Hollywood legendary director

The new week passed quickly, and the box office data related to the North American film market was also released smoothly.

Compared with the bright weekend results of the first week, even if the box office of "Iron Man" declined in the next weekend, it still dominated the list due to its outstanding market popularity, ahead of other movies in the same period. In the end, the North American box office reached 193 million and the global box office reached 342 million US dollars.

However, "The Bridegroom Is Not Me", which was ranked second last week, fell to fourth place because of a big drop. The new weekend only received 562 US dollars. Now it is the comedy "Surrogate Mother" produced by Universal that occupies the second place on the list. , Gained 13.42 million.

Perhaps it was also because there were no outstanding movies in the schedule except for "Iron Man", so the box office of the next week was more than 45 million less than the previous week. Compared with the market of "Spiderman 3" in the same period last year, It's down 18%, but it's still 55% more than the 2006 "Mission Impossible 3" period when it was the championship.

From this we can also see that the North American film industry has grown at a very good rate in the past two years.

On May 14, "The Ninth District" came to an end.

After Lehman, who had had a meal with the crew, returned to Los Angeles, Kevin Fitch quickly found him.

"Boss, there is a bottleneck now. Amazon's orders are too slow in delivery. Many customers have called to complain, but the goods are still piled up."

Kevin frowned, with a miserable report.

"Didn't you communicate with Amazon?"

"After communicating, their response will be coordinated as soon as possible."

After carefully understanding, Lehman also found it troublesome.

The main thing is that Amazon did not pay attention to the various peripherals that Marvel launched, and then the movies were hit, and the number of interested fans placed too many orders. After all, the US e-commerce system was originally It's pitted.

In addition, during the screening period, there are discounts for purchases of peripherals and Iron Man's single book comics. The audience is very willing to spend money. The number of orders is increasing every day, which adds to the delivery pressure.

It is not surprising that the American people like to participate in similar promotional methods, such as discount days like Thanksgiving, when customers crowd the supermarket.

In other words, maybe people all over the world eat this set.

There are double eleven in the mainland, and although the United States does not have such a statement, there are many similar methods. When it comes to sales promotion, people will be inexplicably inspired to shop, even if it is something that is not used at all, they will buy, buy, buy. , Not to mention the movie surroundings, especially the manga adaptation projects, which have always been very popular.

But the biggest reason for the US e-commerce pit is the speed of shipments, simply because of the high labor costs.

In the United States, as long as it involves large-scale workers and has labor unions as the backing, many shit is very happy.

Can you imagine that even if the goods are sent from the warehousing link, but if you want customers to receive the things they bought earlier, you still have to say hello to the courier and indicate that you can pay a tip in order to enjoy better service?

The domestic short-distance direct delivery the next day in the United States is simply a myth of express delivery, because no employee will do this, and customers will not be used to it.

Of course, the fans who placed the order online did not expect to receive the goods within a few days, but Nima hasn't even seen the shadow of the express delivery for a week, and some small complaints are normal.

"Well, with Amazon's size, what can be a good way? It's not just that we are scolded by customers. Amazon itself is also subject to the delivery speed." Lehman was speechless.

If you don’t do this, go to the Federal Express, good guys, it’s estimated that in half a month, don’t expect to see an increase in shipments and higher shipping costs.

The logistics system of the United States is hard to describe in a word. In 2020, it will not necessarily provide better services than any domestic courier company.

This is a question of people, not money.

The union is so powerful that it doesn’t work overtime, and if you don’t want to increase it, you won’t.

Lehman logged into Amazon's own management store backstage and directly opened the statistics column.

From May 2nd, "Iron Man" was officially released, and the sales of comics and surroundings began to skyrocket.

Aside from the physical store customers' own distribution channels, only Amazon has added 102,000 copies of the Iron Man booklet to Marvel, and more than 60,000 sets of hand-made models of various prices.

