Hollywood legendary director

Burbank, Columbia Pictures.

"Chief, the internal audition held by Marvel yesterday was very well received..."

Gareth-Antoinette, as the president of the distribution department, is of course very concerned about the upcoming project.

After all, it is about to enter the forefront of the summer season, and Fox’s warm-up for the US team has gradually begun. After the file, Thor, which is ranked in July, naturally has to take a look at the effect of their two actions in advance.

"How did the hospital arrange it?" Carlos raised his brows. "Will the thriller confirmed by Sony Classics be affected?"

"The results of "Iron Man" and "Invincible Hulk" are there. Everyone wants to gamble on the money scene of "Mei Team". If no surprises, the scale of paintings will not be less than 3,700. As for "Fascinated" , The audience is different, the impact will not be too great."

Sony Classics in the entire Sony Media Group system is similar to the position of Searchlight Fox, also focusing on the discovery of literary and artistic films or low-cost themes. "Fascinated" is exactly this kind of product.

But then again, this year's summer competition is still very fierce.

In early May, there will be "Beauty Team", "Star Trek", "Angels and Demons"; in June there will be "Terminator 2018", "Flying House Adventures", "Lost Continent"; in July there will be "Ice Age 3", "Thor", "Transformers 2", "Harry Potter 6"...

Just this film list, you know what kind of box office carnival is.

The only thing that is uncertain is who has succeeded and who has not met expectations. After all, the audience's mind is sometimes easy to guess, and sometimes it is impossible to figure out what.

But for movie fans, this is undoubtedly a summer vacation worth looking forward to. The quality of the film source has improved, and it must be friendly to the audience. Has the choice widened.

......

In April, when "Fast and Furious 4" gave the world a surprise, this once-abandoned series was launched after Van Diesella came to the host, and the third part of "Tokyo Drift", which is a rumor in nature, is just average. , So no one thought that it would suddenly explode in the fourth part.

The box office revenue of 72.5 million in the first weekend of the release made the film break the weekly box office record of the new film released in April. The previous record holder was "Anger Management" released in April 2003 with 42.2 million;

It also broke the weekly box office record of a car-themed movie—the previous record holder was "Cars" released in 2006; it also broke the weekly box office record of Universal Pictures, the previous record holder was 1997 "Lost World: Jurassic Park" released in 1989.

All the above are enough to see that Universal has also found a gold mine somehow.

They even went to the field to investigate why "Fast and Furious 4" was able to create such results. They found that most of the audience watching the film were young fans under the age of 25, accounting for 75% of the audience, of which women accounted for 45 percent.

What's more interesting is that this person is more or less exposed to the first three DVDs or accidentally watched on TV, and is very excited about the racing scenes inside.

How to put it, there is quite a sense of absurdity that the seeds that were sprinkled at will bear fruit, because it is not difficult to deduce that the reason why the audience of the fourth part has increased is that the series copyright has been promoted to the home entertainment market and has gradually accumulated a certain number of fans. The quantity has undergone a qualitative change.

This is the same as a novel, and it suddenly went out of the circle after a few years, which is caused by uncontrollable audience factors.

Of course, the "Fast and Furious" attracting gold is the beginning of attracting gold, but Universal's conservativeness makes people unable to participate, and Lehman has never paid attention to this series.

Big studios rarely transfer copyrights. Firefly has already passed the time of working and saving capital. In fact, it doesn't matter. Since the box office market is so big, no one can eat all the profits, so why bother everywhere.

In addition, too much attention can easily make people feel strange, and the traces are too heavy.

Thinking of those, it is better to think more about how to hollow out DC, integrate the best quality comic IP resources, and open the comic universe.

After all, Lyman knows how fucking Warner management is.

For the DC department, not only the mother-in-law is in charge, but also the mother-in-law’s mother has to intervene. Various laymen are leading the insiders. This is why Lehman has always insisted on separating Marvel Pictures from other companies and maintaining its production. Independence.

Nothing else, right.

If you don't do this, Kevin Fitch is bound to be restricted, because those veterans of Marvel Entertainment and the existing company management system will watch Marvel Pictures aloof?

Anyway, Lehman didn’t want to see cases like "Watchmen" appear in Marvel. The expenditure is close to 100 million or 90 million, which is worth more than 100 million in North America. Because of the lack of fan base overseas, the gains are dismal, so he took more than 7,400. Ten thousand box office, and finally relying on three edited versions of jokes to return blood, it is simply...

In the meeting room.

Lehman is in the first place and is planning the final summer battle.

"Everyone, "The Beauty Team" is scheduled for May 1. The biggest contender during the schedule should be "Star Trek", which will be released on May 8. However, under the impact of the latter, whether we can stand or not is not our focus. If you don’t work hard, the drawing is not eye-catching enough, and the momentum is not achieved, it is no use. Our goal now is to implement the publicity plan well..."

Lehman took out the announcement action to connect with Fox, and when he opened the projection screen to show in detail, whether it was the Marvel veteran or the top management such as Marvel Pictures Kevin Fitch, as well as the core of the publishing team that Liam kneaded Unable to contain his emotions, he exchanged his eyes excitedly.

There is no way, such a huge profit chain from the box office to the peripherals and then to the offline is integrated step by step by them. There is money and of course there is motivation.

"Roughly speaking, there are three directions. One is to create offline modes such as roadshows, talk shows, radio, and hard broadcasting and posters;

The second is that each partner assists in the promotion of the increased exposure for users. This time Pepsi has also joined the camp. They will simultaneously launch a cola packed with US team elements at the end of April;

Third, it is the support of online manuscript copywriting, video highlights, and embedded advertising in Marvel community, Amazon, and YouTube...

These marketing, advertising space and other publicity costs, excluding the cost of cooperation, Mann Media will account for half of the cost of the film, which means that the initial publicity cost will be about 70 million..."

To be honest, Lehman is still a little bit cautious about throwing this money out, but because the contract with the channel dealers stipulates that the scale of publicity cannot be less than half of the total expenditure, otherwise they will not bother to invest in the investment source. Cooperate to hype this movie together.

In fact, Lehman himself still has a psychological expectation, because although "American Team" has reduced some logical and refreshing injuries, such as leading the team to charge and pit his brother, and reducing the abuse of patriotism, it has filled some gaps.

But in terms of the smoothness of the plot, the attraction of the audience and the character creation, it is definitely much worse than that of "Iron Man". At best, the war scene is not in the pediatrics department. It looks like a playhouse. At any rate, the Russell brothers are bigger than the original director. In terms of scene scheduling, it has been strengthened by more than one grade, and the screen has a richer sense of hierarchy, so that it does not become an anti-German drama when it involves military operations.

Not to mention that "Black Hawk Down" is as real as it is. At any rate, it's not that the US team is so embarrassed that there is no camera set off by itself. It is just that in Lehman's view, the "American Team 1" naturally has a threshold in the plot conflict, because it must Foreshadowing, it's not as big as Tony Stark's transition, from being a playboy to taking responsibility, making the audience extremely impressed.

It's like the latter, when the civil war event, the sense of drama naturally comes out.

In this way, they also know how many roads Marvel has paved for linkage, and which plot segment has more dramatic conflicts, don’t they know?But it is to elicit roles reasonably, increase the risk, and lower the upper limit.

In short, you can't rush, this is the lesson Marvel learned from DC.