Hollywood legendary director

After "Invincible Hulk" entered the stage of building momentum, the main creation, preview, and the details of these films began to be revealed, which naturally triggered a lot of discussion.

Online.

Many viewers who have only watched "Iron Man" but don't know that "Hulk" has failed in the past mostly responded with anticipation. After all, they are different heroes under the banner of Marvel. Looking at the wonderful battle scenes in the trailer, it seems not bad; But Marvel fans and the audience who have been in the past are not so easy to talk.

"The first Hulk was so embarrassing to be filmed, do you still want to film it? With so many heroes, why do you still film it?"

"Marvel has swelled, and the Hulk can't make a good shot at all. Do you want to learn from Warner? But the problem is that the director is not Nolan.

"Watching the trailer looks pretty cool."

"Maybe the essence of the whole film is in the trailer. I can't interest me anyway. What's the point of being filmed as a violent Bruce Banner?"

"I admit that Li Zheng is still good at making movies, but he is not suitable for Super England, and he is not happy to watch."

"..."

"Boss, the polls for "Invincible Hulk" are not very good."

In the office, Liam mentioned worriedly.

"I know, wait until the movie is released." Lehman put down his "Iron Man" market report for the new week, quite calm. "When Batman restarted, the questioning continued until the first film was released. Word of mouth, isn't the second part ushered in an explosion. The more they scolded, the more they cared, but they were afraid that we would screw it up again."

On the Marvel comics popularity list, the Hulk ranks in the top five all the year round, and there are many fans who care about it.

This is like the failure of the adaptation of a very popular novel. Everyone is angry and ridiculed. It is better not to shoot, but to ruin the original... The mentality is similar.

And if you want to introduce these people into the theater, it is obviously useless to rely on publicity, you must prove the quality of the film.

"By the way, let the global side be ready to expand the surrounding of the Hulk, contact the brand side and distribution channels have to start."

Liam nodded, turned and left, while Lyman continued to check the latest data in his hands.

Speaking of which, this year's summer vacation is particularly lively.

Except for "Iron Man", which has been on the top of the box office for two weeks, the others are quickly on the top and quickly squeezed away by the new film.

During the weekend from May 30 to June 1, the movie version of "Sex and the City" hits strongly and won the premiere of 55.7 million US dollars in one fell swoop, directly putting Spielberg-Lucas-Ford's "Triathlon" "Indiana Jones 4: The Crystal Skull", the luxurious creator of "Indianapolis", dragged down the championship, and broke the box office of the same female theme of "The Devil Wearing Prada", setting a new record.

In this batch of new films released, "Strangers" starring Liv Tyler also scored 20.7 million US dollars, washing away the lingering gloom of this year's horror film.

To be reasonable, "Crystal Skull" was unjustly defeated.

The film itself is over-marketed, the audience expects too much, and the market reputation is not very good. In addition, the popularity of "Sex and the City" is accumulated, and it has been waiting for a wave of outbreak for 10 years, and it is very popular with the theme of the female audience. Go to the streets and look at the fans lining up in the cinema, and you will find that women are still making good money, provided they are willing to spend it.

Of course, compared to the madness of boys and girls in "Twilight", the age distribution of "Sex and the City" is generally larger, mostly older sisters.

Because the TV series "Sex and the City" was first broadcast on HBO TV in the United States in 1998, and then gradually became a cultural phenomenon among the female crowd. The audience at that time grew up to become the main force of the film. Are over 30 years old.

Coupled with the fact that there are too few films dominated by female audiences in the market, people generally think that romantic comedies are "female exclusive", but in fact, if you carefully study the distribution of the movie watching market, Hollywood's popular romantic comedies have a large part Male-oriented, women are not always the main force in watching movies.

Strictly speaking, works such as "Twilight" series, "Prada", "Angel Loves the Beautiful" and this "Sex and the City" are more purely female-oriented films, rather than pseudo-female characters developed around the male protagonist. Female theme.

You should know that in these films for example, women account for over 70%, and the rest exclude the male compatriots who have to accompany their girlfriends or wives to make movies. This proportion will further expand to women, typically earning female fan money.

As soon as the market report came out, 85% of the women in "Sex and the City" won the championship in the first weekend, which once again let Hollywood movies know how big the market potential of female audiences is.

Perhaps it is precisely because there are too few films that can meet the viewing needs of female audiences, and a more thorough and above-standard chick film can be so sought after by women.

Like "Twilight", "Sex and the City" doesn't require much publicity. Relying on tap water, many female audiences spontaneously watch it in groups, invite three or five girlfriends, and enjoy this rare and wonderful time only for women.

Can you imagine that many women buy tickets immediately after watching it?

In this situation, people can't help feeling that this society is still not very gentle towards women. Even movies are dominated by men. Science fiction, super-English, action, and adventure are almost all popular themes in Hollywood at this time. It is masculine.

So when "Sex and the City" released goodwill and the film was well shot, it was easy to get enough returns.

If you have to say what the success is, I can sum it up in one sentence-never underestimate the depth of women's wallets and consumption power, even if the film critics are mainly criticizing and mocking the film, and cannot appreciate the femininity, and think that femininity is still hypocritical. , The enthusiasm for watching movies is still high.

However, film critics are sometimes right to look at them the other way around. After all, they are extremely optimistic about the movies that rarely make a profit at the box office.

In terms of scoring, the freshness of Rotten Tomatoes in "Sex and the City" is 55%, the media review is 54 and the Yahoo score is B-, but it has a completely different result from word of mouth.

Just like "Twilight" was sprayed, girls don’t care if others call this movie a bad one. After all, Mercury can’t understand Martians. It’s the right way to treat comments as air, and for only 25 to 35 million dollars. For Warner Pictures, which started painting, they were already overjoyed.

Similarly, because "Sex and the City" has reached the top strongly, "Crystal Skull" directly fell 53%, accounting for 46 million US dollars, but the box office has accumulated 216.9 million, which is still decent;

But what is unexpected is that the third place on the list is not "Prince Caspian", which will be released later, but "Iron Man" with endurance like an iron man.

After the box office fell another 30%, it was accounted for 14 million. It is another super strong work that has exceeded 10 million US dollars in the first five weeks since "The Bournemouth 3". The 14 million US dollars is the fifth week in history. The second income-the first is "The Kingdom of Narnia 1: The Wardrobe".

The film was released for 31 days, with a total global box office of 537 million, and a cumulative total of 284.6 million in North America, ranking 35th in the top 50 in the United States, and there is still further market space.

As for Disney’s masterpieces, the decline is too strong. This week it fell by 44%, accounting for 13 million U.S. dollars. The local income of 115.7 million is only half of the previous work "The Lion, the Witch, and the Wardrobe". There is no sign of a half-optimistic recovery.