Hollywood legendary director

Oscar's affairs were well coordinated, and after another period of leisure time, it entered February.

On a normal day, when I just entered the office, the latest market data of "Museum 2" was already on Lehman's desk.

Just yesterday, the annual Super Bowl American Football League finals kicked off at Raymond James Stadium in Florida at 7 a.m. The two teams that reached the ultimate matchup this year were the Pittsburgh Steelers and the Arizona Reds. Sparrows.

Affected by the Super Bowl, the North American film market’s box office revenue dropped by a full 20% last week compared to the previous week. The audience’s entertainment method added a supportive team that stood in front of the TV and diverted the theater. Line crowd.

But the good news is that the total box office revenue in January 2009 increased by a strong 23% compared to the same period last year, and the number of movie-going audiences also increased by 18%. This cannot but be said to be a small part of the financial tsunami. "Credit".

Because in any case, the "lipstick effect" has given Hollywood a good start since the second half of last year.

In the North American Box Office Weekly Ranking from January 26 to February 1, the ranking has also changed a lot.

First, the two consecutive titles "Museum 2" were squeezed from the throne by the old acquaintance Luc Besson's "Hurricane Rescue".

This film is led by Twentieth Century Fox and produced by Europa Pictures. It also features the old drama Gulian Nissen, which is quite familiar to European and American audiences, as the starring role.

In the beginning, Fox just wanted to make some money in the international market, and did not have much hope for the project. As a result, the film swept the world for 68.8 million U.S. dollars before it was scheduled to be screened on Super Bowl weekend by 20th Century Fox. Bring no small surprises.

You know, the expenditure of "Hurricane Rescue" is less than 50 million. It landed in the United States under the premise of selling overseas. In the first weekend, it won 24.63 million U.S. dollars with the scale of 3183 paintings. The opening box office records of the Super Bowl weekend and Luc Besson’s personally produced films made Fox overjoyed.

Using his position of authority, Fox also won the PG-13 rating for a movie with many fighting scenes like "Hurricane Rescue" and only cut about 2 minutes of content.

It can be said that the violent scale of the film is completely retained.

MPAA has always been very lenient with the Big Five.

In terms of opening word of mouth, the freshness of Rotten Tomatoes is 58%, the media score is 48, the IMDB user score is 7.8, and the Yahoo user score is A-. It is the best rated one of the large-scale opening movies last week, and the box office stamina is watching It's not bad.

Ranked third is the US version of another new film "Rose, Red Lotus".

The movie itself is adapted from the Hollywood twin sister of the Korean thriller "Rose, Red Lotus" of the same name.

Since the US version of "The Ring of Midnight" was a big success at the box office in 1998, it has gradually triggered a wave of Hollywood remakes of Asian movies, and even the remake won the best film Oscar ("The Infinite Walker"), so it pioneered the dream workshop He turned his attention to the thriller with the highest box office in Korean film history-"Rose, Red Lotus".

Although the original box office scored well and broke multiple records in Korean thriller genres, for the US version, the creators focused more on the commercial and vulgar adaptations. The freshness of Rotten Tomatoes was only 36%. Media synthesis Score 44, mostly ridicule——

"The two directors seem to have glanced through the original film quickly, and then took pictures of the scary bridges of other horror films";

"The movie spent too much time on close-ups of the door handles and looking down at everything in the room, but unfortunately ignored the characters";

"If you haven't watched those cheap horror movies that you turn around and forget, it's really hard for me to describe this movie to you"...

The US version of the quality rollover only received US$10.51 million in 2344 theaters over the three-day weekend, which is not an excellent start. With such a weak start, it is estimated that the final box office is only around US$30-40 million, which may not be able to pay back.

Speaking of "Museum 2", its trend is not optimistic, but it is not too fast to collapse.

Because similar things often happen in Hollywood, a well-recognized masterpiece in the industry is inconspicuous at the box office; a commercial film that can only touch the pass, has good results.

The reason is actually very simple. Aside from factors such as schedule and opponents, it just involves a question of popularity and audience.

After all, works that are too thoughtful have always affected the popularity of works.

It just so happens that "Museum 2" has no connotations. Spoofs and family comedies can often squeeze into the annual list and can also see the breadth of the audience for the subject.

Even in order to make room, "Museum 2" was reduced to 3,000 theaters, 24% of the schedule share, and still received 17.48 million US dollars in the third weekend, a slight drop of 35%, and firmly placed in the runner-up position. With a cumulative box office of 126 million in 3 weeks, Hollywood’s first film that broke 100 million was born in 2009!

Judging from the results, it’s nothing unusual to break 100 million. "Museum 2" has invested 150 million in it. The expected performance is far from the average work. This is also estimated from the previous combat performance. No surprises. .

But if you analyze the box office trend in detail, it is still not easy to reveal.

The word-of-mouth is not as good as the predecessor, the evaluation is not as good as the predecessor, but the investment is much higher than the predecessor... At first glance, it feels very bad.

However, the audience was still strong, and the attendance showed a trend of picking up until the third week of the screening.

According to Liam's research, the reason for the recovery is that "Museum 2" is not as bad as the media said, and there are no excellent family comedies in the same period, but there are many excellent thrillers, which make those who want to relax spontaneously. Walked into the venue of "Museum 2", this is really...

It's all set off by peers, because there are so many thrillers.

As for the remaining works, the bad start of "Dog Hotel" (released on January 24) maintained a fairly good box office trend, again with a small revenue of 8.7 million US dollars, a drop of only 32%, staying at No. 4

Clint Eastwood's last screen performance was also the highest-grossing screen performance "Vintage Cars", which remained strong after 8 weeks of release. It recorded $8.6 million in 2,615 theaters over the three days of the weekend, a 47% drop, against the trend Rising to No. 5, with a global box office of 110 million U.S. dollars, officially surpassing the 103 million U.S. dollars of "Line of Fire", breaking the box office record of Eastwood's self-directed and self-directed performance;

The invincible "Slumdog Millionaire" in major film critics associations increased the screening scale of 222 theaters again last week, and recorded 7.68 million US dollars in 1,633 theaters over the three days of the weekend, a 28% drop;

"Underworld 3: The Rising Wolf" was runner-up last week, but this time it plummeted 65 percent to seventh, with a gross box office of 32.78 million U.S. dollars in two weeks after the release, continuing the worst performance of the three works in the second week;

Lionsgate’s "My Bloody Valentine's Day 3D" cut its screen size by nearly half, and still has 4.26 million dollars in the account, ranking 9th, with a cumulative box office of 44.6 million dollars in 3 weeks.

The worst magical movie "Inkheart" did not fall out of the top ten this week. It is a fortunate thing. Of course, Warner doesn’t matter anymore, so the film collected 3.7 million US dollars in 2,655 theaters for three days over the weekend, which once again plummeted by percent. 52. The cumulative box office in North America is only 12.79 million, and people don't care about it.

If you lose it, lose it, Warner can afford it...