Afterwards, Lehman checked the traffic records and found that the new potential user group will gradually increase as the audience who has watched the movie increases for a period of time before it will slowly dissipate.

Come to think of it, from movie tickets to spending money for other things in the film, the conversion rate is not low, and once you buy it, you usually buy it with comics and figures. Only experienced Marvel fans only favor the surroundings.

Lehman expected the surrounding market of "Iron Man" to avoid too many small spiders early in the morning. People can generate billions of dollars in revenue. Let's have one or two billion.

He vaguely remembered that the future value of Iron Man is not inferior to that of Little Spider, otherwise Colombia will not be softened. If it is not for profit, can the Little Spider be taken out into the Marvel universe?Let Marvel Entertainment share the benefits-not because it can create more value after joining, but Colombia feels acceptable if it is distributed.

Now, Lyman can be regarded as experiencing the daily feelings of Disney-what is the box office?It is enough to save money. I just want to make money offline and around. That's comfortable.

Cool.

......

The next day, Marvel Entertainment held a small meeting.

At the meeting, everyone was in a wonderful mood. This kind of profit creation speed was not enjoyed by Marvel in the past 20 years. It also made some people feel like entering the film industry and led by a boss who understands the market. There is no shortage of production ability, what kind of energy can burst.

——In the past, I was really holding a golden mountain and being mined by others.

After the meeting, Lehman called Kevin Fitch and directly ordered: "Iron Man and Hulk are two projects that have been decided to operate this year. Now they are on the right track, and other character adaptation work will also be put forward. The schedule is up."

"Captain America? Thor?" Kevin suddenly became interested.

"Well, besides that, my idea is to operate with animation and TV series."

Kevin hesitated for a moment, then said: "What does animation mean?"

"Have you watched Superman animation? The kind of TV show, I remember it was very popular before. My idea is that we can also learn from our ideas and create an Iron Man animation, which is specially designed for children to watch. The wind is low and young, and I am not prepared to make much profit, but it can cultivate audiences. Maybe after a few years, they will become loyal fans of Marvel when they grow up."

Well, Lehman wants to learn from DC and directly reach out to the next generation, so that Marvel will become a part of the childhood of some viewers earlier.

Even this animation is produced and transferred directly to the TV station at a low price. It does not involve the second round of sale. After the first round, it is provided for free. Anyway, it is not expensive, so it is regarded as a publicity expenditure-just like "Rainbow Cat and Blue Rabbit", the animation is not profitable , Image authorization profit.

"I'm fine."

Kevin thought he wanted to do 3D animation. If he rushed into an unfamiliar field, he might overturn. Who knows that Lehmann meant to engage in a "roughly made" two-dimensional plane, so there is nothing to worry about, the big deal is like What the boss said to spend out should be used as a foundation and propaganda.

"Then, what do you want to make in the TV series?" Kevin asked again.

“Hell’s Kitchen and Howling Squadron are tentatively scheduled. The former involves Daredevil and King as the villains. Superheroes in areas such as Luke Cage, Iron Fist and White Tiger are used as supplementary eggs. The latter only needs to highlight Nick F Rui's experience before becoming the director of SHIELD."

"Will it be too soon? The popularity of these characters is not high. Moreover, we don't have the copyright of Daredevil. The film of the same name made by Fox before was a failure."

"Some original dramas that are not popular at all can still attract audiences? As long as the story is well told, there will be an audience. It cannot be limited to fans. Although Marvel is a comics originator, it does not have to copy comics. As for copyright I will find a way."

Is it because Fox's unsatisfactory results in "Dare Demon" have caused a loss, so I have a chance to get it back.

Think about it, it seems right, anyway, it's worthless. If you wait for a few years and don't shoot, you will automatically return to Marvel, but Lehman doesn't want to wait.

Hell's Kitchen will be Marvel's leading adaptation direction in the TV field, which is very suitable for linkage.

Kevin nodded, "Okay, I'll make the plan."