Hollywood legendary director

"Director Lyman's new work will be released in North America on May 2."

"Marvel's Iron Man is put on the big screen? Can it become a box office hit?"

"Robert Downey Jr.—the story of a prodigal son."

Warner is working hard, and news about "Iron Man" soon dominated the audience's attention.

Blue Butterfly Pictures, office.

Liam took the time to inform Lehman about some of the audience's doubts in the recent publicity, "...Boss, the main problem is on the lead actor Downey. Some people have dug up those things that he has done, and they have some words."

"Didn't you expect it from the beginning? Continue to guide. You can't make the audience's impression of him better. It depends on him to insist on not making mistakes. To put it bluntly, time is the best way to help him wash away those bad deeds. In a good way, what we can do is to reduce negative public opinion. By the way, didn't Warner agree to let Downey appear on a few shows?"

"Yeah. It will be broadcast in the next few days..."

After the list of main creators was released and no longer hidden, some voices were normal.

It's the Internet age. Even if you don't know Downey who has been popular before, other people will quickly know what kind of person he is.

In this regard, there are regrets, complaints, abuse, and encouragement.

He is willing to fall, and of course he needs to get rid of it himself.

"...Are there any arrangements for today?"

"I will shoot a magazine cover in the morning and an interview in the afternoon. Oh, yes, the company also has a set of street shots. I will find the photography team."

Robert Downey Jr. was sitting in the car, listening to the assistant’s answer, feeling a little tired, but he also knew that it was all because the movie was about to be screened, and Warner and Firefly and the agency he signed with were working together to push him. I didn't dare to refuse any activity, but just put out a good state to respond to the problems that exposed people's scars, like confession.

He knew he had made a mistake and tried to make up for it, but it didn't mean he liked to talk about it all the time.

Some things are proved by actions, not by lip service.

But the media have different ideas. They want traffic and dig into topics. What do they not talk about black history?Don’t really talk about movies. If so, they will interview Lyman. The director’s reputation is not higher, but the one who doesn’t give much face...

at night.

Downey, who had been posing for a day, collapsed on the sofa and didn't want to move until his wife Susan helped him press several times.

To be honest, Susan was very happy to see the current situation.

That's why she encouraged Downey to act in a masterpiece, and it was all right if the salary was low.

The more people around him, the more familiar. Downey has been abstaining for 3 years, and the few movies he starred in in the middle have not been irritated.

For actors, not being hot is more uncomfortable than being scolded, which means that no one cares, even the circle will forget you, because there is no report value.

At this time, it seems that although the scars have been exposed, at least the image is getting better. The audience is re-recognizing a different Robert Downey Jr., an excellent actor with wit and emotional intelligence.

The rest is looking at the works.

It is the actor's job to play the role well.

The audiences are not fools. If you say anything, you will still be scolded if you have poor business ability, but if you play a good movie, you can see it with your eyes without explaining.

The couple watched the slightly unfamiliar and low-profile person in the talk show, then watched themselves as they usually get along, and turned off the TV.

......

"Firefly is so confident that it can win the market? A big deal."

Colombian president Carlos Meteor, who has been following the market, walked into the office and did not forget to talk to the distribution executives around him. “500,000 comics were given randomly, and the price of the Iron Man single book was also reduced. It is said that Hasbro has also pressed 3000 Thousands of goods, just waiting for the movie to be released, take advantage of the trend to introduce the image of the iron man, but if there is no heat, I am afraid that most of them will not be collected."

Distribution executive Gareth-Antoinette stood next to Carlos, but he was optimistic, "With the market appeal that Lehman has accumulated, as long as the quality of the film is not bad, it should not be lost. I think they also want to be fast. Open the situation."

"Ha, I heard that they haven't given up on developing Spider-Man together?"

"Yes. But just ignore it. Even if Iron Man can succeed, it won't affect our own development plan. We just need to grasp the market in our hands."

