Hollywood legendary director

In the past few days when Firefly Pictures began to move into the new building, some changes have taken place in the North American film market.

First, Disney’s "High School Musical 3: Graduation Year" easily reached the top with a weekend box office of 42.03 million US dollars. At the same time, "Lonely Castle" fell to the ninth place, again accounting for 4.52 million, North America accumulated 133 million, and the global accumulated 2.57 Billion.

Then, in the second week of this October, "Hellboy: The Golden Legion" got 3,045 theaters on the screen.

In fact, no film can be completely useless. Although the original version was lost, it also received 160 million. Some viewers will see that there must be some elements that can arouse the audience's interest.

At the very least, the service level of "Golden Legion" still maintains the excellent background of a top artist. After the publicity and public relations of the Blue Butterfly promotion team, the first weekend squeezed "High School Musical 3" with 35.62 million and became the new champion of the week.

But this is not enough, because the film’s reputation has collapsed. The mainstream media criticizes the story for not telling the story well and the character is not standing. Dog blood.

All in all, "Golden Legion" didn't get any achievements or word of mouth. The only thing that was praised was the harmonious beauty of the pictures. With a score of 46% of Rotten Tomatoes, the painting was rotten when it was opened, and it was basically objective.

In Lehman's view, the reason for the cold market in this movie is that there are too many characters and the plot is split. Another reason is that the audience has a certain degree of special effects movie aesthetic fatigue on these dark superhero movies.

You must know that before 2004, the mainstream super-British players were mainly non-weiguangzheng roles in China, but whether it was "Dare to Fight", "Soul Chariot", "Blade Warrior" or "Hellboy" series, Action special effects occupy a large proportion, and they don't care how to "pack" the hero.

But the blockbuster audience has watched too much. As long as there are spectacles and special effects, the time when the audience will buy it is gradually over. In addition to special effects, audiences also begin to value the story content of the film. This is exactly the profit of the "Blade Warrior" trilogy with relatively solid story and character shaping. However, "Soul Chariot" and "Dare to Fight", including "Golden Legion", have encountered the key reasons for the failure of word of mouth and the lower than expected box office.

In addition, starting from "Iron Man", after Lehman took over, Marvel began to attach importance to the value of IP, and built the Marvel Cinematic Universe through one single film after another-each film has a common story The integration of elements, plot settings and roles, using roles and suspense to connect the whole story logic is unprecedented in Hollywood.

Of course, the effect of linkage is not so obvious at this time, but it also allows audience fans to start discussing the eggs embedded in the film and the anticipation and discussion of the future development of the film. This is also a kind of momentum.

In other words, using the most effective publicity to drive the widest masses is the secret of Marvel's success, but the premise is that the film must be made well.

And the "Golden Legion", which has been in the camp as soon as it came up, obviously directly highlighted the failure trend without foreshadowing, which made many filmmakers breathe a sigh of relief.

The films produced by Firefly Pictures are not without bad results, but at least they are balanced. Only the "Golden Legion" has a budget of close to 85 million because of the shooting budget. Counting the announcement, the world needs at least 250 million to barely lose money. , But according to this market reaction, it is estimated that it will not be achieved.

Even the most optimistic estimation agency, the drop point given is around 200 million, which means that Firefly will lose at least 20 million 30 million on this project.

However, it can dispel everyone's excessive attention to Firefly Pictures, which is actually not bad, and the top is not so "floating".

His nasty taste is actually nothing, and even became his hallmark, but after filming "Pan's Labyrinth", Lehman felt that he seemed to be too addicted to it, and forgot that the best thing a director should accomplish is the story. And rhythm control.

Such a defeat was enough to make him sober.

After all, according to the company's rules, his review of the next part of the show will be much stricter, and the investment standard will drop, and so will the share, until he proves himself again.

For comparison, the amount of investment in the second play of the director Juan he promoted will increase, and the profit remuneration will increase.

In fact, this standard is not only based on box office performance, but also on the rate of return and the improvement of the company's label. In the latter case, Lehman encourages co-directors to shoot literary films, and then win prizes...What an excellent literary film includes The value of is not as low as everyone thinks.

In the office of the new Firefly building.

Assistant Metz is reporting some schedules. After purchasing the building and investing in clothing, the company's working capital has shrunk again. In addition, the project output is not enough, and he has begun to look for new productions.

Like the second part of "Museum" that has been set, the second part of "Twilight" will be developed next year, and Blue Butterfly Pictures has never stopped taking over the distribution business of other studios.

"Did Gossman find me?"

Hearing the affirmative answer from the assistant, Lehman thought for a while and asked, "What did he say?"

"Boss, have you forgotten that he is in charge of the script for the "I am a Legend" project? He is still the producer of this film. He called because he has already conceived the script and wanted to talk about the shooting situation. You promised him when you released the copyright."

"Oh, I remember that."

"I Am a Hero" was released in 2007, and "I Am a Legend" was released in 2009. It is indeed time to set up the shooting, otherwise the fan base that was finally built up will be lost.

Furthermore, when the chief commander took office, the black people's life was indeed a little easier. Although he did not meet the promise of his speech, everyone knows that speech painting is an indispensable method for every politician. Who takes it seriously, who is a fool .

But this is a good time. Think about it. When the enthusiasm is high, to launch a first-line masterpiece starring black people, and have the market foundation laid by the first two zombie movies, what kind of box office potential can burst?

At least, it should be no worse than the novel and film adapted from the copyright.

To be honest, the start of one person, one dog is actually very interesting. The protagonist's research on the identity of the virus is also very dramatic. At least the film focuses the camera on a survivor and uses the first half of the time to show the life of a "normal person", trying Preserving the disintegrated human society-exercising, hunting, playing golf, watching DVDs, talking "stand-up" in extremely lonely social places, worrying about how to strike up a conversation with "beauties".

More importantly, the freedom revealed in the first half is based on extremely painful loss-the world has been occupied by zombies, and those zombies are evolving... As for the second half, it is purely blind. Engage, make it nondescript.

"Call him back and say that I will be there later. By the way, I have agreed to Director Roach's conditions, and Brian is responsible for the preparation of the crew."

"Museum Surprise Night"'s first global sweeping 400 million, director Joey Roach's salary increase is inevitable, it is impossible not to mention, even the entire main creative team will increase the budget due to salary increases.

There is no way, even if a long contract is signed, it does not mean that the investment will be less, but that the increase will not be so exaggerated and there is a limit.

After two years, the director will take away 9 million, starring Stiller 15 million, and other supporting actors together with 5 million. In other words, if you don’t do anything, you have to pay 29 million first. The budget for the second part of 170 million is also more than 40 million higher than the first.

Fortunately, these investments do not involve the profit sharing of other channels. This is the constraint of long-term contracts. Otherwise, the main creator will call out the box office + project income model standard, what 1+1 (10 million basic salary + 10% of North American box office income, Or directly ask for offline account sharing, which is all the way actors raise their salaries).

Many people only see the high value of mainland stars, but they don’t know that Hollywood played like this a few decades ago. The 2+2 model will be very common in the future (20 million + global or 20% of North America’s share). , Salary over 50 million U.S. dollars is easy, income over 100 million is not a dream, you will find that it is also several hundred million.

To be more direct, the capital dared to invest in this way because they believe that they can harvest more, and they are worth the money.