Hollywood legendary director

Robert Iger looked at the leaving figure of the executive director of the distribution department, Moise, could not help but squeeze his brows to suppress his depression.

"President, do you want to approve?" Deputy Ronan asked from the side.

"As soon as possible, let the Propaganda Department make a plan as soon as possible to suppress unfavorable comments, otherwise I am worried that overseas markets will also be affected."

"Yes."

"..."

After the new weekend (May 16-18), "The Kingdom of Narnia 2: Prince Caspian" won the weekly championship with 56.6 million US dollars, but there is no joy for Disney.

After all, the production cost of 225 million and the successive investment of more than 60 million in publicity expenses are the shackles on the film's performance, and the number of theaters opened as high as 4,320. It only got this box office in the first weekend, defeating one screening and two screenings. Zhou Duo's strong enemy is nothing to relax.

Looking back, in 2005, the first week of the "Narnia" series "The Lion, the Witch, and the Wardrobe" opened paintings of 65.6 million US dollars in the first week. In the end, the global gross box office reached 745 million, but it ranked second. This weak start will basically not keep up with the pace of the first game.Not to mention that the money spent is higher than the first one.

Robert Iger’s views on the performance of the film at this moment have been followed by the need to increase publicity costs to guide the audience’s evaluation, and he is a little disappointed.

In his view, any unhealthy market reaction outside of the plan means that no matter how difficult it is to recover, the best thing to do is to minimize the adverse effects and preserve the copyright surrounding and offline markets.

In other words, the box office market has lost, but the value of IP should not fall too much.

As long as the public relations are proper, Disney is a king-level operator when it is offline, the kind that can drain the wallets of children's parents.

However, that is the case, Disney's senior management is not optimistic about the project's benefits.

......

Lehman looked at the market report in front of him, watching "Iron Man" being squeezed and also keeping most of the box office share, very satisfied.

On the three days of the weekend this week, the film received another $31.2 million, which was only 38% lower than last week. It was because of the emergence of masterpieces that the box office results were lasting.

From the analysis of the box office reduction curve alone, "Iron Man" is even better than last year's "Spider-Man 3".

Similarly, "Iron Man", which slipped to the runner-up on the list, has so far reached a cumulative box office of 257 million in North America. It will not be a problem to cross the 300 million mark in the future. It is very likely to become the first domestic box office in 2008 to exceed 300 million. Movie works.

After "Prince Caspian" reached the top of the weekly list, Twentieth Century Fox's "Love in Las Vegas" rose to third place, earning $13.9 million on weekends, which was only a percent decrease from the first week of the show. Around 27, this shows that the creative model of "big cast + small farce + vulgar romance" is still a magic weapon for the production company to make a steady profit.

Compared with these few, the 2008 summer file finally appeared a box office stinky first-line work "Speed ​​Racer", this weekend only ranked fourth with 7.6 million US dollars, and the cumulative box office on the 5th was only a poor 29.8 million. The US dollar is "rapidly falling" almost every day.

If you compare the production cost of the film of 120 million U.S. dollars and the promotion cost of more than 40 million U.S. dollars, Warner Studios took a special look at it and lost it to grandma's house.

However, the Warner operating officer still refused to admit defeat when faced with the media and was stubborn to the end, believing that it was Larry Wachowski and Andy Wachowski that had failed their trust and messed up the project. But this led to the complaints of the Wachowskis, saying that the production team sent by Warner repeatedly intervened in the creation and interfered with their shooting ideas. In short, no one wanted to be held responsible for a split-pot meeting.

As a genius director who once filmed the "The Matrix" series, he lost most of the audience's reputation in a direct wave of sliding shovel. Many fans who went to the movie theater at their heads after watching them screamed on the Internet: what garbage was filmed The whole movie is so colorful that people’s eyes hurt, and they don’t know what to say, and the narrative is a mess.

Facing the accusations from fans, the Wachowski brothers were speechless.

No matter how you throw the pot, it is impossible to dismiss the relationship that messed up the classic animation adaptation of "Racing Driver".

......

Late at night.

Outside a mansion, Robert Downey Jr. was supported by Susan and returned to the car.

Seeing the man's uncomfortable expression after drinking too much, Susan was also very distressed.

Since "Iron Man" became a big hit, Downey, the leading actor, has naturally risen in market prices and has been chased by insiders again.

So of course, invitations to various receptions and parties are indispensable.

Image, fame, and value, this unsuccessful movie alone has brought a lot of benefits to Downey.

Although the pay for acting is not high, when counting over 200 million in North America, Marvel held a celebration banquet and sealed a red envelope to each of the film crew. Downey's direct banknotes in the "Iron Man" project were only 7 million, but indirectly , For example, several brand endorsements recently received more than 10 million.

Plus, Marvel's peripherals are selling well.

The transaction revenue on Amazon has reached a very good 35.575 million U.S. dollars. On average, Marvel's various figures, models and Iron Man comics can create 14.23 million in value per week.

In other words, even if the overall revenue trend is declining with the increase of the screening time, when the film is released, it can almost reach more than 85 million US dollars.

And this is only an e-commerce platform. Store channels such as Hasbro and HOTTOYS have also benefited a lot. As of May 16, "Iron Man" sold 294,000 sets of low-cost figure models, making a profit of more than 52.6 million. , Accounting for 72%, 97,900 sets of medium-sized hand models, making a profit of 27.314 million, accounting for 24%, high-end boutique 16,300 sets, making a profit of 14.096 million, accounting for 0.04%.

The project's three-week income generation image derivative income was 12958 million.

In addition, in the authorized brand derivatives market, if the protagonist's image elements are used, actors can enjoy the share.

for example.

Marvel Entertainment is cooperating with AbercrombieFitch, one of the largest affordable casual apparel brands in the United States, to launch clothes with the image of Iron Man and the blurred outline of Robert Downey Jr’s face. The clothes sold 17,000 pieces in just a few days.

Among the 6,000 pieces sold by the latter, the average price of the clothes was $75, and the revenue was 450,000. Among them, AF took the bulk, including publicity, and the profit was 94%, including channels, and the profit was 432,000. The remaining 18,000 li was produced. Fang took 40%, and Downey took 60%, which is 10,800.

In other words, using his own image of the authorized product, he can almost get 10,000 for every 450,000 revenue generated, which is definitely a good source of profit, because it is a long-term.

This is why Downey in his previous life only relied on the role of Tony Stark, and was voted as the top ten most expensive actor in North America all the year round, and he was directly ranked first in the back. You must know that "Iron Man" is always the fastest. Two years to launch one. In the middle of this period, Downey will run and run publicity, appear on the show or endorsement for the brand side, there will be no shortage of money.

Even if he wants to keep a low profile and doesn't show up frequently in front of the media, he is still one of Hollywood's most profitable male stars.

At this time, he certainly couldn't imagine that he could earn hundreds of millions in the future, and the image bonus of tens of thousands of yuan a week made the couple very happy. After all, this is the additional profit of starring in the movie, and all he pays is his face.