"Let's see, see where Iron Man can go."

Just when the Columbia executives paid some attention, Marvel Entertainment was not idle.

Of course, that big-handed sentence is actually more ridicule. At the time, Columbia spent more money to promote Spider-Man, but the method was different. After all, they would not help Marvel comics to promote the character booklet, waiting for Marvel to eat When the small spider bonus is released, it's after the big movie.

Tuesday morning.

The Marvel veteran finally feels not marginalized.

Department employees began to shop and promote with Hasbro’s people. At the same time, Marvel’s official website, Marvel, also released high-definition pictures of several armors, with several titles that are very eye-catching-6 armors are random Gift; the big movie will be released on May 2; the price of the comic of the same name is greatly reduced and 500,000 copies are given away for free.

In order to seize the market, a certain group and a certain hungry often gave out "benefits" to users when they quickly opened up the situation in order to seize the market. In the early stage, they were really free to prostitute, but later they didn’t work. They became coupons, and they still didn’t. The same applies to the coupons of restaurants and hotels that often go to eat. Any discount, 5 yuan, and free delivery are the same. Anyway, the platform will not lose money, the market is king.

Of course, Marvel is also issuing benefits, but the attention it can attract is really cost-effective publicity.

In just a few days, the number of website views has skyrocketed, and every one of them is a potential movie client.

why?

The main force on the Internet is a very young group of people. They are naturally possible loyal groups of comics, and they might have chased them when they were young.Although the popularity of Iron Man is also ranked second, the image of this character is very pleasing, grounded, and even a bit of a rogue temperament, its own development value is good, which is why Marvel executives have so many choices, the first one Kaishan's work is Iron Man.

One is that the main line of the story is easy to adapt, and the other is that the filming is not difficult, and it is difficult to get the armor, but it is very likely to succeed. Take the first step in independent adaptation.

In the case of two teams—online and offline push together, Lehman and Kevin Fitch took the lead in the army and asked about the progress of each group. The responses they received were mostly positive, especially after the little spider caught fire. , Marvel has a lot more fans, and there will be some interest in Iron Man under the same camp, not to mention the director’s strong reputation.

Perhaps the films made by Lehman are sometimes not liked by so many people. After all, the subject matter and content are a threshold. Those who don't have the right appetite will not come, but the market evaluation has never said that it is bad or careless.

With the help of Hasbro's channel-authorized image, Hasbro promoted the sale of toys, and they made a lot of money.Profitable, of course positive-because of this, relying on supporting promotional strategies, the traffic of "Iron Man" is getting higher and higher.

Seeing all this proceeding steadily, Kevin Fitch is full of energy, and is mainly satisfied with the efficiency of the announcement-this is much better than the previous life. Although the original space-time Paramount did a good job, Not enough routines, nor did it allocate resources to help Marvel Entertainment integrate its business.

The more important thing is comics and peripheral radiation movies. Movies may in turn form a market effect and promote peripheral sales. This is conceivable.

The boss has a good hand in product development, Kevin Fitch thought inexplicably.

A few more days passed.

Under the joint actions of the trailer, interviews with the main creator, on the show, hard broadcasting and supporting peripheral promotion, when the film became more and more popular, Lehman went to the Warner Building.

The reason is very simple, just to determine the promotion cost and follow-up promotion plan.

These days, Warner is also a little surprised by Lehman's handwriting, but think about the better the performance of "Iron Man", Warner can also get more points, and there is no extra thought.

Although they are partners, both companies develop comics and are absolute competitors.

But Warner didn't value DC as much as Lyman, and didn't feel that the two sides were immortal.

After all, you really have to be true. All studios are Warner’s enemies, and Warner’s attitude is the same as Columbia’s. What if Iron Man succeeds?Can it have a box office of 900 million, which is comparable to the market cake of the Batman series?

Strikes iron still needs to be hard on its own, and it has to show its tolerance, so Warner still performs its issuance responsibility very seriously...