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Lehman rushed back to the crew on the second day of the movie screening, but this did not affect the bright future of "Iron Man".

After Sunday, May 5th, Monday, the film's first weekend results were released, and then the media quickly followed up.

Several high-selling newspapers have reported on the front page of the entertainment box office news related to Iron Man. In addition, there is a further interview with the starring Robert Downey Jr., in conjunction with the outstanding results, Downey’s influence His power continued to rise, and nothing else, he first attracted a wave of character fans, and aroused a very good response from fans. Even multiple support clubs were established.

Not only the main sponsors of Audi, 7-11 convenience store, Burger King, LG, Ray-Ban sunglasses, and partner brands such as Hasbro, HOTTOYS, LFX, etc., are vigorously cheering for it, but even the well-known makeup brand Estee Lauder has also joined this A turbulent propaganda battle-who made Gwyneth Paltrow not only the heroine of "Iron Man", but also the face of Estee Lauder.

In North America, as the first blockbuster film to appear in the summer, "Iron Man" first collected 9.36 million early results in the advance screening at 8 pm on Thursday.

Then on Friday's premiere day, the cumulative box office soared to 35.1 million US dollars.

What made Marvel even more excited is that Saturday's results did not drop but rose instead. Although it was only a small increase of 6.8%, this commendable rise almost shows that the movie market has emerged, and passers-by audiences have quickly poured in.

After all, as a second-line hero, after the iron man’s comic market is consumed, more of the market must come from viewers who have never read comics.

On Sunday, the box office fell slightly by 7%, and it closed perfectly with 35.154 million US dollars.

Calculated in this way, "Iron Man" had a total of 108 million US dollars at the box office during its premiere weekend. Without the threat of other blockbusters, it was firmly on the top of the weekly list.

Such an overwhelming premiere score not only surpassed the predictions of many data agencies (80 million-90 million US dollars), but also made Marvel Entertainment's surrounding bargaining chips richer. Such a good box office also helped "Iron Man" enter the history like a whirlwind. The Top10 of the highest premiere weekend since, ranked tenth.

At the same time, it surpassed "The Matrix: Reloaded" and became the eighth in the May premiere. After setting aside those sequels, "Iron Man" immediately rose to second place, ranking only "Spiderman". After the first part.

Among all Marvel character adaptation projects, only Spider is the one who is higher than Iron Man, and both are more than half the average premiere score of Marvel comics adaptations-"Blade Warrior" 32 million , "X-Men" 71 million, "Fantastic Four" 62 million...

And overseas, Iron Man also has a good performance.

Although the international reputation of the characters is far less than that of Spider-Man, Superman, Batman and other comic heroes, in the 57 countries or regions that Warner publishes, in addition to the more than 53 million yuan in the mainland, the cumulative box office of 98.86 million US dollars has also started from Friday. Earth flows into the pockets of Warner and Mann Media.In this way, "Iron Man" attracted up to 206 million gold in the world in its first weekend.

The pioneering work achieved such a brilliant record, of course, it also made Marvel Entertainment overjoyed.

In an interview, David Metso (brand promotion department executive) said with excitement:

"This is really the most brilliant start since we ushered in the new boss. We are fortunate to have this powerful comic brand, and the people's love for it is not only reflected in comic books. Perhaps it is like Disney to Pixar, it symbolizes high Quality home entertainment, and we are also having a rapidly growing fan base. Now, we are in full control of innovation and imagination. In this regard, I must talk about our boss, Mr. Lyman Rast, he is not just An extremely good director..."-passed, passed.

What's slightly different from the beautiful results is that the critics' evaluation of this film is not polite.

Although the film’s Rotten Tomatoes freshness rate is as high as 94%, the media reviews 78, and Yahoo’s score is B+, the audience praised it very enthusiastically on the Internet. It is a rare high-scoring movie this year, and it breaks the creation of Spider-Man 2 Marvel superhero network rating website praise record.

But because of the "Dark Knight" monument, director Lyman was also placed high hopes by the film critics, hoping to bring something like Nolan to popular super-English works, but the result was disappointing.

It's not bad, it can be seen, it's vulgar, it's not amazing...It's probably around these points.

After all, compared to the viewing experience of "Million Dollar Baby" and other masterpieces to film critics and the aesthetic feeling that gives space for thinking after watching, "Iron Man" is really much worse.

Correspondingly, apart from the take-off box office and surrounding markets, film critics do favor the starring Robert Downey Jr.

"He gave that great, fanatical energy to the character, and he shines even in the most relaxing moments in the film."-"Entertainment Online"

"Downey's once-advanced jealous and rebellious bad boy style is once again performed perfectly on the screen. It fits well."-"Movie Review"

"There is no more correct, more convincing, and more brilliant casting than Robert Downey Jr."-"The Hollywood Reporter"

Fortunately, people in the industry have admitted that the first blockbuster film this summer has been launched smoothly.

As a result, other works of the same period are unlucky and can only be used as foils on the box office charts. For example, the second-ranked Sony-Colombia comedy "The Bridegroom Is Not Me" has 2729 cinemas, but it is very "simple". Take away 15.5 million U.S. dollars, and the average single library is nearly 5,700 U.S. dollars, which is far lower than the expected 22 million box office.

In addition to the judgment of everyone shouting, even if there is "TV sexy symbol" Patrick Dempsey, everyone's forecast for its box office is still lowered to less than 50 million US dollars. It is hopeless to rely on North America to recover costs, but because of the production The budget is only 24 million, and the probability of loss is very low.

For this, the film also attracted a large number of female audiences who "do not want to see Yituo iron flying in the sky", but the story is too bad.

Even if the target audience reaches 68% of the box office main body, and 57% of them are over 25 years old, the trend is still sluggish.

In terms of other films, Fox’s children’s fantasy adventure film "The Island of Nimes" dropped 40% from last weekend, with an income of 2.8 million US dollars and a total score of 42.5 million, ranking seventh;

Released in the same week, the premiere of the "Love Touchdown" actor George Clooney + Renee Zellweger's "Old Love New Work", also fell to the sky, with an account of 1.7 million and a total of 35.27 million. Out of the top ten.

Most of the remaining places in the ranking are occupied by Sony MGM or Sony Columbia.

"Graduation Prom Murder Night", "Winning Blackjack" and "88 Minutes" fell 45%, 48% and 56% respectively this weekend under the impact of "Iron Man", earning 2.7 million US dollars, 210 Ten thousand US dollars, 1.6 million US dollars, the total score reached 41.4 million, 79.1 million, and 15.4 million respectively.

The first two are basically locked in profitability, and the market task is not only successfully completed, but even exceeded; only Al Pacino has finally gotten a stain on the mountain-"88 Minutes", slowly swallowing the last breath while struggling ......

"Variety" famous film critic Todd McCarthy commented sharply: "If you want to choose the worst performance of Al Pacino's career, this film will definitely win the jackpot."

15.4 million box office, which is the salary of the creators...