Hollywood legendary director

"The Ninth District" is scheduled for November 7, a not-so-good schedule but sufficient.

In fact, even if the situation improves after the government rescues the market, the wealth that has been lost will not be compensated.

Many people always describe the pain of life as a stone blocking the footsteps. As long as you step over, your life will get better.

But before the leap, people will still find channels to please their not so relaxed mood.

Therefore, director Lehman's work is obviously a better choice.

With his current fame, the early stage of "District Nine" has just started to promote and has attracted a lot of attention.

This is the appeal.

......

On the usual day, Lehman went to Lionsgate and entered the office of President Jon Fellermay.

Lionsgate’s life this year is also not so easy. The benefactors behind each have their losses, and they all caught up.

However, even if it is not as wealthy and supportive as in previous years, it does not mean that it cannot be operated. It is really impossible to operate. They all closed down. In those three months (8, 9, 10), the number of studios closed was abnormal. Many, those with no hematopoietic ability have collapsed.

Although the entertainment industry has not suffered much from the storm, and the audience is even more in demand, not everyone can enjoy the industry dividends.

Unfortunately, the two people we met today are still confident of getting a share of the profit.

It is really because during the internal screening of "District Nine", the representatives of the theaters expressed that they were doing something and gave a lot of support for the screening, such as the number of openings of 3550 houses, such as not less than 37% of the shift share. .

This also prompted Lionsgate to increase investment, and it was also the first guaranteed issuance (and the regional issuer guaranteed how much the box office would reach, and then exchanged for resource support). It launched simultaneous screenings in 43 regions around the world, although there are still some places that are not covered. We are still waiting to see, but for Lionsgate, this is the best they can do within the scope.

After all, through the first few works, the upstream and downstream channel merchants in the interest chain have been rewarded with dividends, and Lionsgate can make a big wave of grit.

There are many benefits of simultaneous global screenings. If you have ambitions and hope to sell works, of course it is better if you have this strength.

In the office.

After arriving at Lehman, Jon warmly entertained him while talking about tricky things, which was also his purpose of asking him to come.

"We have always been friends, and we have had a good time working together. I won't go in circles with you." Jon took out an agreement, and then said: "At least 65 million US dollars in the first weekend. This is a prerequisite for guaranteeing cooperation. You know Those people only recognize money but don’t admit friendship. Lionsgate bears this part of the risk, but correspondingly, you need very effective publicity to make this achievement real and even better.

Lehman nodded, "I'm listening..."

"Let's put it this way, they will set the interval according to the performance of the film in the first week, and invest resources in the re-investment. If the standard is not met, those people will reduce the theater and let us compensate for the loss. This is the case. It will be very troublesome, but as long as the film is rich enough, I can guarantee that I will try my best to tap the market potential."

In "District Nine," Lionsgate made a big bet after thinking about it.

If it succeeds, it will be a big deal. It will definitely make a lot of profit. It will make this quarter’s financial report look better and give investors confidence, but correspondingly, global synchronization means that overseas stakeholders cannot be proven based on the North American market. They responded effectively to their achievements, and they seldom take risks, which is why once the film fails, they will suffer serious losses.

This is because even a studio like Warner has to bear part of the loss when the project income cannot reach the overseas investment.

After listening to Jon's request, Lyman shrugged his shoulders, saying that it was okay.

His meaning is very clear. Both sides have the same goals. Both want to make the cake of "District Nine" bigger, so Lionsgate pays more and bears more. Firefly has to take the same pace.

In fact, in Lehman's view, this is not something to be nervous about.

The investment in publicity and production budget of the original version, as soon as there are special effects lenses, they are filled with plastic flavor. It is not difficult to move up the pass line of 100 million works.

Because overseas publishers are also taking risks and give the vacated theaters to "District Nine", then "District Nine" should prove its value.

For example, China Film introduces 10 films every year, and one of them is given to "District Nine". Its importance is very precious, so its output must be worthy of this trust, not to mention ranking in the top ten in North America. , It should not be too low, otherwise it will have no distribution value. It is better to change the department and introduce the works that have achieved outstanding results.

Of course, "District Nine" will not be entered at all, so it is just an example, because the content inside cannot pass, some shots are too violent, and there are also too bloody scenes. They are all rated as R-rated films in North America. But knowing is not enough.

Soon, after a cordial and friendly meeting, both sides knew what they wanted and what the result was.

After Lyman returned, apart from arranging for Liam to reconnect with Lionsgate, he also arranged more funding for publicity.

Next, will there be an expected victory, just watch the movie.

......

In the afternoon, Corentin Voss sat in the conference room of Blue Butterfly Pictures with some anxiety.

He joined the company last month. The original studio went bankrupt. He could only make a living. Fortunately, with his years of publishing experience, he broke out from a bunch of people who wanted to be recruited.

I remember that the boss (Liam) said that day, "Work hard, we will have a bright future, because our company has strong profitability methods and generous bonuses."

To be honest, he certainly knows the name of the company he is going to join, but how much salary he can get, can only say that he has some expectations.

Distributors never get dead wages. In fact, the film and television industry likes to tie it to project income. If the profit is more, give more, and if the profit is less, give less, of course, except for the lowest-level newcomers.

By the time the meeting started, there were only a dozen people in the room. Most of them were contacted directly by email or phone at the contact points in each state. They can be here only because they are responsible for the promotion in the surrounding area of ​​Los Angeles and are the company headquarters.

In fact, the team responsible for the publicity and distribution of "The Ninth District" has a team of more than 300 people and the advertisers themselves. This is already a large-scale deployment of Blue Butterfly Pictures. After all, the company is not only responsible for one A movie, there are other things on hand.

Hard advertising, posters, interviews, press releases, and the Internet, but the latter’s propaganda team has a dedicated department in charge, and there is not much overlap between the actions of the two.

The core of the conference is still how to impress and arouse the audience's curiosity, thus attracting them to enter the theater.

The essence of promotion is not to create demand, but to discover and stimulate demand.

Children cannot enter the theater to watch R-rated movies, but that’s okay, audiences over 16 are potential customers.

So to put it simply, how to turn potential customers into real customers is what they will do.

No trouble, just tired.

All communities and places with a lot of people should try to spread movie-related things as much as possible.