Hollywood legendary director

""Invincible Hulk" is much better than the previous one, and in some places it is great. This is a very impressive film, and the ending is quite unexpected."-"Wall Street Journal"

"It's smoother and more entertaining than the 2003 one."-"Seattle Times"

""Invincible Hulk" has abandoned the truly attractive place and has no depth."-"New York Daily"

"The simpler story, more action scenes, and beautiful graphics have created a satisfying but perhaps not so wonderful superhero work."-"Los Angeles Daily News"

"..."

Compared with the audience, film critics are more demanding and have more criticisms, but this does not affect much.

At most, it provides a less positive reference for some viewers who want to see more content.

And just as everyone expected, the screening situation of "Invincible Hulk" the next day was much better, and the theater owners finally did not have to worry about the average attendance rate and felt that they were a bit lost.

The streets of Los Angeles.

The TV station’s news car and recording are all ready.

This is a matter confirmed by Blue Butterfly Pictures and Universal. After they found that the audience's comments were good, they decisively increased their publicity and guidance in this regard.

Following the camera, the audience watching the program at this time saw the beautiful interview lady come to a theater and randomly pulled a fan out of the theater.

"Sir, why did you choose to watch "Invincible Hulk" and how did you feel after watching it?"

"I heard my friend say it was pretty good, so I came here. If you feel like it, the ticket price is not wasted." A white man in his 20s helped his glasses and said rationally: "It's not amazing, but it's definitely not perfunctory. , The fighting scene will not make people think of children fighting, but two real monsters."

"I saw that everyone was admiring this movie on the Internet. Look, what else did I buy?" A 17 or 18-year-old man raised the Hulk figure and said excitedly: "When I came out, all It’s almost sold out, and finally got one."

"Several friends around me wanted to see it, and then I followed. It's wonderful, but it's a bit less interesting than "Iron Man."

"Okay, thank you for your cooperation." The young lady summed up to the camera emotionally: "We can see that there is a long queue at the ticket window of the theater at this moment. Obviously, the quality of "Invincible Hulk" is positive. Recognized by the audience..."

......

With the appearance of the audience and the solid reputation on the Internet, the publicity of Blue Butterfly Pictures can finally be less troublesome.

The influence of TVB is also not worse than that of other media channels. After real-time interviews are broadcast, they will more or less affect other viewers and increase the popularity of the film.

Attendance is increasing, and the box office will certainly not get worse.

After June 14th, the box office was released.

"Invincible Hulk" received 20.25 million US dollars, an increase of 35 percent. While Universal was relieved, the surrounding area also began to exert force with the influx of movie fans.

What's more interesting is that, driven by the box office rise of "Invincible Hulk" the next day, the North American film market rose again by 2% today, becoming the highest record for the same period in history.

Similarly, due to the almost infrequent screenings of "Kung Fu Panda" and "Invincible Hulk", the total sales of 4.193 billion US dollars in the North American market so far exceeded the cumulative total of 2004—yes, it was only in 2008. Half of it is already higher than the entire 2004 movie market.

"What's the current reaction from all parties?"

At the Marvel Entertainment Building, Lehman asked David Messo, the Marvel senior man and brand image operation officer, who was responsible for communicating with Universal.

"Hasbro has specific sales data. The Hulk is not as good as Iron Man. According to their estimates, it is likely that even half of the sales will not be reached."

"The other is that many brands have also reduced their investment, but generally speaking, the copyright value of Hulk is not as high as Iron Man, and there is still room for development."

Lehman nodded, not surprisingly.

You don’t need to guess to know the purpose of these authorized brands. It is nothing more than to find that Hulk is not making so much money, and quickly made relevant adjustments based on market conditions.

"By the way, Universal has also started preparing for overseas releases, and asked about your current situation."

"How much do they plan to invest in publicity?"

"30 million is not too low."

"Okay, I see, continue to keep in touch with those sellers and pay more attention to the situation."

David withdrew, Lehman called the global director Nasim Ellison, "Hey, Nasim, is there anything on your side?"

"The Hulk's performance is not very good, but we are still prepared for promotion. More specifically, we will send a fax later."

"The film market has prospects, isn't it?"

"Of course, otherwise we might not be anxious about overseas promotion." Nassim joked.

If it is really too bad, the two parties should re-divide the benefits for the accounting standard, and the biggest loss will never be the world.

"Well, my company's team will communicate well with you, remember our cooperation."

Lehman chatted with him a few more words about the situation of the film and hung up the phone.

In the previous life, "Invincible Hulk" really set foot in overseas, it was only half a month later, and it was totally perfunctory to announce that it could revert to the original point, but the current market situation obviously did not make Global give up. .

Then Lehmann went to Marvel Studios to let Kevin start the project of "Thor" and "The Beautiful Team" as soon as possible. These two works will be released next year, and it is almost time to put on the agenda.

Similarly, he doesn't plan to take over these two films. Anyway, the difficulty of directing is not high, and Kevin is in charge and spends time looking for directors and actors. They can start from August to October, and the production cycle is still sufficient.

With that in mind, assistant Mays brought a market report from Hasbro.

The price of the Hulk's figure is not much different from that of "Iron Man". Since the early stage of the store, more than 6,200 sets have been sold in more than 40 hours, which is about 60% less than the same period of Iron Man. The sales volume is more than 1.1 million.

If the market for brand licensing is also not amazing, the development value of Hulk may not be half that of Iron Man, but the comic booklets are selling well. In this regard, it is a small surprise, and this part of the revenue is Marvel's. For the big head, in other respects, the retailers and channel parties and the copyright holders of Universal are not left to Marvel.

Of course, in accordance with the development strategy formulated by Lehman, the role of Hulk is to provide popularity for Marvel IP's entire plan and expand market confidence, without making too much profit.

Right now, the number of fans who have watched Marvel movies and become fans of Marvel has increased day by day. This is what Lehman values ​​most.

With these fan bases, are you afraid that you will not be able to make money in the future?

This year, audience traffic is king.

The continued accumulation of gold accumulation and the good conversion rate of passersby have allowed the net worth to exceed 8.5 billion. When "Iron Man" was released, Marvel instantly doubled, directly 4 billion, the copyright library of Firefly is worth 3 billion, and the digital domain Technology patents have accumulated a certain amount of 600 million yuan, and Blue Butterfly Pictures 200 million yuan, all of which are channel value;

Lighting entertainment...Ah, it's still losing money, not recognized, but thrown in a lot, more than 10 million yuan;

It is expected by Lehmann, who has almost 300 million yuan in other slick shooting equipment, new line studios, editing equipment, and more than 400 million US dollars in working capital.

Moreover, Marvel’s money-making speed is too damn fast, it’s more powerful than grabbing money, it’s all smashing cash with a fast return speed. Although paying taxes hurts Lehman, "Iron Man" has at least more than 100 million. Take it to the government-the authorized brand side is also included.

But unlike other works, the peripherals simply sell anything, and fans do not buy it.

And the overseas market also has a lot to do. This is a prospect that the company’s management can see-there is such a market in North America alone, and even if people in other regions do not have such spending power, they all add up to nothing. As long as it can...Yes, coverage is available, and regional capital is willing to cooperate, and the value will rise immediately.