, ranking fifth in the 2007 North American annual rankings.

The first is naturally the 489 million "Dark Knight" that ignited the market a year in advance, the second is 336 million in Spider-Man 3, the third is 322 million in Shrek 3, and the fourth is Pirates of the Caribbean 3. Of 309 million.

Throughout 2007, Firefly independently produced three movies in the top 20, including "Juneo" and "Twilight" plus the best performing "I Am a Hero".

Other box offices are not so good, such as "The Pathfinder" which is worthy of return, "She" which has made less than 15 million profit, and "The Edge of Society" which has not yet returned.

The main reason is that the acquisition of Marvel delayed too much and Lehman did not have as much energy to produce as in 2006. Therefore, in 2007, only from the perspective of financial income, it was much lower than in 2006, but it was all worthwhile.

A few days later, the detailed accounts of "I Am a Hero" were released.

In North America, theaters took 45% and 135.9 million, while overseas theaters took 162.5 million US dollars, leaving 328.6 million producers.

After removing the 32.86 million channel rake taken away by Lionsgate, 53 million of the publicity cost, 194 million of production expenses (including labor costs, transportation, etc.), the fireflies remain 43.34 million.

But this money is also part of Zhadao Studio and the box office incentives of the creator. Calculated, the box office performance of "I Am a Hero" only brought a net profit of 29.71 million US dollars to Firefly.

However, the major projects of studios have always been on the offline market and around the copyright. A rough calculation shows that in addition to the distribution revenue of 32.86 million, Lionsgate also has an offline share of no less than 21.75 million, while Firefly can get 17889 million. Home entertainment income, plus 24.68 million in the copyright licensing market (zombies are not easy to sell around), the total profit should be around 23328 million US dollars.

The reason why it is almost difficult for studios to account for the bulk of the box office revenue, aside from the theater line, the box office of "I Am a Hero" caused Firefly to spend 13.63 million US dollars for the incentive share of the crew. The director took the bulk, the producer, Key creators such as screenwriters and leading actors will get most of the rest.

For the major Hollywood studios, the revenue sharing mechanism can help them reduce the financial pressure in the early stage; for the main creators, this is the bonus that CAA and other brokerage companies get out of the capital after they become bigger. So making money now.

In addition to this, among the miscellaneous expenditures, Hollywood studios also need to pay a certain amount of profit to a guild composed of various staff, and the average first-line masterpiece will cost about 11.76 million US dollars.

Of course, the operating costs of Hollywood studios will also be shared among the movies. That is to say, the daily expenses of Firefly are all offset by the production volume of one year. This way of reducing profits is an unspoken rule recognized by the industry. The game between management and brokerage companies and labor unions.

From the perspective of big data, this kind of game is basically that the capital is constantly surrendering benefits. It can even be said that the studio attaches so much importance to offline and copyright value because the studio can no longer make much money from the box office alone.

The average profit rate of Hollywood blockbusters in 2007 is specific to a single movie. Only half of the box office made money, and all the rest lost money. The difference is that you lose more and lose less-if you lose less, you can earn back offline, and you lose too much. Then hehe...

Speaking of it, what’s even more interesting is that movies with the lowest cost in the first-tier range (US$100-125 million) have the worst performance, with only 13 earning box office money.And 34 of the movies with the highest cost range (over 200 million US dollars) are profitable, which further illustrates the importance of quality + marketing.

From a market perspective, it can also be seen why the cost of movies nowadays is getting higher and higher. In 2007, three movies paid more than 300 million yuan. This is completely driven by the general direction of the market.

Directors are getting more and more expensive, actors are getting more and more expensive, but if you don’t choose directors + popular actors, you will face insufficient appeal to the audience. In addition, the audience’s eyes will be raised up, and the special effects scenes will be complained if they are not macroscopic enough. , And the big scene is to spend a lot of money, can not save it.

Various factors have made Hollywood's production environment more and more luxurious.

Under this kind of environment, many studios can see how awesome the firefly is.

Because a little analysis can find that the average cost of the movies produced by their family is 47 million, but the average net profit is as high as 116.7 million U.S. dollars. This shows that there are too many excellent films that spend a small amount of money to make a lot of money-"Juneo" and "Twilight" But they are far exceeding the profit margin standard of blockbuster movies (122% is the general profit margin of commercial masterpieces, but both of them are almost 3.2 times).

Lehman didn’t know that many people in the industry were secretly calculating the business situation of Firefly, and even after careful consideration, Warner decided to increase the investment in "Watchmen", which made Zha Dao a lot happy-can be more Spoiled.

The split of the account should take time to operate the market's operating projects. After the acquisition of Marvel, Firefly's capital reserves were slowly recovered, but only the refurbishment of the studio was paid back to the bank.

On February 7th, the second edition of the "District Nine" script after Ryan's finishing touches was released, and Lyman also began to look for new actors...