Hollywood legendary director

Many people in this world have a "terrible" perception. They think that the big figures in the upper class can live and dream every day, and work is just their entertainment.

But how is this possible? You can't make a rough conclusion just because you see the inaccessible wealth owned by certain people. This argument is criticized as a hatred of the rich, and it is also a vocabulary that the rich actively promote.

Because of their happiness, ordinary people can't even imagine.

The chief of a small oil country complained to reporters: "I am so rich (with a net worth of hundreds of billions), I work hard for three hours a day, and even take the initiative to work overtime..."-because in their circle He is really lying down and making money. He is indeed the group that works very hard. At least, in addition to being a good reincarnation, he was born as a prince, and he is working.

At 9 o'clock in the morning on September 18, Lehman came to the company.

This time because of the series of vicious chain reactions brought about by subprime mortgages, it barely affected him. Even because of the continuous increase in unemployment and the economic downturn, the entertainment industry has risen partly because of this. The beneficiaries are the entire film and television market. You can even say this. It is an opportunity for the film and television industry.

After all, when the economy is in recession, people will turn to buying cheap enjoyment based on their own consumption ability. Although movies are not necessities of life, they are both cheap and enjoyable, and can bring psychological comfort to consumers.

This is the "lipstick effect" economic theory first put forward by economists during the Great Depression in the 1930s in the United States. People do not really have no money in their pockets, but income and expectations for the future will be reduced. It is the consumption of those commodities, such as buying a house, buying a car, traveling, etc. In this way, there may be more "spare money" than normal times to buy some "cheap non-essential things."

For cultural and entertainment consumer products, "content is king, service first" is the unchanging iron law.

Economic downturn, life pressure will increase, a heavy life always needs something easy to relax yourself, so movies and other entertainment market consumption is not very expensive business will be better.

People don't lack the money for a movie ticket, but they lack the courage to make progress.

One week after the fall of Lehman Brothers, the screening of "Lonely Castle" is the best example.

This dark horse from the previous life has exploded with amazing market potential after having enough theater resources and announcements. It was directly accounted for 37.84 million in the first week. It is necessary to know that the total cost of this film is only 26 million.

Of course, if it’s just the market’s good response, it doesn’t mean anything. So this week, "Lonely Castle" won the weekly list, but the second-placed "Eagle Eye" premiered 3,200 venues, winning 29.2 million.

In fourth place, the religious romance film "Fireman" produced by Samuel Goldwin Pictures, the "mini" movie with an investment of only 500,000 US dollars was released in 839 theaters, and the weekend box office also reached 6.51 million US dollars. Many box office forecasting agencies were surprised.

In other words, the box office of the top movies on the weekly chart is quite “irrational” and “extraordinarily performed”. Under their leadership, the movie market in the third week of September was higher than the same period in previous years. 37 percent.

What is this concept?

The relatively deserted film market in September had a record that was no less than that of the spring files of March and April. It can only be analyzed that it is the problem of the audience, not the problem of the movie, because in addition to the "Lonely Castle", several other ratings The freshness of rotten tomatoes is not above 60.

It is conservatively estimated that according to this box office trend, "Lonely Castle" can bring no less than 120 million profits to the company with only one item at the box office, because this film is in charge of the North American announcement by Blue Butterfly Pictures. The Lions Gate took over overseas with a very low rake.

In the company.

Director Juan Antonio and the film crew have already arrived, and when Juan parked the newly bought car, there was an expression of excitement on his face.

He has the joy of being loved by the market, the excitement of being recognized by audience fans, the imagination of the future, and the excitement that Firefly Pictures will give him market rewards in addition to the director's salary.

According to the agreement, he can get the upper limit of 1.5 million US dollars.

In Spain, many people, no, it is the vast majority of film and television professionals who will never see so much money sent to their pockets in their lives, or they will send it out sincerely.

Joseph, who was in charge of the handover, because Lehmann told him that he valued director Juan rather than a dispensable tool person, he showed a rich and gentle attitude that makes people feel close.

Although the other few did not have as much as 1.5 million, on average, 2300,000 were still available, and they were equally happy.

This is the shock brought by the real face of money, and it is an extra elusive bonus different from the visible salary. He participated, the project succeeded, and he shared the profit.

Although the money is drizzle compared to the company's earnings, and "Iron Man" has just brought Lehman more than $800 million in profits.

"Next, we should help "Thor" find a distributor."

On the other side, Lehman, who didn't care at all, has begun to find Kevin and Liam to discuss the schedule of the other two works that Marvel is shooting.

"Iron Man"'s final landing point is 332 million in North America, ranking 30th in the total box office list, 622 million in the world, and "Hulk" is much worse, 265 million in North America and 517 million in the world. Benefits, compared to expenditures, Universal and Marvel earn very little.

And because of the signing of the distribution terms, the Hulk project Marvel was allocated 37 million yuan, while the global account only accounted for more than 4 million-more than 70 million was spent on promotion. However, due to the performance of the copyright market and the home entertainment market, Universal can still gain a lot With a profit of 150 million yuan, I am stealing pleasure-it is a pleasant surprise that a snow project can make so much, there is no need to compare with the explosive Iron Man.

Speaking of it, the little spider 3 made a few hundred million yuan, wouldn't it be more jealous?

"The American team has Fox, Iron Man has Warner, and the Hulk is Universal, so Thor will let Sony-Columbia release it." Liam said quickly.

This is actually what Kevin can think of, because looking at the layout of his own boss, he wants to bind several other studios through the Marvel project, and cooperate with them to use their channel resources to develop Marvel IP.

You know, even Disney in the previous life did not eat alone, and Mann Media, which lacked distribution resources, naturally couldn't do it.

In addition, there is another advantage to doing so. It increases the popularity of the company and achieves unindependent goals-everyone is a partner of interest, so naturally you can tolerate the fact that Firefly has overseas channels. After all, there is already a Lionsgate living well. Up.